scholarly journals BUILDING PARTNERSHIP ACROSS RURAL TOURISM DESTINATION FOR SUSTAINABILITY: A CASE STUDY IN SPECIAL REGION OF YOGYAKARTA, SOME CHALLENGES AND OPPORTUNITIES

2017 ◽  
Vol 2 (1) ◽  
pp. 87
Author(s):  
Aris Chandra Pradikta
Keyword(s):  
Rural Areas ◽  
Policy Development ◽  
Organizational Capacity ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Regional Survey ◽  
Evolutionary Pattern ◽  
Challenges And Opportunities ◽  
Tourism Destinations ◽  
Special Region

Tourism destination in rural areas often face difficulties to sustain its competitiveness dimension. Economic-geography approach extent the discussion of tourism development that integrate spatial and economic as a result of evolutionary pattern on tourism activities in rural areas. However, within proliferation background of rural tourism destinations such as Special Region of Yogyakarta, 112 rural tourism destinations in a region, are considered as highly competitive and threaten of the future rural tourism destinations sustainability. Therefore, moving beyond focus within a single destination is necessary in order to gain new perspective and reconstruct the regional policy development. This paper tries to reveal some challenges and opportunities in building partnerships across rural tourism destinations. Data in this paper is complemented by graduate thesis research and regional survey of rural tourism social mapping in Special Region of Yogyakarta that authors involved in. Research findings indicated that variables such as homogeneity of attractions, similarity of market sharing, and organizational capacity building are among major needed to address. In addition, top-down planning of local government is expected as a breakthrough of current conditions.

scholarly journals Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 92
Author(s):  
Andra Poruțiu ◽  
Olivia Paula Tirpe ◽  
Camelia Oroian ◽  
Valentin C. Mihai ◽  
Gabriela O. Chiciudean ◽  
...  
Keyword(s):  
Rural Areas ◽  
Statistical Tests ◽  
Marketing Strategies ◽  
Rural Tourism ◽  
Future Research ◽  
Tourism Demand ◽  
Tourism Destination ◽  
Tourist Behavior ◽  
Adventure Tourism ◽  
Tourism Destinations

Consumer behavior plays an important role in establishing the marketing strategies of a tourism destination. Analysis of traveling motivation offers valuable information regarding the characteristics and trends of tourism demand. In this context, the aim of this paper is to determine tourists’ preferences regarding rural tourism destinations. To achieve the purpose of the paper, a survey was conducted among tourists from rural areas of Cluj County. The data were analyzed using descriptive statistics and statistical tests were applied to determine if there were any significant differences among different groups. The results revealed that the respondents prefer to travel in small groups, especially during summer. They are concerned about the security and safety of the destination, and the price also plays an important role in choosing a tourism destination. Cultural attractions and adventure tourism possibilities are more appreciated by younger respondents. Future research should focus on post-pandemic tourist behavior and new tourist products should be developed to fulfill tourists’ expectations.

RURAL TOURISM IN INDIA CHALLENGES AND OPPORTUNITIES

2018 ◽  
Vol 6 (26) ◽  
Author(s):  
Pankaj Sharma ◽  
Ravi Parkash
Keyword(s):  
Private Sector ◽  
Rural Areas ◽  
Economic Condition ◽  
Rural Tourism ◽  
Rural Location ◽  
Different Types ◽  
Challenges And Opportunities ◽  
Political Background ◽  
The Government

The paper analyze the role of rural tourism for the development of rural areas, The study analyzed how the different types of tourist product diversifications influence the development possibilities of studied rural areas in India. The government should sponsor private Sector to promote tourism in rural areas. For upgrading the rural tourism government requires to understand the rural location, demography, socio-culture, financial and political background of that area. How we can involve the rural citizens to improve their socio-economic condition. The objective of this paper is to present an update on rural tourism expansion and development in India. Rural tourism is rising in terms of number of visitors and the government of India should focus on it as an engine of growth

scholarly journals Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism?

