scholarly journals MARKETING STRATEGIES FOR ORGANIC RESTAURANT IN UBUD TOURIST AREA - BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 393
Author(s):  
Ni Putu Ariesta Budiani ◽  
Ni Luh Suastuti ◽  
Lidjah Magdalena Massenga
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Healthy Lifestyle ◽  
Public Awareness ◽  
Organic Food ◽  
Marketing Strategies ◽  
Market Development ◽  
Market Penetration ◽  
Internal Condition ◽  
The Right

Public awareness of the importance of adopting a healthy lifestyle continues to increase. One indicator can be seen is an increase in the consumption of organic food. Likewise, the high interest of the global community in organic food is expected to impact on the restaurant business in Bali, especially in Ubud Tourist Area. At this time there are some marketing difficulties facing the restaurant business that sells food made from organic.  The purpose of research is exploring the strengths, weaknesses, opportunities, and threats organic restaurant in Ubud Tourist Area - Bali. It is also to investigate the marketing strategy to increase tourists visiting an organic restaurant in Region Ubud - Bali.Methods of data collection using observation, interviews, questionnaires, and documentation, and then analyzed using SWOT analysis. The results of this study are the internal condition of organic restaurants in Ubud Tourist Area is excellent for tourists and managers of restaurants, as well as external environmental conditions in Ubud. Based on a combination of analysis and IE Matrix Matrix position, the right strategy is applied industry Organic restaurant in Ubud Tourist Area is a strategy of market penetration, product development, and market development is limited.

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta

2017 ◽  
Vol 2 (2) ◽  
pp. 81-96
Author(s):  
Putu Merina Rahayu
Keyword(s):  
High School Students ◽  
Data Collection ◽  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Primary Data ◽  
General Strategy ◽  
School Students ◽  
Cultural Conservation ◽  
The Right

Penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta bertujuan untuk mengidentifikasi strategi yang digunakan selama ini pada Sanggar Tari Bali Saraswati. Selain itu juga untuk menganalisis faktor internal dan eksternal serta memformulasikan pengembangan strategi yang dilakukan Sanggar Tari Bali Saraswati di Yogyakarta. Metode penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta dilakukan dalam empat langkah, yaitu menentukan lingkup penelitian yang terdiri dari l okasi penelitian, objek penelitian dan subjek penelitian. Langkah kedua, melakukan teknik pengumpulan data yang terdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data sekunder. Ketiga, menentukan variabel yang dilakukan melalui dua faktor, yaitu faktor internal (kekuatan dan kelemahan) dan faktor ekstenal (peluang dan ancaman). Langkah terakhir yaitu melakukan analisis data dengan metode kualitatif dengan analisis SWOT. Hasil penelitian pertama, berdasarkan matrik IE Sanggar Tari Bali Saraswati berada pada posisi IV yaitu Stability Strategy. Tidak menambahnya program dan kurikulum pembelajaran yang telah diterapkan sanggar namun, diperjelas lagi dari materi pembelajaran, kurikulum yang ada dan standar kelulusan siswa. Kedua, berdasarkan kuadran analisis SWOT Sanggar Tari Bali Saraswati berada pada kua dran IV, yaitu retrenchment strategy, melepaskan diri dari KPB Purantara atau menentukan sekretariat yang tepat untuk dijadikan secretariat sanggar adalah strategi yang tepat dilakukan. Ketiga, berdasarkan analisis matrik SWOT strategi umum yang diperoleh yaitu menyelenggarakan kegiatan lomba tari Bali setiap semester untuk anak-anak tingkat SD, SMP dan SMA se-Yogyakarta. Bekerja sama dengan panitia upacara keagamaan Hindu (pangempon Pura) yang ada di Yogyakarta. Memberikan kesempatan kepada siswa untuk ikut berpartisipasi dalam kegiatan pengabdian (ngayah) dan event yang mengatasnamakan Sanggar Tari Bali Saraswati. Perlu meningkatkan kesadaran dan rasa memiliki dari pengelola Sanggar Tari Bali Saraswati, anggota KPB (Keluarga Putra Bali) Purantara dan Asrama Bali. Research on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio Yogyakarta aims to identify the strategy used at Bali Saraswati Dance Studio. In addition, to analyze the internal and external factors and formulate the development of strategies conducted by Bali Saraswati Dance Studio in Yogyakarta. The research method on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio is done in four steps, those are determining the scope of research consisting of research location, research object and research subject. The second step, perform data collection techniques consisting of two points: primary data collection and secondary data collection. Third, determine the variables made through two factors, namely internal factors (strengths and weaknesses) and extensions (opportunities and threats). The last step is to perform data analysis with qualitative method with SWOT analysis. The results of the first study, based on the matrix IE Bali Saraswati Dance Studio is in the fourth position of Stability Strategy. Not adding to the program and learning curriculum that has been implemented by the studio but made clear from the learning materials, the existing curriculum and the students' graduation standard. Second, based on quadrant of SWOT analysis Bali Saraswati Dance Studio is in quadrant IV, that is retrenchment strategy, breaking away from KPB Purantara or determining the right secretariat to be used as studio secretariat is the right strategy to do. Third, based on SWOT matrix analysis, the general strategy obtained is to hold Balinese dance activity every semester for elementary, junior and senior high school students in Yogyakarta. In cooperation with the committee of Hindu religious ceremonies (Pangempon Pura) in Yogyakarta. Provide opportunities for students to participate in the activities of devotion (ngayah) and the event on behalf of Bali Saraswati Dance Studio. Need to increase awareness and sense of ownership of Bali Saraswati Dance Studio, member of KPB (Family of Putra Bali) Purantara and Bali Dormitory.

