scholarly journals City tourism branding resilience during the COVID-19 pandemic in Yogyakarta, Indonesia

Spatium ◽  
2021 ◽  
pp. 1-8
Author(s):  
Amos Setiadi ◽  
Lucia Rudwiarti ◽  
Fransisca Priscilia ◽  
Mustika Wardhani
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Validity And Reliability ◽  
Tourism Management ◽  
City Tourism ◽  
Tourism Sector ◽  
Initial Stage ◽  
The Social ◽  
The City ◽  
Smart Tourism

The New Normal Era needs future adaptation, in order to ensure cities still have competitiveness and resilience in the tourism sector during the pandemic. Therefore, this study aims to evaluate the implementation of the Smart Tourism Branding concept in Bantul city, Indonesia, during the COVID-19 pandemic. This is a quantitative study, using the random sampling method to obtain data from 230 respondents through a questionnaire, which was analyzed using the Statistical Package for the Social Sciences (SPSS). During the initial stage, a statistical test on each question?s validity and reliability in the questionnaire was conducted, after which data analysis was carried out. Before performing multiple linear regression analysis, several assumptions were fulfilled, including data normality and multicollinearity. The results showed that the evaluation of smart tourism branding provides an overview of people?s understanding and satisfaction level with regard to tourism during the COVID-19 pandemic. The Jelajah Bantul application, which is a smart tourism branding instrument, supports Bantul City?s ability to compete in attracting tourists and investment globally. In addition, the city?s tourism management and branding identity can be facilitated and strengthened when the synergy strategy of the community and city stakeholders is appropriately regulated.

scholarly journals TARIF RATA- RATA PENUMPANG, JUMLAH PENUMPANG, DAN JAM KERJA PADA PENDAPATAN DRIVER GOJEK KOTA BUKITTINGGI.

2021 ◽  
Vol 24 (1) ◽  
pp. 14-27
Author(s):  
Andria - Ningsih ◽  
Anneputri Putri Anne ◽  
Eka Hendrayani Hendrayani Een ◽  
Delfi Hurnis Hurnis Delfi ◽  
Fitria Fitria Ia
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Working Hours ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
The City

The purpose of this study was to determine the effect of the average passenger fare, number of passengers and working hours on income. This research was conducted using primary data. By providing a questionnaire statement to the respondent, using a Likert scale measurement. The population in this study were all Gojek drivers in the city of Bukittinggi. The number of samples is 94 people with purposive sampling technique. This study uses multiple linear regression analysis analysis method and uses quantitative analysis, namely the validity and reliability test, classical assumption test, t test and F test and the coefficient of determination test. Keywords: average passenger fare; income; number of passengers; working hours Tujuan penelitian ini adalah untuk mengetahui pengaruh tarif rata-rata penumpang, jumlah penumpang dan jam kerja terhadap pendapatan. Penelitian ini dilakukan menggunakan data primer. Dengan memberikan peryataan kuesioner kepada responden, dengan menggunakan pengukuran Skala Likert. Populasi dalam penelitian ini adalah  seluruh Driver Gojek yang ada di Kota Bukittinggi. jumlah sampel 94 orang dengan teknik Purposive Sampling. Penelitian ini menggunakan metode analisis analisis regresi linear berganda serta menggunakan analisis kuantitatif yaitu uji validitas dan reliabilitas, uji asumsi klasik, uji t dan uji F dan uji koefisien determinasi. Kata kunci: jam kerja; jumlah penumpang; tarif rata-rata penumpang; pendapatan

scholarly journals Pengaruh Kompetensi, Disiplin Dan Pengembangan Karier Terhadap Kinerja Karyawan PT. Asam Jawa Medan

2020 ◽  
Vol 3 (1) ◽  
pp. 273-280
Author(s):  
Swandy L. Sihombing ◽  
Eni Melina Nainggolan ◽  
Dikki Diafri ◽  
Grace Desyantika Sitompul ◽  
Muhammad Agung Anggoro
Keyword(s):  
Career Development ◽  
Linear Regression ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
The City ◽  
A Company

