scholarly journals Penentuan Saluran Pemasaran terhadap Tingkat Harga pada Rantai Pasok Kedelai (Glycine maxL.) Merr.) di Kabupaten Grobogan Provinsi Jawa Tengah

2018 ◽  
Vol 37 (4) ◽  
pp. 443
Author(s):  
Novita Erma Kristanti ◽  
Iqbal Saimima Almuntaha
Keyword(s):  
Supply Chain ◽  
Sampling Methods ◽  
Supply And Demand ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Snowball Sampling ◽  
Effective Demand ◽  
Elasticity Of Demand ◽  
Convenience Sampling

This research aimed to measure price elasticity of demand soybean with the activity of supply and demand; measuring the concentration ratio (Cr) on a tier that has soybean activities trade system and provides review of marketing channels are considered the most efficient with effective demand in related supply chain. The method of data collection with the technique of convenience sampling and snowball sampling. Methods of sampling was done through indepth interview in supply chain. By calculating its price transmission elasticity on the soybean marketing channels, the ratio of concentration in tier collectors and traders. The result of the calculation of the price transmission elasticity values obtained the highest value on channel 4 with the marketing value 2,509. The average ratio of the concentration of the middleman 0,8501, and tier 0,94554 merchant. So these values indicate that the most efficient marketing channel with an effective demand is marketing channel 4 is composed of farmers, farmers group, and tofu/tempeh industries. AbstrakPenelitian ini bertujuan untuk melakukan penentuan perilaku pasar terhadap tingkat harga kedelai di wilayah Grobogan. Dalam penentuan perilaku pasar tersebut perlu diketahui nilai tingkat harga dengan perhitungan elastisitas permintaan terkait harga dengan aktivitas supply dan demand kedelai; mengukur nilai konsentrasi rasio (Kr) pada tier yang memiliki aktivitas tata niaga kedelai yang paling sering; dan memberikan ulasan saluran pemasaran yang dinilai paling efisien dengan permintaan yang efektif terkait rantai pasok. Metode pengumpulan data dilakukan dengan teknik convinience sampling dan snowball sampling melalui indepth interview kepada pelaku rantai pasok (supply chain) dan dinas terkait. Dengan menghitung nilai elastisitas transmisi harga (Et) pada saluran pemasaran kedelai, rasio konsentrasi pada tier pengepul dan pedagang, nilai elastisitas transmisi harga diperoleh nilai tertinggi pada saluran pemasaran 4 dengan nilai 2,509. Konsentrasi rasio rata-rata pengepul 0,8501, dan tier pedagang 0,94554. Nilai tersebut menunjukkan bahwa perilaku pasar yang paling efektif menggunakan saluran pemasaran yang paling efisien dengan permintaan yang efektif yaitu saluran pemasaran 4 yang terdiri dari petani, kelompok tani, dan pengrajin tahu/tempe.

scholarly journals Marketing Efficiency In Rice Commodity Supply Chain Management In Kalukku District, West Sulawesi Province

2021 ◽  
Vol 921 (1) ◽  
pp. 012089
Author(s):  
S A Said ◽  
R Darma ◽  
A N Tenriawaru
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Sampling Method ◽  
Marketing Channel ◽  
Performance Measure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chain Management ◽  
Marketing Efficiency ◽  
Farmer Groups

Abstract The market performance measure that is often used is efficiency in marketing. Marketing efficiency can be improved by applying the concept of supply chain management in agriculture. This study aims to analyze the efficiency of marketing in rice supply chain management. The research was conducted in August 2018 in Kalukku District, Mamuju Regency. The sampling method was carried out by purposive sampling, obtained as many as 8 farmers with the criteria of owner or confinement farmers who have farming experience and several farmers who serve as heads and members of farmer groups, where information on farmers, it is known that the flow of products that involve other marketing agencies is also used. respondents in this study were determined by snowball sampling. Data analysis used is marketing efficiency analysis. The results showed that there were 3 rice marketing channels in Kalukku District, Mamuju Regency. The marketing channel has been efficient, where in supply chain channel 1 with an efficiency level of 12.9%, on marketing channel 2 with an efficiency level of 12.2%, and marketing channel 3 with an efficiency level of 13.2%.

