Why Instagram? Intention to Continue Using Instagram Among Korean College Students

2018 ◽  
Vol 46 (8) ◽  
pp. 1305-1315 ◽  
Author(s):  
Ha Sung Hwang ◽  
Jaehee Cho
Keyword(s):  
College Students ◽  
Social Interaction ◽  
Technology Acceptance ◽  
Online Survey ◽  
Positive Impact ◽  
Social Networking Site ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Intention To Continue

We drew on 2 theoretical frameworks—the technology acceptance model (TAM) and uses and gratifications theory (UGT)—to examine the underlying factors that affect the intention to continue using the global social networking site, Instagram. We proposed 2 perceptual factors from the TAM related to use (perceived ease of use and perceived usefulness) and gratification factors from UGT (social interaction, entertainment, information, and self-expression) as key determinants of the intention to continue using Instagram. Participants were 371 college students in South Korea, who completed an online survey. Results showed that perceived ease of use and gratification of both social interaction and entertainment had a positive impact on users' intention to continue using Instagram. These findings advance theoretical and practical understanding of the increasing popularity of Instagram.

Direct and Indirect Associations of Personality With Audiovisual Technology Acceptance Through General Self-Efficacy

2021 ◽  
pp. 003329412199778
Author(s):  
Maria Manolika ◽  
Rigas Kotsakis ◽  
Maria Matsiola ◽  
George Kalliris
Keyword(s):  
Technology Acceptance ◽  
Student Perceptions ◽  
Technology Use ◽  
Self Efficacy ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Beliefs About Technology ◽  
General Self Efficacy

Increasing consensus among information systems researchers suggests that personality accounts for the effective use of several technologies, yet less is known about the process through which personality affects user perceptions of technology acceptance. This study, therefore, examined whether personality is associated with student perceptions of audiovisual technology acceptance, and whether general self-efficacy mediates this association. In total, 244 students completed an online survey including measures of personality, general self-efficacy, and perceptions of audiovisual technology acceptance. Canonical correlation uncovered significant associations between personality and student beliefs about technology use. Results further revealed that general self-efficacy fully mediated the effects of openness to experience and neuroticism on Perceived Ease of Use, whereas the association between agreeableness and Perceived Usefulness was partially mediated by self-efficacy beliefs. The fact that personality influences students’ perceptions of technology acceptance both directly and indirectly should not remain unnoticed, especially when designing intervention programs to enhance their academic performance.

Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

2018 ◽  
Vol 19 (3_suppl) ◽  
pp. S72-S89 ◽  
Author(s):  
Amit Shankar ◽  
Biplab Datta
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
User Centric ◽  
Adoption Intention

This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. The results exhibit that perceived ease of use (PEOU), perceived usefulness (PU), trust, and self-efficacy (SE) have a significant positive impact on m-payment adoption intention. However, subjective norms (SN) and personal innovativeness (PI) have no significant impact on m-payment adoption intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting m-payment adoption.

Behavioral Intention of Using Social Networking Site

2017 ◽  
Vol 13 (1) ◽  
pp. 61-81 ◽  
Author(s):  
Shu-Hui Chuang ◽  
Shinyi Lin ◽  
Tin-Chang Chang ◽  
Rattikorn Kaewmeesri
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Social Networking Site ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Human Interaction ◽  
Perceived Ease Of Use

Although major contributions are being made by Social Networking Sites (SNS) in communications and e-commerce, very little attention has been given to its implementation. This study contributes to technology and human interaction domain by (1) extending the technology acceptance model (TAM), personality trait and telepresence in developing a comparative mode based on the behavioral intention, (2) testing the model with Partial Least Square (PLS) using Facebook user's data; and (3) comparing result across a developed (Taiwan) and an emerging (Thailand) economy. Results indicate TAM was to fit to test the behavioral intention model in these two economies. The findings support for the telepresence, perceived usefulness, and perceived ease of use, attitude and behavioral intention; however, the effect levels are different in these two countries (Taiwan vs. Thailand). In addition, only extraversion, conscientiousness, agreeableness, and neuroticism of the big-five personality have been discussed.

