Sports Branding | ScienceGate

US stadium deal shows importance of sports branding

Emerald Expert Briefings ◽

10.1108/oxan-ga265822 ◽

2021 ◽

Keyword(s):

Los Angeles ◽

Naming Rights ◽

Sports Branding

Crypto.com this month paid USD700mn in a 20-year deal for the naming rights to the main basketball arena in Los Angeles

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Globalisation and sports branding: the case of Manchester United

International Journal of Sports Marketing and Sponsorship ◽

10.1108/ijsms-07-03-2006-b008 ◽

2006 ◽

Vol 7 (3) ◽

pp. 61-78 ◽

Cited By ~ 29

Author(s):

John S. Hill ◽

John Vincent

Keyword(s):

Sports Branding

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Challenges of Sports Branding

Sport Mont ◽

10.26773/smj.190213 ◽

2019 ◽

Vol 17 (1) ◽

pp. 75-78

Author(s):

Marija Jankovic ◽

◽

Andjela Jaksic-Stojanovic ◽

Keyword(s):

Sports Branding

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Local Sports Branding Project- Like Local Cuisine Culture-

Journal of Japan Society of Sports Industry ◽

10.5997/sposun.28.1_101 ◽

2018 ◽

Vol 28 (1) ◽

pp. 1_101-1_104

Author(s):

Manami SUGIURA

Keyword(s):

Sports Branding

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Brand associations in the fitness segment of the sports industry in the United States: extending spectator sports branding conceptualisations and dimensions to participatory sports

International Journal of Sports Marketing and Sponsorship ◽

10.1108/ijsms-14-01-2012-b004 ◽

2012 ◽

Vol 14 (1) ◽

pp. 29-45 ◽

Cited By ~ 1

Author(s):

Antonio S Williams ◽

Paul M Pedersen ◽

Patrick Walsh

Keyword(s):

United States ◽

The United States ◽

Brand Associations ◽

Spectator Sports ◽

Sports Industry ◽

Sports Branding

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Capitalising on CSR-based partnerships in sports branding and sports sponsorship

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2014.069105 ◽

2014 ◽

Vol 15 (1/2) ◽

pp. 75

Author(s):

Kenneth Cortsen

Keyword(s):

Sports Sponsorship ◽

Sports Branding

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