scholarly journals Essentiality of non-essential purchases for digitally influenced, bottom of pyramid customers

2020 ◽  
Vol 12 (4) ◽  
pp. 71-96
Author(s):  
Fariha Reza ◽  
Huma Amir
Keyword(s):  
Self Determination Theory ◽  
Bottom Of Pyramid ◽  
Hermeneutic Inquiry ◽  
Self Worth ◽  
Consumption Practices ◽  
Value Propositions ◽  
Socially Relevant ◽  
Depth Interviews ◽  
Purposive Sample ◽  
Analyze Data

This paper aims to broaden the understanding why bottom of pyramid customers in Pakistan purchase non-essential items despite their financial constraints. Qualitative data was collected through in-depth interviews from a purposive sample of 14 respondents. NVivo 12 was used to analyze data. In the light of self-determination theory, this hermeneutic inquiry suggests that bottom of pyramid customers who are negatively stereotyped on account of their consumption inadequacy, have a specific need to improve self-worth. They struggle to engage in socially relevant consumption practices, to avoid social exclusion. Internet increases their awareness about products that they consider necessary for a minimal level of decent living. This digital influence transforms their consumer behavior. Since consumer culture does not adequately define what makes up a minimally decent living, bottom of pyramid customers will keep on aspiring products that they perceive as socially relevant for a better lifestyle. These reasons make ‘non-essential’ purchases extremely essential and relevant for bottom of pyramid customers. This practice is observed in more affluent people too, however, the sacrifices that bottom of pyramid customers make in order to fulfill their need for a more respectable social standing, are relatively more critical than the trade-off that more affluent people make among their choices. This research will enable marketers to understand value requirements of bottom of pyramid customers more deeply and create more precise value propositions.

Transnational Viewers of Turkish Television Drama Series

2017 ◽  
Vol 5 (1) ◽  
pp. 25-43
Author(s):  
Deniz Özalpman
Keyword(s):  
Trade Flows ◽  
Television Series ◽  
Television Drama ◽  
Consumption Practices ◽  
Austrian Capital ◽  
Depth Interviews

Since the mid-2000s, Turkish television drama series have been exported to many countries and attracted an unprecedented transnational audience. However, despite popularity, there is paucity of research focusing on the transnational understanding(s) of Turkish television drama audiences in different geographies. Through a reception analysis of three mostly cited television series among participants Muhteşem Yüzyıl (Magnificent Century), Aşk-ı Memnu (Forbidden Love), Kuzey Güney (North South), this study aimed at offering an understanding beyond overly stated cultural/religious proximity explanations to ascertain traces and elements of empowerment that citizens feel coming through their act of consuming Turkish dramas. For that purpose, in-depth interviews were conducted with Iranian viewers of Turkish television series living in the Austrian capital Vienna. Interpretation of that collected qualitative material suggests re-thinking of the transnational audience’s consumption practices that expand tourism and trade flows and other related businesses between the two countries. 

scholarly journals The sexual lives of breast cancer patients: Coping with changes associated with treatment

2017 ◽  
Vol 6 (1) ◽  
pp. 61
Author(s):  
Ayumi Yoshikawa ◽  
Shinya Saito ◽  
Makiko Kondo ◽  
Yuko Tsuyumu ◽  
Naruto Taira ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Hormone Therapy ◽  
Sexual Activity ◽  
Cancer Patients ◽  
Sexual Life ◽  
Breast Cancer Patients ◽  
Coping Methods ◽  
Virtuous Cycle ◽  
Depth Interviews ◽  
Analyze Data

Objective: To clarify how breast cancer patients undergoing post-surgical hormone therapy cope with changes in their sexual lives and support themselves and their partners during these changes.Methods: Participants were 37 breast cancer patients undergoing post-surgical hormone therapy and attending mammary outpatient clinics. In-depth interviews and grounded theory were used to collect and analyze data, respectively.Results: First, sexual life was divided into four groups: “No complaint” regarding sexual activity, “Slight discord”, “Handicapped in meeting a life partner” and “Uninterested” in sexual activity. Sexual life during surgical-hormone therapy did not change significantly from sexual life before breast cancer. Second, meanings of sexual activity for breast cancer patients were divided into five, “Regaining femininity”, “Confirming love”, “Sharing pleasure”, “Response to partner’s higher desire” and “Procreation”. They differed by group. Third, coping strategies were divided into six, “Virtuous cycle to confirm love and regain lost femininity”, “Struggle to avoid relationship crisis”, “Reconfirmation of partner’s affection by his abstinence”, “Attempt to recover the sexual activity they hope for”, “Pursuing children or assuaging partner’s desire by other means” and “Difficulty making a partner continue to have sexual activity”.Conclusions: Nurses should screen breast cancer patients for changes in their sexual lives and to ascertain what sexual activity means to patients, and support them in selecting appropriate coping methods.

