scholarly journals Impact of Store Environment and Merchandising Mix on Customer Satisfaction (BIG BAZAAR)

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Ranjan Uapdhyaya ◽  
◽  
Neerja Upaadhyaya ◽  
Keyword(s):  
Customer Satisfaction ◽  
Store Environment

scholarly journals Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping

2021 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Cristina Calvo-Porral ◽  
Jean-Pierre Lévy-Mangin
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Environmental Cues ◽  
Store Choice ◽  
Store Attributes ◽  
Store Environment ◽  
Hedonic Shopping ◽  
Atmospheric Variables

Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice. However, little is known about the environmental cues that influence customers’ satisfaction in different shopping contexts. In this context, the present research aims to answer the following questions: “Are the store atmospheric variables equally relevant in hedonic and utilitarian shopping?”; and further: “Does the influence of store environment on customer satisfaction vary depending on the type of shopping?”. For this purpose an empirical research is developed through PLS Structural Equation Modeling (PLS-SEM) based on data obtained from hedonic (n = 210) and utilitarian (n = 267) shopping contexts. Results indicate that customers perceive differently store atmospherics in utilitarian and in hedonic shopping. More precisely, findings report that customer satisfaction is driven by internal ambient and merchandise layout in hedonic shopping contexts; while the external ambient and the merchandise layout are major atmospheric cues in utilitarian shopping. Interestingly, store crowding does not influence customers’ satisfaction. This study provides a deeper understanding into the specific store attributes that influence customer satisfaction, which could be used by retailers to differentiate themselves from competitors.

scholarly journals Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Store Atmosphere Terhadap Kepuasan Pelanggan

2021 ◽  
Vol 13 (2) ◽  
pp. 88-101
Author(s):  
Devina Martina Lieyanto ◽  
Bruno Hami Pahar
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Quantitative Research ◽  
T Test ◽  
Test Reliability ◽  
Product Price ◽  
Normality Test ◽  
Store Environment ◽  
Quality Of Products

The development of culinary business in Indonesia, particularly in Surabaya, is growing and developing increasingly. Gatherinc Bistro & Bakery is one of the bistros in Surabaya and is located on Jalan Taman Puspa Raya A2 No. 11, Sambikerep, Surabaya. The aim of this study is to determine the effect of quality of product, price, quality of service, and store atmosphere on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The method used in this study is quantitative research by giving a questionnaire statement to 100 participants who are customers of Gatherinc Bistro & Bakery Surabaya. This research was tested using the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), F Test, Multiple Linear Regression Test, Determinant Coefficient, and t test. In the t test, the research results showed that the variable quality of the product (X1) 1.648 < 1.985 with a significant level of 0.103 > 0.050, which means that quality of product has no significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, variable price (X2) 0.176 < 1.985 with a significant level of 0.861 > 0.050, which means that price does not have a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, quality of service (X3) 3.755 > 1.985 with a significant level of 0.000 < 0.050, which means that quality of service has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, and the store atmosphere (X4) 2.280 > 1.985 with a significant level of 0.025 < 0.050, which means that store atmosphere has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The conclusion of this study is that the product and price quality variables do not have a major impact on customer satisfaction because the quality of products and prices given by Gatherinc Bistro & Bakery Surabaya are not much different from other cafe or bistro in Surabaya, whereas the service quality and store environment variables at Gatherinc Bistro & Bakery Surabaya have an impact on customer satisfaction.

scholarly journals Measuring customer satisfaction with the controllable elements of the in-store shopping experience

2001 ◽  
Vol 32 (4) ◽  
pp. 11-20 ◽  
Author(s):  
N. S. Terblanche ◽  
C. Boshoff
Keyword(s):  
Customer Satisfaction ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Current Form ◽  
Five Dimensions ◽  
Long Term Study ◽  
Shopping Experience ◽  
Store Environment ◽  
The Individual

Evidence from various sources suggests that satisfaction with the individual components of an in-store shopping experience will result in customer satisfaction which will lead to customer retention and loyalty over the long term. It is argued that the in-store shopping experience (ISE) at store level consists of a variety of different dimensions that can be controlled by the retailer. This study reports on two phases of a long-term study on the controllable elements of the in-store shopping experience. Closely following the guidelines for multi-item scale development suggested by Churchill (1979) and based on the results of two empirical surveys, it is concluded that there are five dimensions of importance to consumers when assessing their satisfaction with an in-store shopping experience. These dimensions are merchandise value, personal interaction, merchandise variety, internal store environment and complaint handling. The proposed instrument in its current form demonstrates high levels of reliability, discriminant validity, convergent validity and construct validity.

Association of Customer Satisfaction with Store Environment A Study on Bhat-Bhateni Super Market and Departmental Store

2019 ◽  
Vol 3 (ii) ◽  
Author(s):  
Sarita Maharjan
Keyword(s):  
Customer Satisfaction ◽  
Interior Design ◽  
Sampling Technique ◽  
Positive Association ◽  
Department Store ◽  
Significant Positive Association ◽  
Research Designs ◽  
Analytical Research ◽  
Store Environment ◽  
Structured Questionnaire

This paper aims at analyzing the relationships between store environment and customer satisfaction of Bhat-Bhateni Supermarket and Department Store. Descriptive and analytical research designs were used in this study. Judgemental sampling technique was used to collect opinion survey data through structured questionnaire. Out of 150 questionnaires distributed to customers of Bhatbhateni Super Stores under Bhat-Bhateni Supermarket and Department Store in Kathmandu valley, only 60.61 percent of them were found practical. Compare mean test and Gamma test are used to analyse the association between customer satisfaction and store environment at Bhabhateni Super Stores. Compare means test shows that only customers’ perceptions on employees of Bhatbhateni Super Stores are different by gender. Gamma coefficients show that customer satisfaction has a significant positive association with music, lighting, assortment, interior design and employees except layout. Store environment plays an important role in business. Friendly store environment could be a good factor for supermarket to enhance customers’ satisfaction level. Keywords: Store environment, Customer satisfaction, Supermarket

scholarly journals Lingkungan Toko Terhadap Kepuasan Konsumen dalam Berbelanja

2018 ◽  
Vol 25 (1) ◽  
pp. 1
Author(s):  
Brahma Wahyu Kurniawan
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
A Value ◽  
Environment Variables ◽  
Store Location ◽  
Store Environment

The results of this study are as follows: (1) location of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.590; (2) The layout of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.241; (3) The atmosphere shop has a significant influence on consumer satisfaction in shopping, with a value of β = 0.343; (4) Simultaneously, store environment variables consisting of store location, store layout and atmosphere of the store has a significant impact on consumer satisfaction in shopping, with a value of F = 86.482 and the value of Adjusted R Square of 0.721. Of these three variables, the location of the store is the dominant variable that affects customer satisfaction in shopping.

Sign in / Sign up

Export Citation Format

Share Document