Island tourism: Participation behavior of tourists

2020 ◽  
Vol 48 (5) ◽  
pp. 1-11
Author(s):  
Hsiao-Ming Chang ◽  
Ching-Hui Lin
Keyword(s):  
Service Quality ◽  
Information Sources ◽  
Perceived Value ◽  
Behavioral Model ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Destination Image ◽  
Travel Information ◽  
Quality Perceptions ◽  
Intention To Revisit

There is a lack of empirical research on tourists' participation behavior in island tourism. Therefore, we developed a behavioral model of this type of participation, including the variables of travel information sources, destination image, service quality, satisfaction, and perceived value. We adopted convenience sampling to survey 430 tourists who had participated in marine recreational activities while visiting Jibei Island in Penghu, Taiwan. The results of partial least squares analysis show that travel information sources affected the island's image and the service quality perceptions of tourists; and the island's image, service quality, satisfaction, and perceived value had a positive influence on tourists' behavioral intention to revisit the island and recommend it as a travel destination to family and friends. Our findings provide a reference for island tourism operators to formulate marketing strategies.

scholarly journals Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ghazanfar Ali Abbasi ◽  
Janani Kumaravelu ◽  
Yen-Nee Goh ◽  
Karpal Singh Dara Singh
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Theory Of Planned Behaviour ◽  
Perceived Value ◽  
Destination Image ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Service Quality ◽  
Revisit Intention

Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value. Design/methodology/approach This study adopted a cross-sectional approach to collect data. The data were collected by conducting a field survey questionnaire on 330 respondents and were analysed using partial least squares version 3.2.9. Findings The results show that perceived behavioural control, perceived value, destination image and satisfaction significantly affect visitors’ revisit intention. The influence of perceived value, perceived service quality and destination image on satisfaction is also confirmed. On the other hand, satisfaction is found to be a significant mediator between perceived service quality, destination image and perceived value. Originality/value The extended TPB model that includes perceived service quality, perceived value, perceived risk and satisfaction provided a model with a theoretical basis to explain tourist revisit intentions to a tourist destination.

Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tat-Huei Cham ◽  
Jun-Hwa Cheah ◽  
Hiram Ting ◽  
Mumtaz Ali Memon
Keyword(s):  
Service Quality ◽  
Perceived Value ◽  
Behavioural Intention ◽  
Destination Image ◽  
Related Factors ◽  
Content Type ◽  
Perceived Service Quality ◽  
The Impact ◽  
The Relationship

PurposeDespite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine the impact of country-related factors on the destination image among golf tourists as well as the interrelationships between perceived service quality, perceived value, satisfaction and behavioural intention in this context in the Malaysian context. Excitement was also examined as a moderator of the relationship between satisfaction and behavioural intention.Design/methodology/approachData was collected from 360 golf tourists using a self-administered questionnaire at the two largest airports (KLIA and KLIA2) in Malaysia. Data analysis was performed using the partial least squares structural equation modelling (PLS-SEM) technique.FindingsThe findings present the significance of country-related factors (i.e. accessibility, safety and security and golf course setting) in determining the image of Malaysia as a golf tourism destination. Destination image, in turn, is found to influence golf tourists' perceived service quality, perceived value and satisfaction; with both perceived service quality and perceived value acting as mediators between destination image and satisfaction. Moreover, the moderation assessment confirms that the level of excitement about golfing in Malaysia strengthens the relationship between their satisfaction and behavioural intention.Originality/valueThis study is one of the few that focuses on the consequential importance of destination image within the golf tourism setting. It highlights the mediating role of perceived service quality and perceived value as well as the moderating role of excitement in understanding the effect of destination image on satisfaction and behavioural intention of golf tourists.

scholarly journals IMAGE DAERAH TUJUAN WISATA: SUATU TINJAUAN DARI PERSPEKTIF WISATAWAN NUSANTARA

2018 ◽  
Vol 15 (4) ◽  
pp. 501-522
Author(s):  
Martaleni Martaleni
Keyword(s):  
Service Quality ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Government Agencies ◽  
Tourist Destination ◽  
Tourist Satisfaction ◽  
Quality Value ◽  
The Right

Companies increasingly turn to the marketing based on the consumers’ image and emotions in order to win mind share and heart share. The management of a tourist destination image is an important factor in achieving success in business tourism. This study aimed to examine the effect of  service quality value towards the image, either directly or indirectly through tourist satisfaction as a moderating variable. Data obtained from the domestic tourists who visited tourist destination in Great Malang were analyzed by the method of Partial Least Square (PLS). The findings of this study explains that there are direct and indirect positive influence between the service quality value and the measurement of tourist object attraction, supporting means, empathy and feeling towards tourists’ image. Likewise there is a positive influence between satisfaction and tourist image.This study can help marketers (government agencies, private sectors in Great Malang), to better understand the contribution of the image of an increasing number of tourists. Thus marketers will be more careful in designing the right marketing strategy to make tourists  more loyal.

