scholarly journals Revealing Possible Truths Behind “Coolest Monkey in The Jungle”: Ideational Making Analysis Approach

2018 ◽  
Vol 30 (2) ◽  
pp. 204
Author(s):  
Imam Khasbani
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Area ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Linguistic Resources ◽  
Analysis Process ◽  
The One ◽  
Thoughtful Discussion ◽  
Multimodal Communications

Multimodal Critical Discourse Analysis (CDA)-commonly defined as a discourse analysis approach that focuses on both linguistic and non-linguistic resources- has been witnessing increasing popularity in the research area. It has been argued, on the one hand, that the greater level of practicality the approach has to offer compared to its predecessor (Critical Discourse Analysis) becomes the main reason of why researchers gradually turn their reference on analysing discourses to this method (Han, 2015). An increasing trend of multimodal communications - that no longer use speech or writing exclusively in their occurrences - has become the logical ground on the other (Kress, 2011). This paper, using H&M ‘monkey’ hoodie advertisement (refer to appendix) as a form of multimodal communication, employs MCDA to explore the possible advantages one can learn through the process. To start with, a brief account of the key factors in the development of MCDA will be presented. This part is then followed by the discussion of the analysis approach employed in the paper and also the rational basis for choosing the approach over others. The analysis of the advertisement is done by drawing on related language and social theories to scrutinize the ideologies the company implanted on their advertisement. A thoughtful discussion on what is understood through the analysis process and what and how one can relate the practicality of multimodality analysis to another social area such as pedagogy will mark the end of this paper’s discussion.

scholarly journals Revealing Possible Truths Behind “Coolest Monkey in The Jungle”: Ideational Making Analysis Approach

2018 ◽  
Vol 30 (2) ◽  
pp. 204
Author(s):  
Imam Khasbani
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Area ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Linguistic Resources ◽  
Analysis Process ◽  
The One ◽  
Thoughtful Discussion ◽  
Multimodal Communications

Multimodal Critical Discourse Analysis (CDA)-commonly defined as a discourse analysis approach that focuses on both linguistic and non-linguistic resources- has been witnessing increasing popularity in the research area. It has been argued, on the one hand, that the greater level of practicality the approach has to offer compared to its predecessor (Critical Discourse Analysis) becomes the main reason of why researchers gradually turn their reference on analysing discourses to this method (Han, 2015). An increasing trend of multimodal communications - that no longer use speech or writing exclusively in their occurrences - has become the logical ground on the other (Kress, 2011). This paper, using H&M ‘monkey’ hoodie advertisement (refer to appendix) as a form of multimodal communication, employs MCDA to explore the possible advantages one can learn through the process. To start with, a brief account of the key factors in the development of MCDA will be presented. This part is then followed by the discussion of the analysis approach employed in the paper and also the rational basis for choosing the approach over others. The analysis of the advertisement is done by drawing on related language and social theories to scrutinize the ideologies the company implanted on their advertisement. A thoughtful discussion on what is understood through the analysis process and what and how one can relate the practicality of multimodality analysis to another social area such as pedagogy will mark the end of this paper’s discussion.

Critical Discourse Analysis

1990 ◽  
Vol 11 ◽  
pp. 84-99 ◽  
Author(s):  
Gunther Kress
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
International Communication ◽  
The Other ◽  
Critical Discourse ◽  
Political Agenda ◽  
Editorial Statement ◽  
The Media ◽  
The One

The label Critical Discourse Analysis (CDA) is used by a significant number of scholars with a diverse set of concerns in a number of disciplines. It is well-exemplified by the editorial statement of the journal Discourse and Society, which defines its envisaged domain of enquiry as follows: “the reproduction of sexism and racism through discourse; the legitimation of power; the manufacture of consent; the role of politics, education and the media; the discursive reproduction of dominance relation between groups; the imbalances in international communication and information.” While some practitioners of Critical Discourse Analysis might want to amend this list here or there, the set of concerns sketched here well describes the field of CDA. The only comment I would make, a comment crucial for many practitioners of CDA, is to insist that these phenomena are to be found in the most unremarkable and everyday of texts—and not only in texts which declare their special status in some way. This scope, and the overtly political agenda, serves to set CDA off on the one hand from other kinds of discourse analysis, and from textlinguistics (as well as from pragmatics and sociolinguistics) on the other.