2021 ◽  
Vol 16 (1) ◽  
pp. 69-85
Author(s):  
Kristian Suhartadi Widi Nugraha ◽  
Ika Barokah Suryaningsih ◽  
Ira Dwi Cahyanti
Keyword(s):  
Word Of Mouth ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Tourism Experience ◽  
Tourism Destinations ◽  
Satisfaction Theory

Abstract The development of tourism industry includes the development of rural tourism based on Edu-Tourism. The biggest challenge of this industry is the lack of interest of the tourists to return to the rural tourism or Edu-Tourism destinations. The objectives of the study are to see the influence of destination quality, experience involvement, and memorable tourism experience towards clients’ satisfaction and to establish word of mouth of the rural tourism. Questionnaire were distributed to 200 respondents as the sample of the study. The result of the study showed that destination quality significantly affected tourists’ satisfaction and word of mouth; whereas experience involvement affected memorable tourism experience and tourists’ satisfaction. Furthermore, memorable tourism experience has significant impact on tourists’ satisfaction and word of mouth; and the tourists’ satisfaction significantly influenced word of mouth. The research is unfortunately limited the concept of satisfaction theory, memorable tourism experience and word of mouth theory to the rural tourism destination only rather than other tourism destinations.

Stakeholder collaboration: A means to the success of rural tourism destinations? A critical evaluation of the existence of stakeholder collaboration within the Mournes, Northern Ireland

2016 ◽  
Vol 17 (3) ◽  
pp. 286-297 ◽  
Author(s):  
Emma J McComb ◽  
Stephen Boyd ◽  
Karla Boluk
Keyword(s):  
Northern Ireland ◽  
Rural Areas ◽  
Continuous Process ◽  
Critical Evaluation ◽  
Rural Tourism ◽  
Stakeholder Group ◽  
Stakeholder Collaboration ◽  
Growing Body ◽  
Specific Factors ◽  
Tourism Destinations

Tourism has long been pursued by governments as a means of development in rural areas. Negatively, rural areas have certain characteristics that inhibit their ability to achieve the full benefits of tourism. Consequently, many rural tourism destinations to date have found that the benefits to be gained are over-stated. Stakeholder collaboration has been deemed critical for the success of sustainable tourism. In fact, in the context of rural tourism destinations stakeholder collaboration can be particularly advantageous in addressing specific factors relevant to rural tourism destinations that may inhibit the success of the destination. However, successful attempts to implement stakeholder collaboration have been limited. A growing body of literature reveals that successful stakeholder collaboration relies on numerous elements, which have to be incorporated for the success of the process. The paper reveals how simply attempting to implement stakeholder collaboration is not enough for its success, instead various components need to be incorporated throughout the continuous process, in particular attention is paid to establishing trust across the various stakeholder group.

scholarly journals Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination

2020 ◽  
Vol 12 (17) ◽  
pp. 6787
Author(s):  
Chee Hua Chin ◽  
May Chiun Lo ◽  
Zaidi bin Razak ◽  
Pooria Pasbakhsh ◽  
Abang Azlan Mohamad
Keyword(s):  
Service Quality ◽  
Latent Variable ◽  
Structural Equation ◽  
Rural Tourism ◽  
Destination Image ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Relationship

This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destinations (semirural and rural) and is incorporated into the framework to assess its moderating effect on the relationships among the predictors and destination marketing efforts. Two hundred and ninety-three usable responses were collected using a questionnaire survey. Partial least squares structural equation modelling was utilized to perform latent variable and multi-group analyses (MGA). The findings revealed that destination appeal was found to be the biggest concern among tourists visiting semirural and rural tourism destinations in Sarawak. For intangible components, both service quality and destination image were found to be significantly related to destination marketing efforts at a semirural tourism destination. Interestingly, for MGA results, it was worthwhile to learn that the relationship between service quality and destination marketing efforts happened to have a stronger impact on semirural than rural tourism destination. Hence, the proposed framework and research findings from this case study have provided significant insights that help various tourism stakeholders to better strategize and position semirural and rural tourism, particularly in the scenario of Sarawak, Malaysia. Future studies can examine this framework and test at other tourism destinations in Malaysia or in some other countries.

scholarly journals Green tourism as innovative direction of households’ activities in rural areas

2021 ◽  
Vol 234 ◽  
pp. 00005
Author(s):  
Viktoriia Shcherbachenko ◽  
Liudmyla Zakharkinа ◽  
Oleksii Zakharkin ◽  
Ihor Basantsov
Keyword(s):  
Rural Area ◽  
Rural Areas ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Natural Heritage ◽  
The World ◽  
Challenges And Opportunities ◽  
Green Tourism ◽  
The Creation

The article deals with the challenges and opportunities of the world tourism industry. We consider green (rural) tourism as an innovative direction of households’ activities in rural areas. Furthermore, the development of rural tourism can be a factor of the creation of a positive rural area image and it may attract more investment. Rural areas have a rich cultural and natural heritage worldwide. Thus, its diversity may become a huge asset for those who want to develop in rural tourism. We have analyzed the tourist potential of the Sumy region and defined directions for its development. The touristic map was created. Received results can be used to develop municipal and governmental programs that related to touristic services` infrastructure in rural areas.

