scholarly journals Analyzing the role of values, beliefs and attitude in developing sustainable behavioral intentions: empirical evidence from electric power industry

2021 ◽  
Vol 13 (1) ◽  
pp. 19-42
Author(s):  
Muhammad Danish Habib ◽  
Hassan Jalil Shah ◽  
Abdul Qayyum
Keyword(s):  
Energy Conservation ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Survey Methodology ◽  
Resistance To Change ◽  
Perceived Value ◽  
Policy Implications ◽  
Equation Modeling ◽  
Electricity Conservation ◽  
Actual Gain

Energy conservation is an economic, social, and environmental issue that offers various academic, practical, and policy implications. The growing magnitude, complexity, and relevance of energy wastage have attracted the attention of scholars and practitioners. There is a lack of consumer awareness towards electricity conservation practices of household consumers in the context of developing countries. This research utilized the theory of planned behavior to explain sustainable behavioral intentions in the context of electricity conservation. This research aims to measure the effect of beliefs, values, and attitudes on sustainable behavioral intentions in the energy conservation context. This research hypothesized awareness, compatibility, perceived value, resistance to change, and actual gain as predictors of attitude towards energy conservation and sustainable behavioral intentions. Using survey methodology, purposive sampling techniques were used to collect the data from young household consumers. Data of 246 electricity consumers of Pakistan were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results of the study validate a significant relationship between attitude towards energy conservation and sustainable behavioral intentions. Based on results, it has been established that the amount of actual gain intentions and awareness are the main contributors to attitude towards energy conservation and sustainable behavioral intention. Compatibility and resistance to change were also significant precipitators of attitude towards energy conservation and sustainable behavioral intention. Perceived value was found a significant predictor of attitude towards energy conservation while insignificant towards sustainable behavioral intention. The study findings have a significant impact on government, policymakers, marketers, and academics interested in developing strategies to mitigate the effects of energy wastage. Prevention of resource wastage depends upon the awareness and consumption practices of the customers.

Antecedents and moderators of golf tourists’ behavioral intentions

2015 ◽  
Vol 10 (3) ◽  
pp. 338-359 ◽  
Author(s):  
Michela C. Mason ◽  
Andrea Moretti
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Moderator Variables ◽  
Content Type ◽  
Moderating Variables ◽  
Peace Of Mind ◽  
The Impact

Purpose – The purpose of this paper is to provide a better understanding of golf tourism in a Mediterranean golf resort located in Italy. Based on a systematic literature review, this research develops and tests a context-specific “integrated model” in order to shed further light on the complex discordance in the literature with new empirical data. Furthermore, the present study attempts to establish a framework to provide a better understanding of golf tourism behavior in terms of specific segmentation profiles. This will contribute to a more targeted approach to marketing and promotional activities. Design/methodology/approach – This study applied structural equation modeling to verify the path relationship of golf tourists quality, perceived value, satisfaction and behavioral intention. The final step was to include the suggested moderator variables (age and playing experience) into the model in order to gain further insights. Furthermore, multiple group analyses were calculated in comparing two sub-samples. Findings – This study provides an improved understanding of the role of quality, perceived value, satisfaction on behavioral intentions in golf tourism. Four out of the six hypotheses of the study were confirmed. Precisely, perceived value did not have a direct significant effect on behavioral intentions and quality was not significantly related to overall satisfaction. The empirical results suggest that all three variables appear to have a direct effect on golf tourists’ behavioral intention. Satisfaction was determined to be the best predictor, followed by quality and perceived value. Furthermore, the moderating variables exert a significant influence on some of the proposed relationships. Research limitations/implications – First, the current model explores the impact of only two moderator variables of golf tourists such as age and years of playing experience. Second, the study is limited to a Mediterranean destination; the analysis and measurements should thus be replicated in different contexts to test their adaptability to different golf tourism destinations. Another important limitation is the cross-sectional nature of the data. Practical implications – This research provides important insights the ability to generalize this chain of effects across golf tourists under significantly different conditions. Furthermore, it has important implications for managers of companies that have plans to implement adequate market segmentation strategies in order to expand their business. Based on the finding it is crucial for managers in the golf industry to focus on perceived value for young tourists golfers and on quality for experienced golfers. Managers should customize relationship management programs and develop promotional and pricing strategies for younger golf tourists and exclusive quality services for more experienced golfers. Social implications – As urban lifestyle life becomes more prevalent in modern society, golf tourism relaxes and gives back a sense of calm and peace of mind to the players. Escape from everyday demands and duties is another classic travel motive; many want to get away from the stress and boredom of their daily lives and fill their holidays with a range of exciting and new physically challenging experiences. Therefore, it can be seen that the term of environment conservation improve the sustainability of golf sport tourism in a Mediterranean destination. Originality/value – The inclusion of moderating variables in the proposed model is one of the unique aspects of this research. Dealing with the different groups of golf tourists, the authors put the emphasize on the importance of using two types of appropriate tools: on the one hand, grouping tools which are appropriate to the tourism consumption (demographic variables), and on the other hand, grouping tools which are appropriate to the study of the sports market (years of a plying experience). Combining these two types of criteria will lead marketers to more accurate analysis of golf tourists’ behavior.