scholarly journals Comunicação mediada pelo computador: blog - gênero discursivo emergente

2010 ◽  
Vol 7 ◽  
pp. 67-82
Author(s):  
Joana Ormundo
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Point Of View ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Discourse Community ◽  
Interactive Process ◽  
Discourse Practices ◽  
Line Context ◽  
On Line

This paper examines the language of the blogs from the point of view of Critical Discourse Analysis as it is conceived by Norman Fairclough. The main aim is to analyse discourse practices in the on-line context. The interactive process and the constitution of discourse community in blogs will be examined according to the genre analysis approach developed by Bakhtin (1997) and the concept of discourse community developed by Swales(1990).

scholarly journals Discourse and Power Relations: A Critical Discourse Analysis of a Pakistani Talk Show

2020 ◽  
Vol 2 (1) ◽  
pp. 26-40
Author(s):  
Nayab Iqbal ◽  
Kaukab Abid Azhar ◽  
Zubair Ahmed Shah
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Power Relations ◽  
Critical Discourse ◽  
Talk Shows ◽  
Unequal Distribution ◽  
Talk Show ◽  
Turn Taking ◽  
Distribution Of Power ◽  
The One

The paper aims at studying the ways power and inequality are enacted in a Pakistani talk show aired on Capital TV on 14th August 2019. The research primarily focused on analyzing turn-taking patterns of the discussion held between the host of the program and three guests. The analysis revealed the unequal distribution of turns implying the unequal distribution of power between the host and guests as well as between the guests. The host of the program through her discourse asserted power as she was the one to control the topic of discussion throughout the program. Her power can be attributed to the power of media. Besides, one of the guest speakers, Jawwad asserted his power through his knowledge. The female speaker did not have enough representation and was not given enough chance to share her views, therefore, it can be concluded that gender was another element that played an important part in forming the power relations in the discussion that was observed.Keywords: Critical Discourse Analysis, Discourse Power Relations, Media Discourse and Talk Shows, Turn-taking

scholarly journals NILAI EKSPRESIF GRAMATIKA DALAM WACANA KORUPSI DI MEDIA CETAK ‘’FAJAR’’

Multilingual ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 166-180
Author(s):  
Nurlina - Arisnawati
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Method ◽  
Print Media ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Printed Media ◽  
Expressive Modality ◽  
Data Source

