The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

1993 ◽  
Vol 57 (3) ◽  
pp. 85 ◽  
Author(s):  
Teresa M. Pavia ◽  
Janeen Arnold Costa
Keyword(s):  
Consumer Perceptions ◽  
Brand Names ◽  
Winning Number

The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

1993 ◽  
Vol 57 (3) ◽  
pp. 85-98 ◽  
Author(s):  
Teresa M. Pavia ◽  
Janeen Arnold Costa
Keyword(s):  
Consumer Perceptions ◽  
Brand Names ◽  
Brand Name ◽  
Winning Number

Alpha-numeric brand names include referent and nonsense mixtures of letters and numbers. Several significant features of alpha-numeric brand names are identified, such as the magnitude of the number used in the brand name, its shape or spoken sound, and the symbolism of the words or letters that are used with the number to form the brand name. The inferences that consumers draw from an alphanumeric brand name influence their understandings and expectations of the product.

Part D Spending Gap Pinned on Brand Names

2012 ◽  
Vol 45 (3) ◽  
pp. 2
Author(s):  
MARY ANN MOON
Keyword(s):  
Brand Names ◽  
Part D

The Ironic Effect of Excuses on Consumer Perceptions

2013 ◽  
Author(s):  
Elise Chandon Ince ◽  
Nora Moran ◽  
Rajesh Bagchi
Keyword(s):  
Consumer Perceptions

The influence of number of scale units on consumer perceptions and preferences

2011 ◽  
Author(s):  
Mario Pandelaere ◽  
Barbara Briers ◽  
Christophe Lembregts
Keyword(s):  
Consumer Perceptions

1033 REDUCING NITROGEN FERTILIZER APPLICATIONS BY BALANCING THE NITROGEN SULFUR RATIO

HortScience ◽  
1994 ◽  
Vol 29 (5) ◽  
pp. 576d-576
Author(s):  
Ellen T. Paparozzi
Keyword(s):  
Groundwater Contamination ◽  
Nitrogen Fertilizer ◽  
Nutrient Balance ◽  
Ornamental Plants ◽  
Consumer Perceptions ◽  
Consumer Acceptance ◽  
Statistical Techniques ◽  
Physiological Processes ◽  
The Impact ◽  
Future Plans

Fertilizer particularly nitrogen is part of the concern about groundwater contamination. Many floricultural and ornamental plants do not need the high rates of nitrogen that are typically recommended. However, whenever one alters the quantity of a given nutrient the overall nutrient balance, as well as other physiological processes, changes. A brief overview of our research on poinsettias, roses, and chrysanthemums will be presented. Suggested ratios, critical S levels and nutrient problems associated with incorrect balances will be shared. Limitations due to statistical methods and the impact nutrient balance has on certain plant processes such as flowering and coloring and thus, consumer acceptance will be summarized. Future plans in this area may focus on the need for new statistical techniques, nutrient acquisition by roots and consumer perceptions of plant quality.

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