scholarly journals Analisis Swot Pengembangan Kawasan Wisata Telaga Ngebel Di Kabupaten Ponorogo

2020 ◽  
Vol 9 (1) ◽  
pp. 8-17
Author(s):  
Muhammad Imron
Keyword(s):  
Economic Growth ◽  
Swot Analysis ◽  
External Factors ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factors ◽  
Street Lighting ◽  
Road Infrastructure ◽  
Growth Increase ◽  
Waste Handling

The development of tourist areas is directed as a mainstay sector to boost economic growth, increase local revenues, empower the economy of the community, expand employment and increase the introduction and marketing of typical tourism areas. Ngebel Lake is a natural lake located in District Ngebel, Ponorogo Regency which has a stunning natural scenery with the condition is still natural, save a million potential to be developed. Development of Ngebel Lake tourism area should be planned thoroughly and use appropriate strategies in order to obtain optimal benefits for the community. The objectives of this research are: 1) to analyze the condition of external factors including opportunities and threats, 2) to analyze the condition of internal factors including strengths and weaknesses, appropriate for the development of tourism area Ngebel Lake using SWOT Analysis. Based on SWOT analysis, Telaga Ngebel tourism area has an external opportunity as well as an enormous internal strength to be developed. Result of internal and external matrix (IE), hence alternative of appropriate strategy to develop tourist area of Telaga Ngebel is SO Strategy (Strenght-Opportunity) that is a strategy chosen by using strength to utilize or seize opportunity. Implementation of the strategy is done through the development of tourism products, market development and market penetration. Important policies need to be taken, such as improving road infrastructure, developing tourism products, promoting promotion, providing souvenir shop area, handicraft and food, providing street lighting, improving hygiene and waste handling and cooperating with various parties including investors. Keywords—: strengths; weaknesses; opportunities; threats; development.

PERANCANGAN PROYEK ARSITEKTUR INTERIOR STB SUPERMARKET DI TARAKAN

AKSEN ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 44-55
Author(s):  
Senny Caroline ◽  
Astrid Kusumowidagdo ◽  
Stephanus Evert Indrawan
Keyword(s):  
Healthy Lifestyle ◽  
Economic Status ◽  
Public Awareness ◽  
Organic Food ◽  
Food Products ◽  
Natural Food ◽  
Circulation Patterns ◽  
Other Substances ◽  
Growing Age ◽  
Management Staff

Public awareness for healthy living, especially in big cities is increasing. Increasing economic status andease of access to information and knowledge about healthy lifestyle make people, especially people withmiddle class economies, begin to pay more attention to health. One of the efforts made to start a healthylife is through organic food products. Organic food products are high-quality natural food ingredientscontaining vitamins, fiber, minerals, and other substances that are useful for consuming and consuming.The awareness of these qualities makes the product more organic in demand. Shopping for food needsa common thing for people to do. The development of lifestyle also affects the community in determiningshopping places. The growing age makes retail businesses change the retail concept to be more modern.The concept of supermarkets is now a demand for changes in the lifestyle of the city. The retail conceptis now focused on large and wide sales area outlets and facilities for convenience and comfort that arecomfortable and have an impact on sales. Seeing this developing a supermarket with organic products andpaying attention to the opportunity to develop a supermarket business. The interior architectural designconcept of the STB Supermarket is designed to provide a fresh impression to organic support, which is acombination of centralized and grid circulation patterns, and circulation separation. Supermarket visitors,employees, and management staff can be more effective. Keywords: Healthy Product, Lifestyle, Organic, Retail, Supermarket

scholarly journals STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI

Jurnal IPTA ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 70
Author(s):  
Paradita Putri Amelia ◽  
Ni Made Oka Karini ◽  
Ni Gusti Ayu Susrami Dewi
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Literature Study ◽  
Purposive Sampling ◽  
Quality Product ◽  
Marketing Activities ◽  
Qualitative Descriptive

This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals.

scholarly journals Analisa Strategi Promosi Dinas Pariwisata dan Kebudayaan dalam Meningkatkan Jumlah Kunjungan Wisatawan di Kabupaten Kerinci

2018 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Edia Satria
Keyword(s):  
Data Analysis ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Promotion Strategy ◽  
Use Of Technology ◽  
Source Data ◽  
Promotion Strategies ◽  
The Moment ◽  
The Right