scholarly journals A Study on Public Adoption of Robo-Taxis in China

2020 ◽  
Vol 2020 ◽  
pp. 1-8
Author(s):  
Mingyu Liu ◽  
Jianping Wu ◽  
Chunli Zhu ◽  
Kezhen Hu
Keyword(s):  
Social Influence ◽  
Technology Acceptance ◽  
Traffic Congestion ◽  
Autonomous Vehicles ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
High Price ◽  
Perceived Ease Of Use ◽  
Linear Regression Models

Autonomous vehicles (AVs) have been reported to improve road safety, reduce traffic congestion, and increase urban mobility. However, the high price of AVs is currently a challenge for most consumers. Robo-taxi services, with ride-sharing services and AVs, are regarded as a good approach to solving this problem. As some companies have started testing Robo-taxis on the actual road, it has become important to investigate public adoption of Robo-taxi services before they are more widely introduced to the market. This study aims to explain and predict users’ acceptance of Robo-taxis by extending the Technology Acceptance Model by including the construct of social influence. Data were collected from an online survey in China and analyzed using linear regression models. The results indicate that perceived usefulness, perceived ease of use, and social influence have significant positive correlations with people’s behavior intentions to use Robo-taxis. Perceived ease of use further has an indirect effect on intention to use via perceived usefulness. The results of this study can serve as good references for policymakers, operators, and future transport researchers.

scholarly journals Persepsi Manfaat, Persepsi Kemudahan, Norma Subjektif, Kualitas Informasi dan Minat Penggunaan: Studi pada Pengguna E-commerce

2021 ◽  
Vol 31 (5) ◽  
pp. 1318
Author(s):  
I Made Fery Aditya ◽  
I Made Pande Dwiana Putra
Keyword(s):  
College Students ◽  
Technology Acceptance ◽  
Information Quality ◽  
Linear Regression Analysis ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Quality Of Information

E-commerce is a general concept in the process of buying and selling products or services through the internet network. The Technology Acceptance Model theory explains the factors that influence the behavior of users of information systems, The purpose of this study is to obtain empirical evidence of the effect of perceived usefulness, perceived ease of use, subjective norms, and quality of information on interest in using e-commerce. This research was conducted on all active college students majoring in Accounting class 2016 at the Faculty of Economics and Business, Udayana University, totaling 115 college students. The sampling method used in this study was saturated sampling and the data analysis technique in this study used multiple linear regression analysis. Based on the analysis conducted, it was found that perceived usefulness, perceived ease of use, subjective norms and quality of information had a positive effect on the interest in using e-commerce. Keywords: Perceived Usefulness; Perceived Ease Of Use; Subjective Norms; Information Quality; E-Commerce.

scholarly journals Applying Technology Acceptance Model in Online Entrepreneurship Education for New Entrepreneurs

2021 ◽  
Vol 12 ◽  
Author(s):  
Yawen Su ◽  
Moyan Li
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Positive Impact ◽  
Entrepreneurship Education ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
External Control ◽  
Perceived Ease Of Use ◽  
Perceived Credibility ◽  
Acceptance Model

The present study aims to enrich the research on online entrepreneurship education, improve the level and ability of entrepreneurship services in China, and improve the overall success rate of entrepreneurship. Based on the technology acceptance model (TAM) proposed by researcher Davis, the study explores the application of TAM in online entrepreneurship education for new entrepreneurs. First, new entrepreneurs who are users of the online entrepreneurship education platform are selected as research objects, and then the influence of the four factors are studied, including perceived ease of use, perceived usefulness, classroom self-efficacy, and perceived external control. Finally, the hypothesis proposed is tested. Results show that online entrepreneurship education influences the perceived ease of use of the user and perceived credibility: the quality of the online entrepreneurship education has a positive impact on the user's perceived usefulness, interactivity has a positive influence on perceived ease of use and perceived usefulness, and interactivity positively influences the perceived ease of use of the user and perceived credibility. Perceived usefulness, perceived ease of use, and perceived credibility have a positive impact on the behavioral intention of the users. The proposed TAM provides some technical and theoretical support for the application of TAM in online entrepreneurship education for new entrepreneurs.

scholarly journals HOW THE COVID-19 CRISIS IS AFFECTING CUSTOMERS’ INTENTION TO USE ISLAMIC FINTECH SERVICES: EVIDENCE FROM INDONESIA

