scholarly journals #makansiangdubes: Gaining Foreigns’ Affections through Localized Contents

2020 ◽  
Vol 3 (2) ◽  
pp. 87
Author(s):  
Agnes Siwi Purwaning Tyas ◽  
Georgius Benardi Darumukti
Keyword(s):  
Social Media ◽  
Behavioral Responses ◽  
Pop Culture ◽  
Creative Industries ◽  
Nation Branding ◽  
Good Opportunity ◽  
Cultural Arts ◽  
Cultural Impacts ◽  
Internet Media

The effect of Japan nation branding in Indonesia is strong. Indonesian youths and teenagers are attracted to tokusatsu, manga, anime, figures, brands, and J-Pop which make them easily accept and are familiar with pop-culture and kawaii culture from Japan. The development of Japanese creative industries and internet media also reinforce Japanese cultural impacts in Indonesia, especially because Indonesian youths love to spend their pastime accessing social media. Taking this as a good opportunity, Masafumi Ishii, the Japanese Ambassador for Indonesia tries to present the images of Japanese to be closer and accepted by Indonesian youths through #makansiangdubes. Utilizing Instagram @jpnambsindonesia as the platform, Ishii frequently posts his pictures enjoying Indonesian dishes he is eating while making kawaii or cute poses for his followers, holding Japanese and Indonesian cultural arts and brands, and doing his official activities as ambassador. This attracts his followers whose majority are teenagers and youngsters to give likes and leave positive comments to express how they adore his kawaii traits. The methodology adopted signification concepts and semiotics analysis on contents. The analysis on comments explains how the images affect audience’s affective, cognitive, and behavioral responses. Among all comments, affections comprise the majority.

scholarly journals Multi-Level Relationships between Satellite-Derived Nighttime Lighting Signals and Social Media–Derived Human Population Dynamics

2018 ◽  
Vol 10 (7) ◽  
pp. 1128 ◽  
Author(s):  
Ting Ma
Keyword(s):  
Social Media ◽  
Population Dynamics ◽  
Big Data ◽  
Human Activities ◽  
Human Population ◽  
City Size ◽  
Human Settlements ◽  
Good Opportunity ◽  
Nighttime Light ◽  
Multi Level

Satellite-based measurements of the artificial nighttime light brightness (NTL) have been extensively used for studying urbanization and socioeconomic dynamics in a temporally consistent and spatially explicit manner. The increasing availability of geo-located big data detailing human population dynamics provides a good opportunity to explore the association between anthropogenic nocturnal luminosity and corresponding human activities, especially at fine time/space scales. In this study, we used Visible Infrared Imaging Radiometer Suite (VIIRS) day/night band (DNB)–derived nighttime light images and the gridded number of location requests (NLR) from China’s largest social media platform to investigate the quantitative relationship between nighttime light radiances and human population dynamics across China at four levels: the provincial, city, county, and pixel levels. Our results show that the linear relationship between the NTL and NLR might vary with the observation level and magnitude. The dispersion between the two variables likely increases with the observation scale, especially at the pixel level. The effect of spatial autocorrelation and other socioeconomic factors on the relationship should be taken into account for nighttime light-based measurements of human activities. Furthermore, the bivariate relationship between the NTL and NLR was employed to generate a partition of human settlements based on the combined features of nighttime lights and human population dynamics. Cross-regional comparisons of the partitioned results indicate a diverse co-distribution of the NTL and NLR across various types of human settlements, which could be related to the city size/form and urbanization level. Our findings may provide new insights into the multi-level responses of nighttime light signals to human activity and the potential application of nighttime light data in association with geo-located big data for investigating the spatial patterns of human settlement.

scholarly journals A GOOD LIFE? CRITICAL FEMINIST APPROACHES TO INFLUENCER ECOLOGIES

2020 ◽  
Author(s):  
Zoë Glatt ◽  
Sarah Banet-Weiser ◽  
Sophie Bishop ◽  
Francesca Sobande ◽  
Elizabeth Wissinger ◽  
...  
Keyword(s):  
Social Media ◽  
Cultural Production ◽  
Good Life ◽  
Social Economic ◽  
Creative Industries ◽  
The Good Life ◽  
Barriers To Entry ◽  
High Profile ◽  
Social Media Platforms