PT. Asam Jawa is a company operating in the oil palm sector as an object that we make to conduct research. Research or research is carried out to evaluate and test whether there is an influence or impact of competence, discipline, and career development on employee performance at PT. Asam Jawa, the city of Medan. Where the multiple Linear Regression analysis method that researchers use in this study, this method is a linear regression model that involves more than one independent variable or hypothesis. With the population taken, namely all employees, the number is 45 employees. And testing the sample of researchers in the study is to use saturated sampling where all employees of PT. Asam Jawa, Medan, which used as a sample of 45 respondents and 30 respondents as a test of validity and reliability of PT. Perkebunan Nusantara III. From the results of researchers in the study stated that competence, discipline, and career development simultaneously (simultaneously) and partially (independently) are significant and have a positive effect on the performance of company employees, where the coefficient of determination is 0.609 which proves that (x1) competence, ( x2) discipline and (x3) career development have an effect on or have a relationship with employee performance with the percentage quality of 60.9% and the remaining 39.1% are the results of hypotheses or foreign / different variables not examined by researchers in the study.

scholarly journals ANALISIS PENGARUH SENSUAL MARKETING TERHADAP MINAT BELI PADA PRODUK CLOTHING LINE “BERAK” DI INSTAGRAM

2020 ◽  
Vol 6 (2) ◽  
pp. 192
Author(s):  
Jimmy Ary Pratama ◽  
Fitroh Adhilla
Keyword(s):  
Significant Influence ◽  
Statistical Tests ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Body Language ◽  
Marketing Strategies ◽  
Validity And Reliability ◽  
The Media ◽  
The City

This research is to find out whether there is a significant influence between sensual marketing strategies that are triggered by a model, body language, and nature how to communicate with buying interest in "Shit" clothing line products in the media instagram, both partially and simultaneously. The population of this research is the students of private universities in the city Yogyakarta has never seen a display of defecated Instagram. Samples in research this amounted to 80 respondents where the determination using accidental techniques sampling and purposive sampling. Testing using statistical tests multiple linear regression analysis. Partially, the statistical test used is a test t and simultaneously using the F test. Data collection techniques with questionnaire distribution. As for testing the instrument uses test validity and reliability. From the analysis it can be concluded that partially sensual strategy marketing which consists of model, body language, and method variables communicating significantly. Whereas simultaneously the strategy sensual marketing also has a significant influence on buying interest.

scholarly journals PENGARUH EKUITAS MERK DAN LINGKUNGAN SOSIAL TERHADAP NIAT BELI KONSUMEN PADA PRODUK GIORDANO

2017 ◽  
Vol 7 (1) ◽  
pp. 281
Author(s):  
Putu Mona Prabawa Putra ◽  
Kastawan Mandala
Keyword(s):  
Social Environment ◽  
Brand Equity ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Scientific Work ◽  
Multiple Linear Regression Analysis ◽  
Purchase Intentions ◽  
Analysis Technique ◽  
The Social ◽  
The City

The research paper aims to leverage the influence of brand equity and social environment on consumer buying intentions on Giordano products in Denpasar City. This scientific work is done in Denpasar City with multiple linear regression analysis technique. The sample size is 120 respondents by using purposive sampling method. The results of the analysis can be stated that brand equity directly affects positively to consumer purchase intentions on clothing products Giordano in the city of Denpasar. The social environment directly positively affects consumers' purchase intentions on Giordano clothing products in Denpasar City. Recommended suggestions for Giordano should clearly illustrate Giordano brand products in the eyes of consumers so that consumers are able to recognize Giordano brand products and are interested in making purchases. Provides information about Giordano's products better and more detail to the consumer so that it can be promoted to his family, his neighbors in adding references in making a purchase.

PENGARUH MOTIVASI DAN SIKAP WIRAUSAHA TERHADAP KEPUTUSAN BERWIRAUSAHA WANITA DI KOTA JAMBI

2019 ◽  
Vol 8 (1) ◽  
pp. 46-58
Author(s):  
Revia Setiani ◽  
Dahmiri Dahmiri ◽  
Sigit Indrawijaya
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Ex Post ◽  
Ex Post Facto ◽  
The City

ABSTRACTThis study aims to analyze the influence of motivation and attitudes of entrepreneurs to the decision of women entrepreneurship in the city of Jambi. The population in this study were women aged 15 years and over with the number 213.096 with 100 respondents. This type of research includes ex post facto research. This research is a correlational descriptive research. Data collection techniques used for primary data obtained from the distribution of questionnaires while for secondary data obtained from various library materials. Analyzer used in this research are, data quality test consist of test of validity and reliability test, multiple linear regression analysis, t test, f test and coefficient of determination test. The overall analysis was calculated using SPSS ver 15 program. The results showed that motivation variable (X1) had a significant effect partially on entrepreneurship decision. As for the entrepreneurial attitude variable (X2) had a significant effect partially on the decision of entrepreneurship. Motivation (X1) and entrepreneurship attitude (X2) had significant effect simultaneously to woman entrepreneurship decision in Jambi city.  Keywords: Motivation, Entrepreneurship Attitude and Entrepreneurship Decision

scholarly journals The Effect of Job Stress and Cyberloafing on Organizational Commitment on Soe Bank Employees in The City of Surabaya

