scholarly journals Copycat Fast Casual Restaurants: Consumer Response of Dublin Professionals 25 - 39

2018 ◽  
Vol 2 ◽  
Author(s):  
Audrey Brewer

The fast casual market in Ireland is growing at a rate three times that of other restaurant categories. It is especially popular with young professionals aged 25-39, representing more than one third of their food spend. Many Dublin restaurateurs have taken this opportunity to capitalise on the success of existing restaurant brands and open “copycat” eateries within the capital. These restaurants appropriate concepts, menus and trade dress from leader brands outside Ireland, often to commercial success. By using a mixed quantitative and qualitative approach, this research aims to explore Irish consumer perception and patronage of five Dublin copycat restaurants and negotiate the results of this with consumers’ evaluation of authenticity. Two hundred and twenty-seven questionnaire responses were evaluated and phenomenologically assessed through in-depth interviews to try to explain the socioeconomic and cultural factors of these results. Findings indicate a generally positive acceptance towards copycatting in Ireland, while still evaluating the “original” restaurant as better in most categories. In this context, a moderate similarity approach appears to work best when the leader brand is not present. Respondents did not have an overall negative view of copycats, and even fewer reported a desire to stop visiting such restaurants once informed about them. Interviews investigated the regulatory, economic and cultural underpinnings for this, suggesting consumer response is dictated by contextual factors that are unique to the Irish commercial landscape.

2015 ◽  
Vol 22 (1) ◽  
pp. 160-179 ◽  
Author(s):  
Mourad Touzani ◽  
Fahd Jlassi ◽  
Adnan Maalaoui ◽  
Rabi Bel Haj Hassine

Purpose – The purpose of this paper is to explore the motivations and inhibitions linked to the entrepreneurial act in Tunisia, a country belonging to the Middle East and North Africa (MENA) region. The findings of such a study help to better understand why new graduates are reluctant to create their own firms in spite of the political efforts made by the government. Design/methodology/approach – A qualitative approach is adopted. It is based on 38 semi-directive in-depth interviews conducted with new graduates in entrepreneurship, some of them being young entrepreneurs, and others who did not go through the entrepreneurial process. On the basis of the data collected, a thematic content analysis has been carried out. Findings – A set of contextual and cultural factors has been highlighted by the analysis. When the context is characterised by poverty, mafia, corruption, or even by a popular revolution or a war in a neighbouring country, these factors may significantly affect new graduates’ decision to create their own firm. Besides, the entrepreneurial decision may be affected by cultural factors: the bureaucratic system, autocracy, and the existence of entrepreneurial milieus such as social class, region, and geographical regions. Research limitations/implications – The inductive qualitative approach adopted in a research study affects the generalisable character of the results. This study is also geographically limited to the great Tunis area (the capital and its suburbs). Originality/value – This study has been carried out in a context of an emergent country from the MENA region. This special setting leads to the valorisation of an understudied set of contextual and cultural motivations and inhibitors of entrepreneurship.


Author(s):  
Dandy Ashghor Dawudi ◽  
Kamidjan Kamidjan ◽  
Agus Sulton

This research takes the object of Sebening Syahadat by Diva SR, this work is a novel that tells the story of the journey ofa teenager named Sam who is in the process ofsearching for identity. The journey is filled with interesting twits and turns embelissed with a love story that is very suitable if consumed by the younger generation who are learning to find identit. This study aims to reveal the value motives that led Sam’s character in finding his identity, which expected to be a material for reflection for readers, especially young people who are in the process of discovering his identity, the scope of the problem in this study is to reveal the value motives that affect the character’s psyche. Sam is told to have a rascal character.The research method used in this study took a descriptive qualitative approach, data colletion used was a literature study technique with stages of reading, note taking, coding for futher analysis. The analysis technique used is qualitative descriptive analysis technique.The result of the research in this research process indicate that the mental process of Sam’s character influenced by several factors, including: a. Motives in cultural factors (Situasional Factors), b. The motive for love begins with admiration for the attitude of someone who is full of noble values of character, c. The motive of curiosity and fulfillment of his needs for true value.


