Impact of vertical sequence on consumers' choice between hedonic and utilitarian products

2018 ◽  
Vol 46 (3) ◽  
pp. 409-420 ◽  
Author(s):  
Luqiong Tong ◽  
Song Su
Keyword(s):  
Underlying Mechanism ◽  
Self Control ◽  
Product Evaluations ◽  
Display Sequence ◽  
Control Behavior ◽  
The Difference ◽  
Hedonic And Utilitarian Products ◽  
The Impact ◽  
Product Preference

Given that display patterns greatly impact consumers' product evaluations and choices, we investigated how vertical sequence influences consumers' self-control behavior regarding choosing between hedonic and utilitarian products. We first conducted a pretest to examine whether or not vertical display sequence influenced product preference when the products presented belonged to the same category. In Study 1, we then tested the basic effect of vertical sequence on the choice between hedonic and utilitarian products. Finally, we conducted Study 2 to examine the underlying mechanism of the impact of vertical sequencing on the choice between hedonic and utilitarian products. Results showed that when hedonic and utilitarian products were jointly presented and when the hedonic (vs. utilitarian) product was placed at the top (vs. bottom), consumers were more likely to realize the difference in experiential benefits between the hedonic and utilitarian products and, thus, were more likely to choose the hedonic (vs. utilitarian) product.

Promotional phrases as analogical questions: inferential fluency and persuasion

2020 ◽  
Vol 54 (4) ◽  
pp. 713-739
Author(s):  
Hsuan-Hsuan Ku ◽  
Mei-Ju Chen
Keyword(s):  
Positive Impact ◽  
Underlying Mechanism ◽  
Frame Of Reference ◽  
Product Evaluations ◽  
Content Type ◽  
Rhetorical Question ◽  
Consumer Responses ◽  
Rhetorical Questions ◽  
The Impact ◽  
Practical Implications

Purpose As an alternative to straight rhetorical questions, questions using analogies that invite the reader to think about the frame of reference to answer the target have been used in advertising to persuade. This paper aims to investigate consumer responses to the use of analogical questions in ads for incrementally new products and the important variables moderating those responses. Design/methodology/approach Four between-subjects experiments examined how product evaluations in response to analogical questions differ from non-analogical variants as a function of consumers’ persuasion awareness (Studies 1 and 2) and also tested if the effectiveness of an analogical question among potential consumers who are more aware of persuasion attempts might be enhanced only when it is proposed with a strong rather than a weak frame of reference (Study 3), and when the frame of reference and the target share underlying similarities (Study 4). Findings Analogical questions are more persuasive than non-analogical variants for participants who are more aware of persuasion attempts. Inferential fluency mediates the results. Furthermore, the positive impact of analogical questions for participants high in persuasion awareness is diminished when the frame of reference is weak or from a dissimilar domain. The same patterns are not evident for participants who are less aware of persuasion attempts. Research limitations/implications Drawing on the concepts of inferential fluency, this study offers an empirically-based view of how the analogical questions in advertising may bias the responses exhibited by individuals who demonstrate either a high or low level of persuasion awareness. Practical implications The inclusion of an analogy can lower consumers’ tendency to behave in a defensive manner by facilitating inferences about intended claims that are implicitly stated in a rhetorical question and achieve higher levels of persuasion. Originality/value This study contributes to prior study on rhetorical questions within a persuasion communication by adopting inferential fluency as an underlying mechanism for analyzing the impact of analogical questions and individual’s awareness of persuasion.

Vertical skew due to changes in gravitoinertial force: A possible consequence of otolith asymmetry

2006 ◽  
Vol 16 (3) ◽  
pp. 117-125 ◽  
Author(s):  
Faisal Karmali ◽  
Stefano Ramat ◽  
Mark Shelhamer
Keyword(s):  
High Performance ◽  
Space Shuttle ◽  
Statistical Significance ◽  
Parabolic Flight ◽  
Underlying Mechanism ◽  
Otolith Organs ◽  
Gravitational Fields ◽  
Gravitoinertial Force ◽  
The Difference ◽  
The Impact

During the alternating enhanced and reduced "gravity" levels of parabolic flight, subjects noted that a horizontally eccentric point target viewed binocularly in darkness seemed to split into two targets with vertical divergence. The amount of perceived divergence seemed to depend on instantaneous g level. This perceptual observation suggested a vertical misalignment of the eyes (vertical skew), dependent on the magnitude of g level sensed by the otoliths. While performing a different experiment during parabolic flight we recorded binocular eye position and analyzed these data to corroborate the behavioral observations. Records were obtained from seven trials in five subjects, containing eye alignment in both 0 g and 1.8 g. The recordings confirm the presence of vertical skew that changed with g level. "Skew-differential" was quantified for each trial as the difference in vertical skew from 0 g to 1.8 g. Mean skew-differential was 1.37°; the largest was 2.57°. Statistical significance was assessed using the student t-test and the more correct and stringent Generalized Estimating Equations (GEE). The observed skew is equivalent to a mild strabismus, which is known to result in diplopia. The underlying mechanism may be an asymmetry between the otolith organs on either side, which is centrally compensated in 1 g, but is inappropriately compensated in other gravitational fields. If equivalent amounts of vertical skew were to occur during changes in g level during dynamic phases of flight in high-performance aircraft or space shuttle reentry, the impact on visual fixation might be detrimental to piloting performance.