scholarly journals PENGARUH SERVICE QUALITY TERHADAP PERCEIVED IMAGE, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP BEHAVIORAL INTENTIONS (STUDI KASUS PADA MASKAPAI PENERBANGAN LION AIR INDONESIA)

2020 ◽  
Vol 4 (2) ◽  
pp. 156-170
Author(s):  
Ratna Kartika Zulya ◽  
Osa Omar Sharif
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling

Kondisi geografis Indonesia sangat membutuhkan pesawat sebagai sarana yang menjadi konektivitas antar pulau. Di tahun 2018, jumlah penumpang pesawat rute domestik mencapai 101.130.000 penumpang. Meskipun begitu, nyatanya di maskapai Lion Air mengalami penurunan jumlah penumpang sebesar 4,13%. Penelitian bertujuan untuk mengetahui bagaimana pengaruh Service Quality terhadap Perceived Image, Perceived Value, dan Customer Satisfaction, dan bagaimana dampaknya terhadap Behavioral Intention pada konsumen jasa maskapai Lion Air di Indonesia. Metode penelitian yang digunakan adalah metode kuantitatif dengan populasi dalam penelitian adalah masyarakat yang pernah menggunakan jasa maskapai Lion Air di Indonesia. Teknik pengambil sampel menggunakan rumus Cohran sehingga ditentukan jumlah sampel sebanyak 385 sampel. Tenik analisis data adalah teknik multivariat melalui alat analisis Structural Equation Modeling (SEM) Partial Least Square (PLS). Hasil temuan dalam penelitian adalah Service Quality merupakan faktor utama untuk meningkatkan Perceived Image, dan Perceived Value sehingga terciptanya Customer Satisfaction dan Behavioral Intention pada konsumen jasa maskapai Lion Air di Indonesia. Dengan begitu, maka disarankan bagi Lion untuk memprioritaskan Service Quality karena pengaruhnya besar terhadap Perceived Image, Perceived Value, dan Customer Satisfaction yang juga berdampak pada Behavioral Intentions pada konsumen maskapai Lion Air.

scholarly journals Food Consumption Behavior of Pakistani Students Living in China: The Role of Food Safety and Health Consciousness in the Wake of Coronavirus Disease 2019 Pandemic

2021 ◽  
Vol 12 ◽  
Author(s):  
Muhammad Khayyam ◽  
Shuai Chuanmin ◽  
Haroon Qasim ◽  
Muhammad Ihtisham ◽  
Raheel Anjum ◽  
...  
Keyword(s):  
International Students ◽  
Food Safety ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Local Food ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Health Consciousness ◽  
Safety And Health

The emergence of coronavirus disease 2019 (COVID-19) has considerably changed global food production, processing, and consumption at different levels. Sojourners are among those who have experienced a higher level of food insecurity during the crisis of the COVID-19 outbreak. The current research aimed to investigate the immediate consumption behavioral intentions of the Pakistani international students in the People's Republic of China (PRC) during the wake of COVID-19 pandemic. This study applied the Theory of Planned Behavior (TPB) and background factors of food safety and health consciousness that influence the consumption behavioral intention of Pakistani students toward unfamiliar local food in China. A relational model was analyzed where food safety and health consciousness were hypothesized to serve as background variables associated with TPB components. Moreover, the indirect effects of food safety and health consciousness on behavioral intentions were assessed. The data were collected through convenience samples from 462 Pakistani international students and were analyzed through partial least square structural equation modeling (PLS-SEM). The results confirmed that food safety and health consciousness were positively associated with attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC). However, food safety and health consciousness were indirectly associated with the behavioral intention only through ATT and SN. The results highlighted the role of food safety and health consciousness as important antecedents of classical TPB components that affect intentions and behaviors to avoid unfamiliar local food in a migrated context. The present study provides enlightenment to those who aim to investigate the consumption behavioral intentions of sojourners in the wake of the pandemic situation based on food safety and health consciousness. The findings of the current study are also applicable to general consumption patterns in the food sector.