This research was conducted to find out and prove empirically promotion strategies of cultural tourism and in increasing the number of tourists visit Kerinci Regency. Source data obtained from the Department of tourism and culture District Kerinci. Data analysis tools by using SWOT analysis. The research results obtained that (1) the cultural and Tourism Office of District 1 quadrant is at Kerinci (positive, positive) which means the primacy of kompotitif or aggressive strategies of Cultural tourism and the Regency of Kerinci has the power as well as opportunities to continue to improve and enlarge the number of promotional visits to the Regency of Kerinci; and (2) the right marketing strategies applied to Kerinci District Tourism Office for the moment is a strategy SO (strength, Opportunities). This strategy is underway to harness the power for the menagkap opportunities that are owned. As for the strategies that can be applied include (a) the Kerinci Regency Tourism Office must keep working to develop tourism in Kerinci Regency; (b) Tourism District's tourism should control Keerinci well; (c) the coordination of Tourism with Government Kabuapeten Kerinci must continue to be improved; (d) the Services provided should be constantly improved; and (e) to add visits to the County of Kerinci, tourism and Culture must make use of technology and facilities available, doing promotions, and socialization as many to the community to reach. Keywords: Promotion Strategy

scholarly journals Analysis of HPE Hyperconverged Information Technology Marketing Strategy at Proteksindo Data Supplier Company

2021 ◽  
Vol 1 (9) ◽  
pp. 892-897
Author(s):  
Sarwo Edi Rizal
Keyword(s):  
Information Technology ◽  
Data Center ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Product Price ◽  
Hewlett Packard ◽  
Strategic Location ◽  
Place Promotion ◽  
The Right ◽  
Technology Marketing

Hewlett Packard Enterprice (HPE) Hyperconverged is an Information Technology (IT) framework that combines storage, computing and networking into a single system in an effort to reduce data center complexity and increase scalability. HPE Hyperconverged improve business and the productivity of IT staff and increase the speed of services delivered to customer. The marketing strategies that will be researched to see of the marketing mix, consisting of product, price, place, promotion, people and processes, the analysis using the Strengh Weaknesses Opportunities Threat (SWOT) analysis to determine the right strategy. The method study was descriptive qualitative research. The subjects in this study were the manager marketing, 2 marketing staffs and 3 sales . The instrument used a form of interview guidelines and the type of recorder. Data analysis used SWOT analysis. Results in this reasearch that (1) Products: Products used in cooperation with Hewlett Packard Enterprise (HPE) that one of biggest IT company in the world (2) Price; price is still relatively expensive. (3) Place; Data Proteksindo in Central Jakarta strategically located. (4) Promotion: Promotion is not maximized. (5) People; trained IT staff, good, loyal. (6) Process: The process of installation of HPE hyperconverged should be accepted to the criteria that will be used in Data Center. Data Proteksindo is in strategic location, the promotion should be more leverage, based on SWOT analysis the most appropriate strategy is an aggressive strategy in order to growth stage.

scholarly journals Strategi Keunggulan Bersaing PT. Semen Tonasa dengan SWOT dan QSPM

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
P. Sitorus Benget ◽  
Nursyamsi Idayanti ◽  
Sumardi Sumardi
Keyword(s):  
Competitive Advantage ◽  
Production Process ◽  
Cost Efficiency ◽  
Swot Analysis ◽  
External Factor ◽  
Market Penetration ◽  
Internal Factor ◽  
Descriptive Research ◽  
Factor Evaluation ◽  
The Right

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.

scholarly journals Micro Financial Sharia Non-bank Strategic Analysis: a Study at BMT Beringharjo, Yogyakarta

2021 ◽  
Vol 4 (2) ◽  
pp. 1677-1686
Author(s):  
Marissa Grace Haque ◽  
Nurjaya Nurjaya ◽  
Azhar Affandi ◽  
Heri Erlangga ◽  
Denok Sunarsi
Keyword(s):  
Human Development ◽  
Swot Analysis ◽  
External Factors ◽  
Growth Strategy ◽  
Innovation Strategy ◽  
Market Development ◽  
Strategic Analysis ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy

Prior to the 1998 economic downfall, and in ten years after in 2008, BMT (Baitul Maal wa Tamwil) proofed the endurance to remain stable. From those external factors, strived the company very hard hard to sustain its business, as well as to formulate a better strategy to its competitive advantage. The research begins with the internal and external analysis, using a SWOT Analysis. The results shows its business strength and its market penetration, lies in its company’s human development. Through the IE Matrix, founds BMT Beringharjo competitive position in Quadrant or cell IV Matrix IE, with growth strategy through horizontal integration concentration. Based on its position of: (1) competition; (2) strength; (3) weakness; (4) opportunity; (5) threats. Enriched with strategy of: (1) market penetration; (2) market development; as well as (3) horizontal integration strategy to the creative innovation strategy is inevitable to remain exist and gain more success.

scholarly journals MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR

2019 ◽  
Vol 7 (1) ◽  
pp. 67-78
Author(s):  
Vivi Nila Sari ◽  
Marta Widian Sari ◽  
Yosi Yulia ◽  
Ratma Helmi Wati
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Analysis Data ◽  
Marketing Strategies ◽  
Market Development ◽  
Sales Volume ◽  
Analysis Method ◽  
Good Service ◽  
Independent Variable ◽  
Collection Methods

This study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording. Keywords : Marketing Strategy and Sales Volume.

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