1970 ◽  
Vol 13 (2) ◽  
Author(s):  
Nanang Susanto

Penelitian ini menguji teori Marx yang mengatakan bahwa dalam proses kapitalisasi, petani lahan kecil akan tergusur oleh petani lahan besar. Penelitian ini menggunakan pendekatan kualitatif dengan metode Participatory Action Research (PAR). Menggunakan teknik observasi partisipasi di lapangan, studi ini melakukan wawancara mendalam terhadap petani. Analisis data yang digunakan bersifat induktif. Penelitian ini menghasilkan kesimpulan, bahwa teori Marx tidak terjadi di malar Aman. Adapun penyebab menurunnya pertanian disebabkan menurunnya unsur hara tanah, mahalnya biaya produksi, alih fungsi lahan dan perubahan cuaca. Sedangkan strategi petani lahan kecil untuk mempertahankan kehidupan yaitu melakukan pola tanam tumpang sari, melakukan pekerjaan tambahan, dan mengatur keuangan.This study examines Marx's theory which says that in the process of capitalization, small land farmers will be displaced by large land farmers. This study uses a qualitative approach with the method of Participatory Action Research (PAR). Using the techniques of participatory observation in the field, the study conducted in-depth interviews on farmers. Analysis of the data used is inductive. This study led to the conclusion that Marx's theory does not happen in Aman malar. The cause of the decline of agriculture due to declining soil nutrients, the high cost of production, land use and climate change. While the strategies of small land farmers to sustain life is to do the planting patterns of intercropping, do extra work, and manage finances.


2019 ◽  
Vol 4 (1) ◽  
pp. 165-174
Author(s):  
Ambara Purusottama ◽  
Teddy Trilaksono ◽  
Ari Ardianto

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises


2015 ◽  
Vol 8 (11) ◽  
pp. 148
Author(s):  
Ishomuddin Ishomuddin

<p class="apa">In general, the objectives of this study were to explain the role played by universities in improving its human resources are office holders, lecturers, and students, explain the program what is being done related to the improvement of human resources, and explains the non-academic program to support the implementation of a program that has been prepared so as to ensure the creation of academic atmosphere and moral. This research is using a qualitative approach. Data collection method is observation, in-depth interviews, and documentation. After determining the selected object, it is then determined subjects and informants who serve as a source of information, other than information derived from observation and documents. The data obtained were analyzed using qualitative descriptive. From these results it can be concluded that in the current era of globalization sensitize the managers of private universities to constantly make changes both in management of students, lecturers, and academic. Of the top ten universities in East Java, which is the object of research has done on average conditionally adjustment and in accordance with their respective capabilities to actualize development programs as outlined in the master plan and development plan strategy as a guide.</p>


2017 ◽  
Vol 16 (3) ◽  
pp. 263-283 ◽  
Author(s):  
Jill Ann Harrison

Research and journalistic accounts on the Rust Belt consistently focus on population decline and its consequences. As a result, we know little about the growing trend of return migration of young professionals and knowledge workers to the region. Why have these individuals chosen to return to a place that they once left? I answer this question using in–depth interviews with young professionals who have moved back to Youngstown, Ohio. Results indicate that return migrants chose to return despite reporting alternative and perhaps more economically rational work opportunities elsewhere. While some reasons can be anticipated from the literature, such as family need, I emphasize how place–specific considerations worked in combination with economic and social factors to pull them back. Findings hold implications for the literatures on place and return migration and for city planners who believe that return migration presents an opportunity for economic growth of legacy cities.


2021 ◽  
Vol 13 (3) ◽  
pp. 1715-1722
Author(s):  
Rahmaini Rahmaini

In the Covid-19 pandemic, distance learning is used as a method of teaching rather than learning methodologies. This research aims to investigate the implementation of distance learning through WhatsApp Group (WAG) at Private Madrasah Ibtidaiyah in Bambel Kutacane, Southeast Aceh. This research uses a qualitative approach and gathered data by conducting in-depth interviews and documentation studies (field studies). The result of the research showed that distance learning carried out by madrasah using WAG is practised in three aspects, namely (1) learning, (2) assignment and (3) assessment. Even so, socialisation and debriefing are still needed for teachers to operate online learning effectively and efficiently, both through training organised by external and internal madrasas as well as the willingness of teachers to learn self-taught.