Social media platforms are widely lauded as bastions for entrepreneurial self-actualisation and creative autonomy, offering an answer to historically exclusive and hierarchical creative industries as routes to employability and success. Social media influencers are envied by audiences as having achieved ‘the good life’, one in which they are able to ‘do what they love’ for a living (Duffy 2017). Despite this ostensive accessibility and relatability, today’s high-profile influencer culture continues to be shaped by ‘preexisting gendered and racial scripts and their attendant grammars of exclusion’ as Sarah Banet-Weiser (2012) argued in the early days of socially mediated entrepreneurship (p. 89; see also Bishop, 2017). In Western contexts only a narrow subset of white, cis-gender, and heterosexual YouTubers, Instagrammers, TikTokers, and Twitch streamers tend to achieve visibility as social media star-creators, and celebratory discourses of diversity and fairness mask problematic structures that exclude marginalized identities from opportunities to attain success. A key aim of this panel is thus to draw attention to marginalized creator communities and subjectivities, including women, non-white, and queer creators, all of whom face higher barriers to entry and success. More broadly, by taking seriously both the practices and discourses of social media influencers, the panellists aim to challenge popular denigrations of influencers as vapid, frivolous, or eager to freeload. We locate such critiques in longstanding dismissals of feminized cultural production (Levine, 2013) and argue, instead, that we need to take seriously the role of influencers in various social, economic, and political configurations.

scholarly journals Unwaged Posts in UK Universities: Controversies and Campaigns

2015 ◽  
Vol 13 (2) ◽  
pp. 533-553 ◽  
Author(s):  
Kirsten Forkert ◽  
Ana Lopes
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Trade Unions ◽  
Creative Industries ◽  
Early Career ◽  
Higher Education System ◽  
Use Of Social Media ◽  
The Uk ◽  
The University ◽  
Uk Higher Education

This article examines unwaged posts at UK universities, using recent examples of advertised job posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differ from traditional honorary titles as they target early career academics, who are unlikely to have a paid position elsewhere, rather than established scholars. The article contextualizes the appearance of these posts in a climate of increasing marketization of higher education, entrenching managerialism in higher education institutions, and the casualization of academic work. We also discuss resistance to the posts, arguing that the controversy surrounding unpaid internships in the creative industries created a receptive environment for resisting unwaged posts in academia. We analyze the campaigns that were fought against the advertisement of the posts, mostly through social media and the University and College Union. We explore the tactics used and discuss the advantages and limitations of the use of social media, as well as the role of trade unions in the campaigns against these posts, and we reflect on what future campaigns can learn from these experiences.

Stepping into the (Social Media) Game

2014 ◽  
pp. 711-730
Author(s):  
Jimmy Sanderson
Keyword(s):  
Social Media ◽  
Representative Sample ◽  
National Football League ◽  
Major League Baseball ◽  
Pop Culture ◽  
National Basketball Association ◽  
Parasocial Interaction ◽  
Sports Fans ◽  
The Social ◽  
Identity Expression

This chapter explores how rookie athletes in Major League Baseball (MLB), the National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL), used Twitter as an identity expression tool. A representative sample of tweets from athletes selected in the first round of the 2011 amateur draft of each sports league was selected for analysis. Results revealed that identity manifested in the following ways: (a) Athletes as dedicated workers; (b) Athletes as pop culture consumers; (c) Athletes as sports fans; (d) Athletes as motivators; (e) Athletes as information seekers; and (f) Athletes as everyday people. Through social media, athletes can more actively and diversely assert their identity. This action fosters identification, liking, and parasocial interaction with fans as athletes appear more approachable and similar. The ability to construct and disseminate a variety of identities holds important implications for athletes, which are discussed in the concluding section of the chapter.

Social Media in Micro SME Documentary Production

2017 ◽  
pp. 188-213
Author(s):  
Friedrich H. Kohle
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Creative Industries ◽  
System Support ◽  
Media Technology ◽  
Significant Growth ◽  
Documentary Filmmaking ◽  
Media Applications ◽  
Strong System ◽  
Social Media Technology

Micro SME documentary producers are challenged to understand, adapt and apply social media technology in the creative economies. This paper examines the technological premise of social media, applications and limitations in documentary filmmaking. Drawing from other fields such as psychology, the author proposes a Real- and Virtual World Networking Model (RVNM), theorizing on how documentary producers can connect via social media networking to generate strong system support for their documentary project. RVNM helps documentary filmmaker make sense of the complexity of social media from development to distribution in order to further stimulate significant growth within the creative industries.