scholarly journals INTERNATIONAL TOURIST’S PERCEPTION OF THE DESTINATION IMAGE: A STUDY APPLIED TO LUANDA, ANGOLA

2021 ◽  
Vol 35 (2) ◽  
pp. 411-418
Author(s):  
Telma VAN-DUNEM ◽  
◽  
Arnaldo COELHO ◽  
Cristela BAIRRADA ◽  
◽  
...  
Keyword(s):  
Structural Equation ◽  
Positive Emotions ◽  
Negative Emotions ◽  
Positive Influence ◽  
Place Identity ◽  
Destination Image ◽  
Optimal Distinctiveness ◽  
The Impact ◽  
Intention To Revisit ◽  
Positive And Negative Emotions

This investigation aims to study the perception of “foreign” tourists regarding the destination image of Luanda, thus evaluating the impact of place identity, optimal distinctiveness and authenticity on positive and negative emotions and how these emotions can influence satisfaction, affective attachment and the intention to revisit. For the analysis of statistical data, the Structural Equation Model was used. Results were based on a sample of 252 tourists. This research showed that place identity influences positive and negative emotions, while optimal distinctiveness and authenticity only impact the positive emotions of the tourist. It was further evidenced that positive and negative emotions have a positive influence on satisfaction, but only positive emotions have an impact on affective attachment and intention to revisit. This investigation shows how positive and negative emotions may link the tourists’ perceptions when visiting Luanda to the relationship they want to maintain with the city and to their willingness to return.

Electronic Word of Mouth Effects on Middle East Destination Overall Image and Behavioral Intention

2022 ◽  
pp. 134-151
Author(s):  
Ashraf Mohammad Alfandi ◽  
Valeri Marco
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Positive Influence ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Destination Image ◽  
Equation Modeling ◽  
The Relationship ◽  
Intention To Revisit

This study investigated the relationship among e-WOM, overall destination image, and European tourist behavioral intention to revisit and recommend Jordan as a tourism destination. The study examined the mediating effect of destination overall image on the relationship between e-WOM and tourist behavioral intention. A total of 339 questionnaires were collected from European tourists who visited Jordan in 2018 through a self-administered questionnaire. Structural equation modeling (SEM) was used. The result of SEM identified that e-WOM has a positive influence on the overall destination image and on the tourist behavioral intention. The overall image positively influenced the tourist behavioral intention. Overall destination image partially mediates between e-WOM and behavioral intention, and thereby, the positive impact of e-WOM on behavioral intention could be aggravated through the mediating effect of destination overall image. The findings have implications on the tourism industry, especially for key players in the Jordanian tourism board and travel companies.

scholarly journals Determinants of International Tourists’ Destination Loyalty: Empirical Evidence from Serengeti National Park in Tanzania

2021 ◽  
pp. 821-838
Author(s):  
Richard Matolo ◽  
Paul Salia ◽  
Vedasto Ndibalema
Keyword(s):  
Service Quality ◽  
National Park ◽  
Structural Equation ◽  
Perceived Value ◽  
Mediation Effect ◽  
Destination Image ◽  
Serengeti National Park ◽  
High Quality ◽  
Destination Loyalty ◽  
Positive Effects

This study was conducted to assess the determinants of tourists’ loyalty to Serengeti National Park (SENAPA) in Tanzania. The study involved 1,148 respondents who were international tourists visiting the park from March to December 2018. Data were collected using a structured survey questionnaire. Structural Equation Modelling (SEM) technique was used in the analysis. Findings revealed that service quality was a positive predictor of tourists’ loyalty. Accordingly, destination image and perceived value had positive effects on tourists destination loyalty. Also, satisfaction was found to have positive effect on destination loyalty. Furthermore, the findings revealed that satisfaction had a partial mediation effect on the relationship between service quality, destination image and perceived value on the one hand and destination loyalty on the other. It was concluded that provision of high-quality services increased tourists’ loyalty to the park. Similarly, tourists’ satisfaction and realization of value during their trips increased loyalty. The study calls for SENAPA management to strive to maintain high quality of services provided to tourists by introducing service provision charter that would guide the operations of different stakeholders inside the park. Also, the park’s management should make efforts that would enhance perceived value among the tourists by reviewing costs of items charged on tourists like park entry fees in view of making them competitive compared to similar parks found in Africa.

Sign in / Sign up

Export Citation Format

Share Document