KEHIDUPAN ANAK TERLANTAR DI LKSA YUDA MANDIRI SOMBA OPU

2021 ◽  
Vol 9 (2) ◽  
pp. 140-145
Author(s):  
Syamsudin Syamsudin
Keyword(s):  
Child Welfare ◽  
Social Workers ◽  
Data Reduction ◽  
Street Children ◽  
Living Conditions ◽  
Data Presentation ◽  
Neglected Children ◽  
Depth Interviews ◽  
Welfare Institution ◽  
Analyze Data

Abstract. The life of an abandoned child certainly needs protection so that he can be independent. The article aims to analyze the living conditions of neglected children who have been coached by social workers and supervisors at the Yuda Mandiri Somba Opu Child Welfare Institution. The type of research is descriptive qualitative, obtaining data from informants through in-depth interviews and observations, to analyze data by way of data reduction, data presentation and drawing conclusions. The results obtained regarding the life of street children are the pre-Karangtina situation through assessment, the availability of dormitories, in school, mental guidance and moral guidance, group and individual recitation in the afternoon. Abstrak. Kehidupan anak terlantar tentu membutuhkan perlindungan agar ia bisa mandiri. Artikel bertujuan untuk menganalisi kondisi kehidupan anak terlantar yang selama ini di bina para pekerja sosial dan pembina Lembaga Kesejahteraan Sosial Anak Yuda Mandiri Somba Opu. Adapun jenis penelitian adalah deskriptif kualitatif, perolehan data dari informan melalui wawancara mendalam maupun observasi, untuk menganalisis data dengan cara reduksi data, penyajian data dan penarikan kesimpulan. Hasil yang diperoleh tentang kehidupan anak jalanan yaitu situasi pra karantina melalui assessment, tersedianya asrama tempat tinggal, di sekolahkan, pendampingan bimbingan mental dan pembinaan akhlak, pengajian di sore hari secara berkelompok maupun individu.

Challenging Stigma: Identity Talk among Male Sex Workers in a Recovery Program

2018 ◽  
Vol 61 (2) ◽  
pp. 240-256 ◽  
Author(s):  
Sharon S. Oselin
Keyword(s):  
Sex Workers ◽  
Service Provision ◽  
Negative Consequences ◽  
Male Sex Workers ◽  
Staff Members ◽  
Self Worth ◽  
Male Sex ◽  
Recovery Program ◽  
Depth Interviews ◽  
Management Tactics

Research shows that stigma can generate severe and prolonged negative consequences for particular groups. Affected populations often attempt to mitigate stigma and its effects by implementing various management tactics, such as concealment and resistance. Due to its illegality and the taboo surrounding it, people involved in street-based prostitution are especially susceptible to stigmatization. This article extends knowledge on how male sex workers cope with stigma by examining their use of identity talk—the ways in which they craft and avow personal identities that resuscitate self-worth and dignity. Identity talk unfolds within a service-provision organization, A Lift Up, and men’s relationship to this program and their views on prostitution influence their narratives. The findings highlight how identity talk shapes and is also influenced by behavior. The data consist of 21 in-depth interviews (male sex workers and staff members) and participant observations within this setting.

scholarly journals Alumni Perspectives on Career Preparation during a Postdoctoral Training Program: A Qualitative Study

2015 ◽  
Vol 14 (1) ◽  
pp. ar1 ◽  
Author(s):  
Jessica M. Faupel-Badger ◽  
Kimberley Raue ◽  
David E. Nelson ◽  
Sophia Tsakraklides
Keyword(s):  
Training Program ◽  
Career Preparation ◽  
Biomedical Sciences ◽  
Training Environment ◽  
Postdoctoral Training ◽  
Career Trajectories ◽  
Fellowship Programs ◽  
Depth Interviews ◽  
Postdoctoral Fellowship ◽  
Analyze Data