2021 ◽  
Vol 2 (3) ◽  
pp. 133-141
Author(s):  
Sahrul Fahad ◽  
Anang Kistyanto
Keyword(s):  
Organizational Commitment ◽  
Job Stress ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Validity And Reliability ◽  
Normality Test ◽  
Testing Instruments ◽  
Linearity Test ◽  
The Relationship ◽  
The City

This research was conducted on employees of conventional state owned banks in the city of Surabaya. The goals of the research to analyze the relationship beetween job stress and cyberloafing on organizational commitment. Data collection used interviews and online questionnaires. The questionnaire consisted of 26 questions and was filled in by 58 respondents. Testing instruments using validity and reliability tests. The classical assumption test used on the research which included linearity test, heteroscedasticity test, multicollinearity test, and normality test. Regression test using multiple linear regression analysis. Testing hypothesis using the t test. research results reveal that job stress has no effect on organizational commitment, but the results of cyberloafing found that there was a positive effect on organizational commitment.

scholarly journals ANALISIS PENGARUH ASPEK KEPERILAKUAN TERHADAP PENGGUNAAN SISTEM AKUNTANSI (Studi Pada PT. Bank X Tbk di Wilayah Kota dan Kabupaten Jayapura)

2020 ◽  
Vol 14 (2) ◽  
Author(s):  
Budianto Ngo ◽  
Siti Rofingatun ◽  
Mariolin Sanggenafa
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Accounting System ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Accounting Systems ◽  
Normality Test ◽  
Linearity Test ◽  
The Relationship ◽  
The City

This study aims to determine the effect of attitudes towards the use of accounting systems at PT. Bank Mandiri in the city and district of Jayapura, to determine the effect of motivation on the use ofaccounting systems at PT. Bank Mandiri in the city and district of Jayapura, to determine the effect of emotions on system usage accounting at PT. Bank Mandiri in the city and district of Jayapura, todetermine the effect of the perception of the use of the accounting system at PT. Bank Mandiri in the city and Jayapura area. This study is a correlational study or the relationship between the independentvariables on the dependent variable and the analysis unit that is considered to be employees who have worked more than 6 months who have undergone a training period of 40 people. The questionnairetested its validity and reliability before testing the research data, the test equipment used in this study used the classical assumption test which included normality test, linearity test, heteroscedasticity testand multicollinearity test, the data analysis method used was multiple linear regression analysis using a tool of analysis in SPSS 25 statistics. The results of this study indicate that attitude variables do notsignificantly influence the use of accounting systems, the motivation variable does not significantly influence the use of accounting systems, emotional variables have a significant effect on the use of accounting systems and perception variables do not significantly influence the use of accountingsystems.

Pengaruh Tingkat Literasi Keuangan Syariah dan Kepercayaan Masyarakat terhadap Minat Menabung di Bank Syariah

2020 ◽  
Vol 3 (2) ◽  
pp. 140-153
Author(s):  
Resti Fadhilah Nurrohmah ◽  
Radia Purbayati
Keyword(s):  
Financial Literacy ◽  
Linear Regression Analysis ◽  
Public Trust ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Public Confidence ◽  
Islamic Banks ◽  
Variable Level ◽  
Analysis Technique ◽  
The City

The purpose of this study was to study the level of Islamic financial literacy and public confidence in the interest in saving in Islamic banks. The variables in this study are the level of Islamic financial literacy (X1), public trust (X2), and interest in saving (Y).The method of this study is descriptive quantitative approach. The data source of this study are primary data obtained by distributing questionnaires. Respondents taken are residents in the city of Bandung, with samples domiciled in the city of Bandung and at least 17 years old. The data analysis technique uses multiple linear regression analysis. The results showed that the variable level of islamic financial literacy and public trust has positive effect in the interest in saving in Islamic banks. The findings in this study provide a reference to Islamic banks, the level of literacy and public trust regarding interest in saving, therefore Islamic banks must socialize to the public.

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

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