Users’ response toward online doctor consultation platforms: SOR approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandeep Goyal ◽  
Sumedha Chauhan ◽  
Parul Gupta
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Health Anxiety ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technology Usage ◽  
Content Type ◽  
Behavioral Attributes

PurposeThis study aims to investigate the external and internal stimuli, which affect the organismic experiences of the users and thereby influence their response in terms of behavioral intention toward the use of online doctor consultation platforms.Design/methodology/approachThe study operationalized the stimulus–organism–response framework for the research model and surveyed 357 users in India who had experienced online doctor consultation platforms. The analysis has been done using the structural equation modeling approach.FindingsThe authors’ main results indicate the following key points. One, perceived usefulness, social influence, health anxiety, offline consultation habit and perceived technology usage risk are significant predictors of perceived value. In contrast, perceived ubiquity is identified to be an insignificant predictor of perceived value. Second, social influence and perceived technology usage risk have significant influence on trust. However, perceived usefulness is not a significant predictor of trust.Research limitations/implicationsThis study contributes to the theory by integrating technology-oriented factors with behavioral attributes for determining the behavioral intention of users toward the online doctor consultation platforms.Practical implicationsThe managerial contributions of this study involve highlighting those technology-oriented and behavioral elements, which can be targeted to attract more users toward these platforms.Originality/valueThis is an original study that has looked beyond the role of technology-oriented factors in influencing the perceived value and trust elements while investigating the behavioral intention among the users toward the online doctor consultation platforms.

scholarly journals MUSICAL QUALITY, PERCEIVED VALUE, EQUITY IN SATISFACTION AND BEHAVIORAL INTENTION IN A JAZZ FESTIVAL

2020 ◽  
pp. 358-365
Author(s):  
Manovosoa Finaritra Rakotovao ◽  
Jeremy Ranjatoelina ◽  
Pierre Benjamin Rakotomahenina ◽  
Tsirinirina Solofomiarana Rapanoël
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Second Step ◽  
Utility Value ◽  
Functional Value ◽  
Value Equity ◽  
Emotional Value

This article proposes to revisit the theory of satisfaction by integrating musical quality, functional and emotional value, as well as equity and consumer behavioral intention in the same model. The study was conducted in the context of a jazz festival with 140 individuals. Initially, the results indicate the influence of musical quality, fairness, emotional value and utility value on satisfaction. In a second step, musical quality and fairness influence emotional value and functional value. Finally, it turns out that emotional value, utility value, and satisfaction influence consumers' behavioral intentions. KEYWORDS: Musical quality, equity, emotional value, utility value, satisfaction, behavioral intention.

scholarly journals Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective

2021 ◽  
Vol 1 (2) ◽  
pp. 61-72
Author(s):  
Fenny Krisna Marpaung ◽  
Reni Shinta Dewi ◽  
Ernest Grace ◽  
Acai Sudirman ◽  
Maria Sugiat
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Banking Services ◽  
Additional Information ◽  
Banking Service

The existence of mobile banking services is currently experiencing rapid growth. Adopting such a large number of users makes mobile banking services one of the main needs to meet the needs of conducting financial transactions. Therefore, there is a need for additional information for mobile banking service developers on the dominant factors influencing user behavioral intentions. This research is present as a forum to provide an overview of the user's perspective on Mestika bank's mobile banking service. This research aims to find out what factors play an important role in behavioral intention to use Mestika bank's mobile banking services based on the UTAUT2 concept. The research instrument used a questionnaire distributed online to 240 respondents in Medan City and Pematangsiantar City, Indonesia. Next, the researcher tested the hypothesis using Structural Equation Modeling (SEM) based on a variant called Partial Least Square (PLS) and the SmartPLS version 3.0 application as a tool to analyze it. This research concludes that effort expectancy has the most significant influence and plays a very important role in shaping the behavioral intention of using Mestika bank's mobile banking. Then performance expectancy and social influence hedonic motivation also significantly influence behavioral intentions to use Mestika bank's mobile banking. Furthermore, the results of this study also conclude that facilitating conditions and habit have no significant effect on behavioral intentions to use Mestika bank's mobile banking.

Analyzing Causality Among the Service Quality, Customer Satisfaction and Behavioral Intention Variables with Respect to E-Shopping

2019 ◽  
Vol 9 (1) ◽  
pp. 38-59 ◽  
Author(s):  
Syed Habeeb ◽  
K Francis Sudhakar
Keyword(s):  
Service Quality ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
South India ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Repurchase Intentions ◽  
Online Purchase ◽  
Positive Effect

The purpose of this article is to examine the effects of service quality and satisfaction on consumer behavioral intentions like word-of-mouth, website revisitation and repurchase intentions with respect to online shopping in India. To build a vision for the future the study also highlights the servqual and webqual dimensions. About 254 valid responses from south India from individuals who must have made at least one previous online purchase were gathered. Factor analysis and structural equation modeling has been implemented to find out the important factors on what influences repurchase behavior among customers. The results reveal that e-service quality has a positive effect on e-satisfaction, where it also influences the consumer's behavioral intentions, namely word of mouth, website revisit, and repurchase.