Published evaluations of career preparation of alumni from long-standing postdoctoral fellowship programs in the biomedical sciences are limited and often focus on quantitative analysis of data from extant publicly available sources. Qualitative methods provide the opportunity to gather robust information about specific program elements from structured postdoctoral training programs and the influence of this training on subsequent career paths of alumni. In-depth interviews with a subset of the National Cancer Institute’s Cancer Prevention Fellowship Program (CPFP) alumni (n = 27), representing more than 25 years of the program’s history and multiple career sectors, were conducted to assess alumni reflections on the training environment and career preparation during their time in the CPFP. NVivo software was used to analyze data and identify major themes. Four main themes emerged from these interviews, including: the value of structured training curriculum, mentorship, transdisciplinary environment, and professional identity. Even when reflecting on training that occurred one to two decades earlier, alumni were able to highlight specific components of a structured postdoctoral training program as influencing their research and career trajectories. These results may have relevance for those interested in assessing how postdoctoral training can influence fellows throughout their careers and understanding salient features of structured programs.

Barriers to Including Children with Disabilities in Egyptian Schools

2020 ◽  
pp. 000-000
Author(s):  
Elsayed Elshabrawi A. Hassanein ◽  
Taha Rabie Adawi ◽  
Evelyn S. Johnson
Keyword(s):  
Qualitative Study ◽  
Inclusive Education ◽  
Special Education Teachers ◽  
Children With Disabilities ◽  
Cultural Barriers ◽  
Teachers Perceptions ◽  
Inclusive Settings ◽  
Teachers Beliefs ◽  
Depth Interviews ◽  
Purposive Sample

Abstract This study set out to investigate teachers' perceptions of barriers to including children with disabilities in general schools in Egypt. This descriptive, qualitative study drew on a purposive sample of twelve general and special education teachers within two educational districts in Cairo, Egypt. Through in-depth interviews, teachers were asked about their perceptions of the barriers that hinder the implementation of inclusive education in Egypt. Four categories of barriers were identified: structural-organizational, personal, interpersonal and socio-cultural barriers. The findings showed that these barriers are related and interact to affect teachers' beliefs about the possibility of the implementation of inclusion in Egypt. In addition, the study argues that “barriers to inclusion” is a very complicated issue that includes many interrelated contextual factors that should be addressed to implement inclusion effectively. The results indicate that differential change procedures should be followed if we would like to enhance the learning of children with disabilities in inclusive settings.

At the crossroads: Making the transition to hospice

2004 ◽  
Vol 2 (4) ◽  
pp. 351-360 ◽  
Author(s):  
DENA SCHULMAN-GREEN ◽  
RUTH McCORKLE ◽  
LESLIE CURRY ◽  
EMILY CHERLIN ◽  
R. JOHNSON-HURZELER ◽  
...  
Keyword(s):  
Family Caregivers ◽  
Hospice Care ◽  
Terminal Cancer ◽  
Data Coding ◽  
Impending Death ◽  
Constant Comparative Analysis ◽  
Depth Interviews ◽  
Primary Family ◽  
Purposive Sample ◽  
The Continuum

Objective:Previous studies reveal that many terminally ill patients never receive hospice care. Among those who do receive hospice, many enroll very close to the time of death. Nationally, between 1992 and 1998, the median length of stay at hospice declined 27%, from 26 to 19 days. In our prior study of 206 patients diagnosed with terminal cancer and using hospice, we found that one-third enrolled with hospice within 1 week prior to death. Late hospice enrollment can have deleterious effects on patients and their family members. The aim of the present study was to characterize common experiences of patients and primary family caregivers as they transition to hospice, focusing on caregiver perceptions of factors that might contribute to delays in hospice enrollment.Methods:We conducted in-depth interviews with a purposive sample of 12 caregivers selected from a population of primary family caregivers of patients with terminal cancer who enrolled with hospice in Connecticut between September 2000 and September 2001. Respondents represented different ages, genders, and kinship relationships with patients. Respondents were asked about the patient's care trajectory, how they first learned about hospice, and their experiences as they transitioned to hospice. NUD*IST software was used for qualitative data coding and analysis.Results:Constant comparative analysis identified three themes common to the experience of transitioning to hospice: (1) caregivers' acceptance of the impending death, (2) challenges in negotiating the health care system across the continuum of care, and (3) changing patient–family dynamics.Significance of results:Identification of these themes from the caregivers' perspective generates hypotheses about potential delays in hospice and may ultimately be useful in the design of interventions that are consistent with caregivers' needs.