scholarly journals Can water rights trading pilot policy ensure food security in China? Based on the difference-in-differences method

Water Policy ◽  
2021 ◽  
Author(s):  
Lan Fang ◽  
Yong Fu ◽  
Shaojian Chen ◽  
Hui Mao
Keyword(s):  
Food Security ◽  
Water Rights ◽  
Underlying Mechanism ◽  
Water Saving ◽  
Difference In Differences ◽  
Irrigation Technology ◽  
Before And After ◽  
Water Right ◽  
The Difference ◽  
The Impact

Abstract Ensuring food security in China is the primary task in solving the problems of ‘agriculture, countryside, and farmers’. Based on Chinese provincial panel data from 2009 to 2018, this paper evaluates the impact of a water rights trading pilot policy (WRTPP) on food security and examines its underlying mechanism. To overcome the estimation bias existing in previous studies, we use the difference-in-differences method, which can separate time effects from policy treatment effects and is an effective tool to compare the effect before and after policy implementation. We, therefore, use this method to evaluate the net effect of the WRTPP on food security. It is found that the WRTPP can help ensure food security. This effect reaches its maximum in the fourth year after the policy's implementation. It is further found that the WRTPP can improve the adoption of agricultural water-saving irrigation technology to increase the grain yield. Our conclusions complement existing evidence on the factors influencing food security. From the perspective of improving farmers’ water-saving irrigation technology, we confirm that the mechanism of the water right trading pilot policy helps ensure food security.

Evaluation of the impact of public investment programs on social and economic performance of territories

2019 ◽  
pp. 109-123
Author(s):  
I. E. Limonov ◽  
M. V. Nesena
Keyword(s):  
Bayesian Modeling ◽  
Positive Impact ◽  
Public Investment ◽  
Difference In Differences ◽  
The Public ◽  
Export Activity ◽  
Regional Investment ◽  
The Difference ◽  
The Impact ◽  
Development Institution

The purpose of this study is to evaluate the impact of public investment programs on the socio-economic development of territories. As a case, the federal target programs for the development of regions and investment programs of the financial development institution — Vnesheconombank, designed to solve the problems of regional development are considered. The impact of the public interventions were evaluated by the “difference in differences” method using Bayesian modeling. The results of the evaluation suggest the positive impact of federal target programs on the total factor productivity of regions and on innovation; and that regional investment programs of Vnesheconombank are improving the export activity. All of the investments considered are likely to have contributed to the reduction of unemployment, but their implementation has been accompanied by an increase in social inequality.

The Use of Multimedia and its Impact on Bangladeshi EFL Learners at Tertiary Level

2020 ◽  
Vol 4 (2) ◽  
pp. 150
Author(s):  
Farzana Sharmin Pamela Islam
Keyword(s):  
Language Learning ◽  
Academic Writing ◽  
Teaching And Learning ◽  
English Language ◽  
Capital City ◽  
Tertiary Level ◽  
Language Classroom ◽  
The Difference ◽  
The Government ◽  
The Impact

As 21st century is the era of modern technologies with different aspects, it offers us to make the best use of them. After tape recorder and overhead projector (OHP), multimedia has become an important part of language classroom facilities for its unique and effective application in delivering and learning lesson. Although in many parts of Bangladesh, a South Asian developing country, where English enjoys the status of a foreign language, the use of multimedia in teaching and learning is viewed as a matter of luxury. However, nowadays the usefulness and the necessity of it are well recognized by the academics as well as the government. The study aims to focus on the difference between a traditional classroom void of multimedia and multimedia equipped classrooms at university level by explaining how multimedia support the students with enhanced opportunity to interact with diverse texts that give them more in-depth comprehension of the subject. It also focuses on audio-visual advantage of multimedia on the students’ English language learning. The study has followed a qualitative method to get an in-depth understanding of the impact of using multimedia in an English language classroom at tertiary level. For this purpose, the data have been collected from two different sources. Firstly, from students’ written response to  an open ended question as to their comparative experience of learning  lessons with and without multimedia facilities; and secondly, through  observation of English language classes at a private university of Dhaka, the capital city of Bangladesh. The discussion of the study is limited to  the use of multimedia in English language classroom using cartoons, images and music with a view to enhance students’ skills in academic writing, critical analysis of image and critical appreciation of music. For this purpose, cartoons in English language, images from Google and music from You Tube have got focused discussion in this paper.