scholarly journals PEMASARAN BAWANG MERAH DI DESA TONSEWER SELATAN KECAMATAN TOMPASO BARAT

2018 ◽  
Vol 14 (1) ◽  
pp. 135
Author(s):  
Lasmaria Elisabet Marbun ◽  
Juliana R. Mandei ◽  
Ribka M. Kumaat
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Price Transmission ◽  
Primary Data ◽  
Cost Ratio ◽  
Selling Price ◽  
Snowball Sampling

This study aims to analyze marketing channels and the efficiency of onion marketing in South Tonsewer Village, west Tompaso District. The data used are primary data and secondary data. Primary data is obtained through a list of questions that have been prepared while secondary data obtained from BP3K Office District West Tompaso, BPS (Central Statistics Agency), Internet and previous research on Marketing. Farmer samples were collected using Simple Random Sampling method and for marketing institution using snowball sampling method. The number of samples of farmers is 25 people. The data are presented in tabular form and then analyzed descriptively. The concept of measurement of variables used is the selling price, the number of onion and marketing costs. The results showed that marketing channels in Tonsewer Selatan Village, Tompaso Barat District consisted of 4 (1) farmers - Kawangkoan market retailers - consumers, (2) farmers - seller retailers Langowan market - consumers, (3) farmers - collectors village - Tomohon market-consumer merchants, and (4) farmers - village wholesalers - wholesalers of Bitung port - consumers. Based on the value of price transmission elasticity, marketing margin, farmer's share, and profit-to-cost ratio indicate that four marketing channels are not efficient. an efficient marketing channel based on the value of price transmission elasticity, marketing margins, and farmer's share, two efficient marketing channels based on farmer's share and cost-benefit ratios, and three efficient marketing channels at farmer's share.

PEMASARAN SELEDRI DI DESA OEPAHA KECAMATAN NEKAMESE KABUPATEN KUPANG

2020 ◽  
Vol 21 (2) ◽  
pp. 122-129
Author(s):  
Maria C K Nadjib ◽  
Alfetri N.P Lango ◽  
Paulus Un
Keyword(s):  
Sampling Methods ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Market Information ◽  
Snowball Sampling ◽  
Zero Level ◽  
Farming Community ◽  
Profit Analysis ◽  
The Village

The research, which was conducted in the village of Oepaha, Nekamese District, Kupang Regency, from June to July 2019, aims to identify marketing channels, capabilities and margins, and the share and benefits of celery marketing for farmers. The location of the research was determined using purposive sampling methods, considering that the location was the most important supplier area for celery in Kupang Regency. The population in this study was the farming community in Oepaha Village, Nekamese district, Kupang Regency,in the amount of 96 celery farmers. The sampling methods is carried out by simple random sampling according to the Slovenian formula, so that a sample of 49 celery farmers is obtained. Sampling for marketing institutions was determined by selecting the marketing institutions which directly involved in celery marketing using snowball sampling methods. In the end, respondents selected marketing institutes consisting of village collectors amounted to 4 people and retailers amounted to 4 people. The analysis of the data used in this study includes descriptive analysis, marketing margin analysis, farmer's share analysis and marketing profit analysis. The results showed that the marketing channel for celery carried out by farmers consisted of two channels, namely farmers directly to consumers and farmers to consumers through intermediaries, namely village collectors and retailers. Celery marketing functions that arise are the functions of sales, purchases, transport, standardization and financing and market information on the zero level channel,while sales, purchasing, transportation, storage, standardization, and financing, as well as market information, run on the second level channel. The marketing margin at zero level is Rp. 51.000,-, while the second level marketing channel is Rp. 17,000 at the collector and Rp. 34,000 at the retailer. The percentage of farmer’s share received by farmers is 25% at zero level and 25% at second level channel. The profit from celery marketing in the zero level marketing channel is Rp. 8.261 (farmers), the second level marketing channel is Rp. 16,688 (farmers), Rp. 15.267 (collectors' traders), Rp. 28,029 (retailers).