This research aims to describe the expressive value of grammar in the discourse of corruption in the print media "Fajar" which includes expressive modalities. Expressive modality is a modality that is used to indicate the authority of producing texts with regard to the truth or possible representation of reality. The research method used is a qualitative research method with a critical discourse analysis approach to the Norman Fairclough model. The data source in this study is the discourse on corruption in Fajar's print media, while the data is the expressive modality in the discourse of corruption in the "Fajar" print media. This data was collected using the following techniques: documentation, especially external documentation in the form of news published in the print media "Fajar" from the 1 December 2018 edition to the 28 February 2019 edition which was taken randomly, observed, read, and recorded. The data that has been collected is then analyzed using the critical discourse analysis approach of Norman Fairclough's model by means of description, interpretation, and explanation. From the results of data analysis, it can be concluded that the expressive modalities expressed by the text generators in the discourse on corruption in the printed media "Fajar" include: the modalities of truth which are marked by words or modals still, already, and definitely; the modality of desire expressed through modal can, so, will, and wants, and the modality of necessity expressed through modal must have imperative and directive power to move other people to do something in accordance with what the text generator wants.Tujuan penelitian ini adalah mendeskripsikan tentang nilai ekspresif gramatika dalam wacana korupsi di media cetak “Fajar” yang meliputi modalitas ekspresif. Modalitas ekspresif adalah modalitas yang digunakan untuk menunjukkan autoritas penghasil teks yang berkenaan dengan kebenaran atau kemungkinan representasi realitas. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan analisis wacana kritis model Norman Fairclough. Sumber data dalam penelitian ini yaitu wacana korupsi dalam media cetak Fajar, sedangkan yang menjadi data adalah modalitas ekspresif dalam wacana korupsi dalam media cetak “Fajar”. Data ini dikumpulkan dengan teknik: dokumentasi khususnya dokumentasi eksteren berupa berita-berita yang dimuat dalam media cetak “Fajar” mulai edisi 1 Desember 2018 sampai dengan Edisi 28 Februari 2019 yang diambil secara acak , observasi, baca, dan catat. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan pendekatan analisis wacana kritis model Norman Fairclough dengan cara deskripsi, interpretasi, dan eksplanasi. Dari hasil analisis data dapat disimpulkan bahwa modalitas ekspresif yang dinyatakan oleh  penghasil teks dalam wacana korupsi di media cetak “Fajar” meliputi: modalitas kebenaran yang ditandai dengan kata atau modal masih, sudah, dan pasti; modalitas keinginan yang dinyatakan melalui modal bisa, agar, akan , dan ingin, dan modalitas keharusan yang dinyatakan melalui modal harus yang memiliki kekuatan imperatif dan direktif untuk menggerakkan orang lain melakukan sesuatu sesuai dengan yang diinginkan penghasil teks.

scholarly journals What Do You Mean Your Staff Is Like Family?

2011 ◽  
Vol 45 (3) ◽  
pp. 579-596 ◽  
Author(s):  
Jerome Cranston
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Control Strategies ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Teacher Behaviour ◽  
Adult Relationships ◽  
Staff Relations ◽  
Insight Into

This article explores the potential for critical discourse analysis to provide insight into the language principals use to describe the adult relationships within schools. Unpacking the discourses of leadership may shed some light on how language strategically shapes the thoughts and actions of principals. In particular, the invoking of “family” to conceptualize staff relations is analyzed from a critical discourse analysis approach. Drawing on this analysis, the author offers cautions regarding how such poignant metaphors can serve as control strategies for sanctioning teacher behaviour.

scholarly journals A Critical Discourse Analysis of Radi’s Dramas From behind the Windows and Hamlet with Season Salad Based on Van Leeuwen’s Framework "Representing Social Actions"

2018 ◽  
Vol 21 (3) ◽  
pp. 103-119
Author(s):  
Alireza Khormaee ◽  
Rayeheh Sattarinezhad
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Analysis ◽  
Power Relations ◽  
The Other ◽  
Critical Discourse ◽  
Political Discourses ◽  
Social Actions ◽  
Other Hand ◽  
The One

Different representations of social actions create distinct types of discourses. Applying van Leeuwen’s 'Social Actions' framework (2008), the present study critically analyzes the power relations between the main characters of Radi’s dramas From behind the Windows and Hamlet with Season Salad. The objective of our study is to account for the differences between the discourse of the dominant and the discourse of the dominated. In order to elucidate such differences we count and analyze the characters’ social (re)actions and, in turn, identify four types of contrasts: cognitive vs. affective and perceptive reactions; material vs. semiotic actions; transactive vs. non-transactive actions; interactive vs. instrumental actions. Two opposing discourses emerge from these contrasts. On the one hand, the dominant characters mostly react cognitively and their actions are often semiotic, transactive, and interactive. On the other hand, the dominated characters’ reactions are often affective and perceptive, while most of their actions are material, non-transactive, and instrumental. As the results show, the author’s linguistic choices underscore the power relations between the dominant and the dominated characters. Building upon the fact that our analysis sheds light on the underlying ideologies and intentions of the author, we tentatively conclude that despite its being predominantly employed in the analysis of political discourses, van Leeuwen’s framework also proves effective in the critical analysis of literary works.

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