Report1: Impact of Covid-19 on young people aged 13-24 in the UK- preliminary findings

2020 ◽  
Author(s):  
Liat Levita ◽  
Jilly Gibson Miller ◽  
Todd K. Hartman ◽  
Jamie Murphy ◽  
Mark Shevlin ◽  
...  
Keyword(s):  
Mental Health ◽  
Young People ◽  
Emotional Regulation ◽  
Health Anxiety ◽  
Self Control ◽  
Social Risk ◽  
Need For Support ◽  
The Uk ◽  
Social Recovery ◽  
The Impact

COVID-19 has led to an unprecedented disruption of normal social relationships and activities, which are so important during the teen years and young adulthood, and to education and economic activity worldwide. The impact of this on young people’s mental health and future prospects may affect their need for support and services, and the speed of the nation’s social recovery afterwards. This study focused on the unique challenges facing young people at different points during adolescent development, which spans from the onset of puberty until the mid-twenties. Although this is an immensely challenging time and there is a potential risk for long term trauma, adolescence can be a period of opportunity, where the teenagers’ brain enjoys greater capacity for change. Hence, the focus on young people is key for designing age-specific interventions and public policies, which can offer new strategies for instilling resilience, emotional regulation, and self-control. In fact, adolescents might be assisted to not only cope, but excel, in spite of the challenges imposed by this pandemic. Our work will feed into the larger societal response that utilizes the discoveries about adolescence in the way we raise, teach, and treat young people during this time of crisis. Wave 1 data has already been collected from 2,002 young people aged 13-24, measuring their mental health (anxiety, depression, trauma), family functioning, social networks, and resilience, and social risk-taking at the time of the pandemic. Here we present a preliminary report of our findings, (Report 1). Data collected 21/4/20- 29/4/20 - a month after the lockdown started).

Case study: Prediction and field tests of railway noise and effects of a low-height noise barrier

2020 ◽  
Vol 68 (4) ◽  
pp. 303-314
Author(s):  
Yuna Park ◽  
Hyo-In Koh ◽  
University of Science and Technology, Transpo ◽  
University of Science and Technology, Transpo ◽  
University of Science and Technology, Transpo ◽  
...  
Keyword(s):  
High Speed ◽  
Field Tests ◽  
Residential Areas ◽  
Railway Systems ◽  
Railway Noise ◽  
Sound Levels ◽  
Noise Barrier ◽  
The Difference ◽  
Reduction Effect ◽  
The Impact

Railway noise is calculated to predict the impact of new or reconstructed railway tracks on nearby residential areas. The results are used to prepare adequate counter- measures, and the calculation results are directly related to the cost of the action plans. The calculated values were used to produce noise maps for each area of inter- est. The Schall 03 2012 is one of the most frequently used methods for the production of noise maps. The latest version was released in 2012 and uses various input para- meters associated with the latest rail vehicles and track systems in Germany. This version has not been sufficiently used in South Korea, and there is a lack of standard guidelines and a precise manual for Korean railway systems. Thus, it is not clear what input parameters will match specific local cases. This study investigates the modeling procedure for Korean railway systems and the differences between calcu- lated railway sound levels and measured values obtained using the Schall 03 2012 model. Depending on the location of sound receivers, the difference between the cal- culated and measured values was within approximately 4 dB for various train types. In the case of high-speed trains, the value was approximately 7 dB. A noise-reducing measure was also modeled. The noise reduction effect of a low-height noise barrier system was predicted and evaluated for operating railway sites within the frame- work of a national research project in Korea. The comparison of calculated and measured values showed differences within 2.5 dB.

Some Tears in Achilles Tatius (Achilles 6.7.3–7)

2018 ◽  
Author(s):  
G. O. Hutchinson
Keyword(s):  
Self Control ◽  
First Person ◽  
Achilles Tatius ◽  
Mind And Body ◽  
The Difference ◽  
The Mind

Another novelist provides in some respects a point in between Chariton and Heliodorus. His elaborate expatiation on tears and the lover put rhythm at the service of an intricate treatment of the mind and body, and a shrewd depiction of amorous self-control and manipulation. The first-person narrative adds a further stratum of sophistication to this handling of the speaker’s rival and enemy. Achilles Tatius demonstrates further, in contrast with Chariton, the range of possibilities for the exploitation of rhythm seen already in the difference of Chariton and Plutarch. Comparison with Heliodorus brings out Achilles’ elegance.

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