2021 ◽  
Vol 7 ◽  
Author(s):  
Dety Nurfadilah ◽  
Sudarmawan Samidi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Government Support ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact

The objective of this study is to investigate the factors that are affecting customers’ intention to use Islamic FinTech services during the Covid-19 crisis. It expands the technology acceptance model (TAM) by adding government support as a new variable for the context of Islamic FinTech services during the pandemic. Using TAM as a framework, we propose a model outlining the impact of government regulation, perceived usefulness, perceived ease of use, perceived trust, and user innovativeness on consumer attitude behaviour and the intention to use Islamic FinTech services, such as payment and peer-to-peer lending. 220 sets of data were collected from an online survey and analysed using partial least squares-structural equation modelling (PLS-SEM). The results show that government support for Islamic FinTech during the Covid-19 pandemic has had an indirect impact on attitude behaviour in using Islamic services through perceived ease of use and perceived usefulness. Attitude behaviour was found to have an impact on intention.

PLS Model Performance for Factors Influencing Student Acceptance of E-Learning Analytics Recommender

2020 ◽  
Vol 10 (2) ◽  
pp. 1-14
Author(s):  
Kamaljeet Sandhu ◽  
Hadeel Alharbi
Keyword(s):  
Technology Acceptance ◽  
Learning Analytics ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Continuance Usage ◽  
E Learning ◽  
Continuance Usage Intention

The aim of this article is to present the multivariate analyses results of the factors that influence students' acceptance and the continuance usage intention of e-learning analytics recommender systems in higher education institutions in Saudi Arabia. Data was collected from 353 Saudi Arabian university students via an online survey questionnaire. The research model was then used to examine the hypothesised relationships between user experiences of an e-learning analytics recommender system and their intentions for long-term adoption of the system. The research model was primarily based on the Technology Acceptance Model (TAM) developed by Davis (1989) – the variables ‘perceived usefulness,' ‘perceived ease of use,' and ‘acceptance,' particularly – with ‘continuance usage intention' added as an endogenous construct, and with ‘service quality' and ‘user experience' added as external variables.

scholarly journals Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA

Proceedings ◽  
2021 ◽  
Vol 74 (1) ◽  
pp. 3
Author(s):  
Audrey Dumbura ◽  
Esma Ergüner Özkoç
Keyword(s):  
Technology Acceptance ◽  
Online Survey ◽  
New Technology ◽  
Developed Countries ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Least Developed Countries ◽  
Educational Backgrounds ◽  
Acceptance Model

In this study, Zimbabwe Electricity Supply Authority (ZESA), which is the only electricity producer and supplier of public grid products (prepaid meters, mobile payment) in Zimbabwe, was evaluated according to the Technology Acceptance Model (TAM) for perceived usefulness, perceived ease of use and attitude toward using technology. The objective of the study was to examine consumers’ technology acceptance of ZESA’s new technology-dependent products. In this context, an online survey was conducted with 262 participants. The results obtained in the study were in parallel with the theory. In addition, consumers from different ages and educational backgrounds were able to purchase their electricity tokens without difficulty.

scholarly journals An Empirical Study on the Intentional Behaviors of Healthcare Consumers in a Telehealthcare System in Taiwan

2021 ◽  
pp. 11-26
Author(s):  
Wei-Min Huang
Keyword(s):  
Technology Acceptance ◽  
Online Survey ◽  
Social Trust ◽  
Health Belief ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
User Intention ◽  
Belief Model ◽  
The Impact

Due to an aging population and the impact of chronic disease, health insurance costs in Taiwan have increased year by year. In order to allow people access to great medical care from home or within their community, the Taiwanese government has promoted a number of telehealthcare policies. Most related research emphasizes the technology involved in such policies, but this study considers instead the combination of a technology acceptance model, a health belief model, and measures of trust within the community to probe the Taiwanese telehealthcare system. This study was developed to examine factors that affect the usage, attitudes, and intentions of healthcare consumers within a telehealthcare system. 284 responses were collected via an online survey and analyzed using SPSS 23 and smart PLS2.0. The results showed that perceived ease of use and usefulness were affected by social trust, perceived usefulness was affected by perceived ease of use, users’ attitudes were affected by perceived ease of use and perceived usefulness, and user intention was affected by perceived usefulness, perceived seriousness, perceived benefits, and cues to action.

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