scholarly journals Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 242
Author(s):  
Bartosz Wawrowski ◽  
Iwona Otola
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Computer Games ◽  
Computer Game ◽  
Creative Industries ◽  
Social Media Marketing ◽  
The World

Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.

scholarly journals The Empire Tweets Back? #HumanitarianStarWars and Memetic Self-Critique in the Aid Industry

2019 ◽  
Vol 5 (4) ◽  
pp. 205630511988865
Author(s):  
Peter Chonka
Keyword(s):  
Social Media ◽  
Power Relations ◽  
Meaning Making ◽  
Pop Culture ◽  
Digital Culture ◽  
Culture Studies ◽  
Still Images ◽  
Self Reflection ◽  
Star Wars ◽  
Shed Light

In 2015, a series of memes appeared on Twitter under the hashtag #HumanitarianStarWars. Combining still images from the original Star Wars movies with ironic references to humanitarian/development jargon and institutions, the memes presented a humorous reflection on the modern aid industry. While memetic content has become an increasingly scrutinized area in digital culture studies—particularly with regard to unbounded and anonymous online communities, and popular discursive contestation—this article examines #HumanitarianStarWars to shed light on the possibilities and problematics of social media auto-critique undertaken by “insiders” in a particular professional realm. Keeping in mind critiques of the racial and imperial connotations of the (Western) pop-culture mythology itself, the article explores the use of the Star Wars franchise as a vehicle for commentary on an industry at work in the “Global South.” It highlights an ambiguous process of meaning-making that can be traced through the memes’ generation, circulation, and re-mediation. Although the memes provide a satirical self-reflection on practitioners’ experiences and perspectives of power relations in the global development industry, certain tendencies emerge in their remixing of this Hollywood universe that may reinforce some of the dynamics that they ostensibly critique. The article argues that examination of the ideological ambivalence of an institutional micro-meme can yield valuable insights into tensions playing out in professional social media spaces where public/private boundaries are increasingly and irrevocably blurred.

scholarly journals Creative destruction in the screen industries and implications for policy

2018 ◽  
Vol 169 (1) ◽  
pp. 5-15 ◽  
Author(s):  
Stuart Cunningham
Keyword(s):  
Social Media ◽  
Evolutionary Economics ◽  
Creative Industries ◽  
Aesthetic Appreciation ◽  
Fan Communities ◽  
Agency Support ◽  
Social Media Platforms ◽  
Network Markets ◽  
Definition Of ◽  
New Industry

This article traverses aspects of a personal journey of a humanities scholar, trained in traditional disciplines of textual analysis and aesthetic appreciation, working with evolutionary economics. Reflecting on a 2008 article for the Journal of Cultural Economics that hypothesised the importance of social network markets as a new definition of creative industries, the article notes how remarkably this had come to pass, with the emergence of social media entertainment. This new industry is based on previously amateur creators engaging in content innovation and media entrepreneurship across multiple social media platforms to aggregate global fan communities and incubate their own media brands. The implications of social media entertainment for screen policy, both through cultural and industry agency support and through regulation and programme innovation, are explored internationally as well as in the context of the current Australian Content and Children’s Review.

scholarly journals Commodification of Religion and Pop Culture on Social Media: Netnographic Studies

2018 ◽  
pp. 89
Author(s):  
Naili Ni'matul Illiyyun
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Data Collection ◽  
Religious Identity ◽  
Islamic Law ◽  
Pop Culture ◽  
Cultural Industries ◽  
Cultural Industry ◽  
Muslim Communities

Instagram accounts owned by cultural industry have been followed by millions of followers and are not limited to a group of people in a country because cyberspace creates unlimited communities. Cultural industries that use Instagram place halal (allowed in Islam) and syar'i (based on Islamic law) labels as important elements in promoting their commodities. The following article tries to look at the commodification of several posts on Instagram that are related to religious identity and the implications that are formed by the cultural industry in Muslim communities. The following qualitative research is analyzed by content analysis based on data collection - neographic studies - from several Instagram accounts, such as travel, fashion, and cosmetics agent acoounts which utilize Islamic attributes. The results of this study indicate that the cultural industry always introduces new trends of pop culture through Instagram by using religious attributes, such as using the terms halal, syar'i, or Muslim. Religion as an agency is widely used by the cultural industry in advertising its commodities. In addition, the agency is a tool to persuade consumers to buy commodities and at the same time it is able to identify consumers as pious and modern Muslims.

Sign in / Sign up

Export Citation Format

Share Document