On social change, agency, and public interest: what can science communication learn from public relations?
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This essay explores the relationship of science communication and public relations and contends that science communication has something to learn from public relations research. I provide an alternate history of public relations, drawn from the history of social movements (activism). I outline two areas from public relations theory: first, notions of human agency and equity in communication and, second, public interest in public communication. In doing so, I highlight how research from critical public relations could contribute to science communication efforts to enable participation with science and technology from wider, more diverse publics.
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2019 ◽
pp. 44-53
2019 ◽
pp. 797-819
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2008 ◽
Vol 39
(2)
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pp. 239-254
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