2021 ◽  
Vol 58 (2) ◽  
pp. 995-1002
Author(s):  
Rido Kurnianto, Nurul Iman, Sigit Dwi Laksana

This study aims to describe Reyog Ponorogo from the historical aspect, the negative stigma that has accompanied its development, and local wisdom that spreads to all its components. This problem is studied using a qualitative approach. Data collection techniques using in-depth interviews with data collection tools is the researcher himself as a key instrument. The data analysis technique used in this research is descriptive analytical with the process of data reduction, data presentation, and conclusion drawing. The findings of this study are as follows; (1) Reyog Obyog is an important and inseparable part of Reyog Ponorogo. In fact, it is very possible that Reyog Obyog is the origin of the Reyog Ponorogo which has developed and is known to the public today; (2) Reyog Obyog performance model which tends to be free, not bound by standards, is performed in the audience and is predominantly filled with entertainment, in its development various negative stigmas have emerged in the community, namely eroticism, drunkenness, and mystical performance rituals; (3) The Reyog Obyog has a great value in the form of a noble life guidance which is strategic enough to be used as a medium for building civilization.


Author(s):  
Kamila Ježovičová ◽  
Jana Turčínková ◽  
Denis Drexler

The paper provides findings about how packaging of healthy foods is perceived by consumers. The primary data were collected by eye-tracking using the SMI RED 250. This investigation analyzed 12 healthy products and it was completed by 50 respondents. This method was supplemented with in-depth interviews with the same respondents who participated in the eye-tracking research. A questionnaire survey (n = 261) was also a part of the research. Based on these two methods, real and declared consumer behavior can be recognized and the differences between these behaviors can be identified. The main interest was to determine which package attributes of healthy foods are the most interesting according to consumers. The research shows that the most attention in terms of information is devoted to nutritional value, food composition and also country of origin. Furthermore, the attention was focused on the most suitable packaging materials for various kinds of products as well as colors used on the packaging of these foods. The results provide valuable information to create an attractive and effective packaging of healthy products.


2021 ◽  
Vol 9 (1) ◽  
pp. 187-206
Author(s):  
Ahmad Barizi ◽  
Siti Rohmah ◽  
Moh. Anas Kholish

This article aims to determine the construction of the thoughts of preachers and preachers about the urgency of preventing corruption through religious forums at the Greater Malang Government mosque. In addition, this study also aims to identify and analyze the role of spiritual forums in the Greater Malang Government mosque in preventing corruption. The approach used in this study is a qualitative approach by making in-depth interviews, observations, and documentation as data collection techniques. The results of this study indicate that the construction of preachers and preachers about the urgency of religious forums as a basis for preventing and fighting corruption in Malang Raya has strong potential as well as cultural capital to inject the awareness of the mustami', most of whom are officials. There are construction variants among the preachers and preachers at the Government Mosque of Malang Raya. The constructions in question include theological buildings, Sufism, jinayah fiqh, eschatological constructions, and qawaidul fiqhiyah. Meanwhile, the role of preventing and fighting corruption at the Baiturrohim Mosque in Malang City Hall through religious forums has been carried out. However, studies on the theme of corruption are not explicitly discussed but are tucked away in various themes of sermons and lectures. Likewise, what happened at the Baiturrahman Grand Mosque, Malang Regency, and An Nuur Mosque, Batu City, several momentums of religious forums that were used as the basis for preventing and fighting corruption were expressed in religious activities such as cults, weekly and monthly recitations, Friday sermons, and commemorations. Islamic holidays. Through religious forums, preachers play a significant role as spiritual generators to bring about social change. This effort is carried out as shock therapy for officials so that they can behave honestly and trustworthy.


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