scholarly journals Study on the marketing of rural tourism destination based on the internet perspective

2022 ◽  
Vol 355 ◽  
pp. 02066
Author(s):  
Congxi Cheng ◽  
Yangyang Zhang ◽  
Sha Luo ◽  
Wenjing Yang ◽  
Yulu Guo ◽  
...  
Keyword(s):  
Rapid Development ◽  
Rural Tourism ◽  
Internet Technology ◽  
The Internet ◽  
Destination Marketing ◽  
Information Communication ◽  
Tourism Destination ◽  
Marketing Mode ◽  
New Ideas ◽  
Tourism Destinations

With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination. The rapid development of Internet technology has provided new ideas for rural tourism destination marketing. Based on the analysis of the questionnaire results of rural tourists, this paper has proposed the optimization suggestions of rural tourism destination marketing from the Internet perspective. That is, building the information communication channel between rural tourism destinations and tourists based on the Internet, designing tourism products of the rural tourism destination on the basis of tourist characteristics of tourists and realizing the marketing optimization of rural tourism destinations with the help of Internet technology.

Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia

2016 ◽  
Vol 23 (2) ◽  
pp. 475-482 ◽  
Author(s):  
Radovan Pejanović ◽  
Dunja Demirović ◽  
Danica Glavaš-Trbić ◽  
Goran Maksimović ◽  
Mirela Tomaš-Simin
Keyword(s):  
Rural Areas ◽  
Rural Tourism ◽  
Advantages And Disadvantages ◽  
Diamond Model ◽  
Danube Region ◽  
Tourism Destinations ◽  
The Republic

The aim of this article is to identify the active tourism clusters in the Republic of Serbia, their structure, the degree of activity of cluster members, and the area of their operation. Therefore, based on a survey of the attitudes of tourism cluster members in the Danube region, their contribution in increasing the competitiveness of the rural tourism destinations was analyzed. Porter’s competitiveness model (“diamond model”) was used to determine the advantages and disadvantages of the rural areas of the Danube region as potential tourism destinations.

A phenomenological study of the learning experience of children in rural tourism destinations

2021 ◽  
pp. 146879762098578
Author(s):  
Hamdollah Sojasi Qeidari ◽  
Hamid Shayan ◽  
Zahra Solimani ◽  
Davood Ghorooneh
Keyword(s):  
Informal Learning ◽  
Rural Areas ◽  
Phenomenological Study ◽  
Learning Experience ◽  
Phenomenological Approach ◽  
Rural Tourism ◽  
Raising Children ◽  
Travel And Tourism ◽  
Rural Environments ◽  
Tourism Destinations

Increasing the level of awareness and knowledge of children is one of the families’ main goals and concerns. Informal learning through communication, experience, and objective observation during tourism can be one of the appropriate methods in this field. Particularly tourism in rural environments is a new, tangible, empirical, and observational experience. In this study, using a phenomenological approach, the learning experiences of 22 children in rural tourism destinations in the vicinity of the metropolis of Mashhad, Iran were interpreted through interviews and paintings. The descriptive phenomenological approach is a good qualitative method for studying children’s tourism experiences. Also, analysis of paintings and interviews conducted with children studied in rural tourism destinations showed that the experience of tourism outside the city, viewing life and activity in villages, observing other tourists, and playing in nature, led to the formation and increase of children’s learning. It is about taking responsibility, self-confidence, socialization, respect nature, tolerance, and patience, fostering creativity, and self-protection. The findings show that travel and tourism have a significant impact on increasing children’s environmental and social learning and can be an appropriate guide for parents of children and schools related to raising children in the use of tourism in rural areas as a way of environmental, experimental and observational learning. Thus, informal learning through tourism is a good way to develop children’s awareness and various skills such as familiarity with rural lifestyles, occupations and animals and plants, touching objects, the true size of phenomena, understanding environmental realities, communicating with others.

Service Provision Challenges and Opportunities in Rural Areas

2008 ◽  
Author(s):  
Sarah L. Hastings ◽  
Tracy J. Cohn ◽  
E. Janie Pinterits
Keyword(s):  
Rural Areas ◽  
Service Provision ◽  
Challenges And Opportunities
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