Understanding the relationship of self-service technology quality with user adoption using SSTQUAL

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Manimay Ghosh
Keyword(s):  
Service Quality ◽  
Empirical Research ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Equation Modeling ◽  
Content Type ◽  
Self Service ◽  
Self Service Technology ◽  
Relationship Of ◽  
The Relationship

PurposeThe study aimed to examine the antecedents to self-service technology (SST) adoption behavior and the relationships between the constructs using empirical research.Design/methodology/approachBased on synthesis of the extant literature, a model was hypothesized, hypotheses were framed. Field data collected were analyzed using structural equation modeling.FindingsFew interesting findings were noted in this research. First, SST service quality had a direct positive linkage with perceived value, but no linkage with e-satisfaction. Second, strong positive linkage existed between perceived value and e-satisfaction. Therefore, the connection between SST service quality and satisfaction was completely mediated by perceived value. Third, no relationship existed between perceived value and behavioral intentions, but a direct positive relationship existed between e-satisfaction and behavioral intentions. Thus, the relationship of perceived value with behavioral intentions was fully mediated by e-satisfaction. Fourth, no direct connection was found between SST service quality and behavioral intentions. Rather, the connection was fully mediated by perceived value and e-satisfaction. Fifth, direct positive association was found between behavioral intentions and actual adoption of SST.Research limitations/implicationsThis empirical research was conducted primarily on the young population.Practical implicationsThe study will benefit managers in making better decisions on how to make SST work successfully for their organizations.Originality/valueFirst, this research further refined the SST adoption process of a customer, thus making a meaningful contribution to the literature on SST. Second, the research validated SSTQUAL scale in a different geographical setting.

The impact of the student–instructor relationship on student-centric measures

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Matti Haverila ◽  
Kai Christian Haverila
Keyword(s):  
Student Satisfaction ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Business Students ◽  
Perceived Value ◽  
Equation Modeling ◽  
Value For Money ◽  
Content Type ◽  
The Impact ◽  
Student Instructor

PurposeOn the basis of the justice, attachment, social support, self-determination theories, this research paper examines the impact of the student–instructor relationship construct on the customer-centric measures of overall student satisfaction, and perceived value for money and their impact of the behavioral intentions as an endogenous construct. We considered universities as providers of complex services focusing on students' service quality and students as the customers of the higher education institutions.Design/methodology/approachA survey instrument was used to collect data among undergraduate and graduate business students in a medium-sized Canadian university (N = 178). Partial least squares structural equation modeling was used to analyze the strength, significance, and effect sizes of the relationships between the key constructs.FindingsThe results indicate that the student–instructor relationship is significantly related to student satisfaction and value for money perceptions. Also, the student satisfaction and behavioral intentions, value for money and student satisfaction, and value for money and behavioral intentions relationship were significant.Originality/valueThe perceived quality of student–instructor relationship and its relationship to customer-centric measures like satisfaction, value for money and behavioral intentions has received relatively little attention in previous research and was discovered to be an important contributor to the perceived student satisfaction and value for money. The importance of the student–instructor relationship is further emphasized indirectly via the perceived value for money construct to student satisfaction.

A Structure Model of Urban Forest Recreation Behavioral Intentions

2014 ◽  
Vol 522-524 ◽  
pp. 1065-1071
Author(s):  
Shu Tang ◽  
Hao Tang ◽  
Lu Zhou
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Urban Forest ◽  
Perceived Value ◽  
Destination Image ◽  
Equation Modeling ◽  
Social And Emotional ◽  
Major Factors ◽  
The Relationship ◽  
Recreation Benefits

This paper explores the behavior model of urban forest recreationists and provides an analysis on the relationships between the constructs of destination image, recreation benefits, perceived value and behavioral intentions. Statistic materials suggest that the four principal components of destination image construct are accessibility, attractiveness, brand and amenities, while the major factors of recreation benefits include functional, social and emotional benefits. Structural equation modeling (SEM) technique being applied, the results indicate that destination image has both direct and indirect effects on the behavioral intentions, and the recreation benefits influences the behavioral intentions through perceived value as a moderating variable. In addition, the relationship path of destination image recreation benefits perceived value behavioral intentions has been proved evident in this study.

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