TERRITORIAL IDENTITY AND LOCATION BRANDING IN THE CONTEXT OF GRAPHIC DESIGN

Author(s):  
M.M. Maslov ◽  
DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics


Author(s):  
Надія Подоляка

The purpose of the article is to investigate the peculiarities of the national Ukrainian culture in the artistic design of the editions of the Kharkov cooperative publishing house «Rukh». Research methods: Empirical-theoretical methods of analysis, synthesis, deduction are used. From the theoretical methods, a description and interpretation is applied. The use of these methods made it possible to prove that the publications of the Kharkov cooperative publishing house «Rukh» are a highly cultured artistic product, shrouded in the aura of the traditions of Ukrainian culture. It is proved that in the 20-ies. XX century. around the «Rukh» united a circle of like-minded writers, critics, editors, illustrators. Book covers were made by M. Samokish, S. Borovoy, V. Krichevsky. It is established that in the graphic design of the editions the editors used font ensembles, decorative elements and other visual materials created by the most prominent representatives of the artistic circles, in which the Ukrainian tradition is traced. In the design of covers used a variety of frames, ornaments of vegetable origin, stylized with letters. At the same time, minimalism of forms, compositions in a black and white version was quite common. Attention is focused on the works of the famous graphs of the era of the Ukrainian revival, created by the order of the Kharkiv cooperative publishing house «Rukh». The features of the national Ukrainian culture in the artistic design of publications are analyzed. Illustrations, graphic elements, style of execution and technique of the Ukrainian artists cooperating with the publishing house are characterized. The study significantly expands the view on publishing at the stage of the formation of Soviet power. The results can be used to write textbooks and teaching aids on cultural studies, the history of publishing and the history of Ukraine.


Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 


2019 ◽  
Vol 5 (2) ◽  
pp. 100-109
Author(s):  
Maria Sarmento ◽  
Marlene Amorim ◽  
Marta Ferreira Dias ◽  
Mara Madaleno

Background: Innovation can result from progressive or significant changes to existing products leading to improvements in performance and user value. This is the type of innovation that is more easily perceived by the consumer, as it results in the creation of new products or the improvement of existing ones. Innovation in the Crafts Sector is a relevant topic to address market changes, and meet evolving consumer preferences. In this vein, artisans need to meet the calls for regularly investing in the design of new products and processes, with the purpose of achieving the sustainability of their business. Methods: This article addresses the existing calls for contextualizing the crafts sector and for fostering product innovation in this area, by investigating the barriers and problems faced by artisans, as well as by exploring existing experiences in overcoming them. The article builds on data collected in five European countries, under the scope of the Erasmus+ Project Craftsmanship+ “Fostering a New and Competitive Approach to Crafts and Semi Industrial high added-value sectors”1. Results and Conclusion: The aim is to analyze the importance of the crafts sector in a European context. This article contributes in a timely manner to the understanding of the crafts sector by paying attention to the obstacles that artisans face in order to ensure the sustainability of their business by introducing product innovation into their organization and/or market. This study offers a collection of innovation experiences in realities that are very significant for territorial identity, and thus aims to provide an incentive for further research.


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