scholarly journals Assessing Facilitators and Barriers to Referral of Children Under the Age of Five Years at Ndirande Health Centre in Blantyre, Malawi

2021 ◽  
Vol 8 ◽  
pp. 2333794X2110518
Author(s):  
Wezzie Kaunda ◽  
Thokozani Umali ◽  
Marumbo Eve Chirwa ◽  
Alinane Linda Nyondo-Mipando
Keyword(s):  
Quality Care ◽  
Group Discussion ◽  
Health Centre ◽  
Community Support ◽  
Care Workers ◽  
Facilitators And Barriers ◽  
Patient Referrals ◽  
Depth Interviews ◽  
Purposive Sample ◽  
Queen Elizabeth Central Hospital

Patient referrals among health facilities are initiated to maximize receipt of quality care at a proper level within the health system. This study explored the processes, factors that influence, and strategies for referral of children from Ndirande Health Centre to Queen Elizabeth Central Hospital in Blantyre, Malawi. We drew a purposive sample comprising health care workers, mothers, fathers, ambulance drivers, and Health Center Advisory Committee (HCAC) members and held 19 in-depth interviews and 1 focus group discussion in August 2020. The referral process is influenced by the availability of motor and bicycle ambulances that are well equipped with medical equipment, delay in seeking health services, uptake of referral, and community support. Education and communication with the community and parents respectively optimize the process of referral. There is a need to improve the referral system of under-five children by instituting a policy that is functional while addressing the main barriers.

scholarly journals Challenges for Global Learners: A Qualitative Study of the Concerns and Difficulties of International Students

2016 ◽  
Vol 6 (2) ◽  
pp. 501-526
Author(s):  
Chetanath Gautam ◽  
Charles L. Lowery ◽  
Chance Mays ◽  
Dayan Durant
Keyword(s):  
United States ◽  
Data Analysis ◽  
International Students ◽  
Qualitative Study ◽  
Small Town ◽  
The United States ◽  
Initial Survey ◽  
Educational Journeys ◽  
Depth Interviews ◽  
Purposive Sample

The authors in this study seek to inform academia about international students’ experiences and challenges while attending universities in Small Town USA. Despite their eagerness to study in the United States (U.S.), international students are faced with setbacks that many universities fail to recognize or realize. The researchers conducted in-depth interviews with a purposive sample of students using questions based on information from the literature and an initial survey. The themes that emerged from the data analysis were language, jobs/finances, transportation, assimilation, religious interactions, and identity. Findings emphasize the imperative to understand the challenges these students face as they continue their educational journeys in the United States.

scholarly journals Retail Changes and Consumption Practices in the Neighbourhood of Vomero, Naples

2021 ◽  
pp. 25-35
Author(s):  
Libera D'Alessandro ◽  
Annachiara Autiero
Keyword(s):  
Core Area ◽  
Top Down ◽  
Spatial Organisation ◽  
Current Configuration ◽  
Consumption Practices ◽  
Depth Interviews

The article focuses on the Neapolitan neighbourhood of Vomero, whose most recent transformations can be effectively read through the lenses of retail and consumption geography. In greater detail, the evolution of the neighbourhood will be briefly outlined through a long-lasting look on its retail change, from its urbanization to the current configuration of a fabric modified by new consumption practices, in turn generated by the different demands of (old and new) inhabitants and users. The fieldwork research, which took place on a selected core-area and was articulated into various moments – site visits, with the emotions and perceptions they aroused; mapping, to reconstruct the spatial organisation of retail and entertainment activities; in-depth interviews with privileged witnesses; analysis of local commercial policies – will allow to exemplify how the neighbourhood escapes the simplicity of some urban thesis on local-global dialectic. Even in a micro-space which has been the symbol of innovation and separation from the rest of Naples, the commercial core is disputed among various actors. At the scale of the polarizing nodes of the neighbourhood, the retail changes and the consumption practices – although not induced by top-down project or branding policies – highlight new tensions between forms of innovation and of embeddedness.

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