The advancement of big data analytics is paving the way for knowledge creation based on very huge and unstructured data. Currently, information is scattered and growth tremendously, containing many information but difficult to be interpreted. Consequently, traditional approaches are no longer suitable for unstructured data but very rich in information. This situation is different from the role of previous information technology in which information is based on structured data, stored in the local storage, and in more advanced form, information can be retrieved through internet. Meanwhile, in Indonesia data are collected by many institutions with different measurement standard. The nature of the data collection is top-down, carried out by survey which is expensive yet unreliable and stored exclusively by respective institution. SIDeKa (Sistem Informasi Desa dan Kawasan/Village and Regional Information System), which are connected nationally, is proposed as a system of data collection in the village level and prepared by local people. Using SIDeKa, data reliability and readiness can be improved at the local level. The goals of the SIDeKa is not only local people have information in their hand such as poverty level, production, commodity price, the area of cultivated land, and the outbreak of diseases in their village, but also they have information from the neighboring villages or event at the national level. For government, data reliability will improve the policy effectiveness. This paper discusses the implementation and role of SIDeKa for knowledge creation in the village level, especially for the agricultural activities which has been initiated in 2015.Keywords: big data analytics; SIDeKa; unstructured data.
Business value of big data analytics: A systems-theoretic approach and empirical test