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

scholarly journals SISTEM PEMASARAN GAMBIR DI SUMATERA BARAT (Kasus di Kecamatan Kapur IX, Kabupaten Lima Puluh Kota)

2017 ◽  
Vol 12 (1) ◽  
pp. 1
Author(s):  
Amelira Haris Nasution ◽  
Ratna Winandi Asmarantaka ◽  
Luqman M Baga
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Operational Efficiency ◽  
Marketing Channels ◽  
Cost Ratio ◽  
Snowball Sampling ◽  
Marketing Function ◽  
Commodity Export ◽  
Production Area ◽  
Channel Analysis

Gambier  is  one  of  the  commodity  export  in  Indonesia  and  it  has  been supplied  80%  of  the  world’s  needs.  The  largest  gambier  production  area  is  Lima Puluh  Kota  Regency,  West  Sumatera  (70,39%).  The  benefit  from  its  position  as  the biggest  gambier  supplier  or  producer  is  not  enjoyed  by  gambier  farmer  because  of weak gambier marketing  and  the role of  merchand middlement had a more powerful and dominant  for  determine  of gambier prices.  The purpose of this study  is  analyzing marketing  system  of  gambier  through  marketing  channel  analysis,  marketing channel’s  role  analysis  (farmer  group  and  merchand  middlemen)  and  operational efficiency analysis. This study was conducted from Desember 2014 until January 2015 in  Kapur  IX  Subdistrict,  Lima  Puluh  Kota  Regency,  West  Sumatera.  Farmer s  were chosen  by  purposive  sampling  method  and  middlemen  were  chosen  by  snowball sampling  method. Data processing  in this study was  using  descriptive qualitative and quantitative  analysis.  The  result  of  this  study  showed  that  there  are  4  marketing channels  of  gambier  marketing.  Based  on  operational  efficiency  indicator,  all marketing channels had been inefficiency because of weak farmer’s bargaining power so their  role is just as a price taker. But  among all  marketing channels, channel  4  is more  efficient  relatively  based  on  benefit and cost  ratio,  price  share  and  marketing function implementation. The result of this  study  also  showed that farmer  group  and farmer  association  of  gambier  are  still  in  starter  institution  so  that  they  are  not capable to contribute in marketing gambier.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

2019 ◽  
Vol 3 (2) ◽  
pp. 73-92
Author(s):  
Waode Alzarliani
Keyword(s):  
Marketing Channel ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Channel Pattern ◽  
Channel Patterns ◽  
The Cost ◽  
Short Time ◽  
Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.   Keywords: Copra, marketing margins, marketing channels

scholarly journals MARKETING CHANNEL OF THE TILAPIA IN HARAU SUB DISTRICT

2021 ◽  
Vol 1 (2) ◽  
pp. 365-372
Author(s):  
Regia Indah Kemala Sari
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Trading System

This study aims to analyze the flow of tilapia trade in Harau Regency and the function of the trading system carried out in marketing tilapia in Harau Regency. The research was conducted in Solok Bio-Bio Village, Harau Sub District, Lima Puluh Kota Regency. The research sample was tilapia cultivation farmers selected by random sampling and tilapia marketing channels in Solok Bio Bio Village, Harau Sub District, namely traders and retailers using the snowball sampling method. The results showed that there were three patterns of tilapia marketing channels in Harau Sub District, namely Channel 0: Farmers → Final consumers; Channel II: Farmers → Retailers → Final consumers; Channel III : Farmers → wholesalers → Retailer → Final Consumers. The trading functions carried out include the functions of selling, buying, grading, transporting, storing and facilitating.

scholarly journals Tracing the occupational integration of internationally trained medical doctors of African descent

2021 ◽  
Author(s):  
Daniela S. Belice
Keyword(s):  
Key Words ◽  
Sampling Methods ◽  
Medical Training ◽  
African Descent ◽  
Medical Doctors ◽  
Snowball Sampling ◽  
Caribbean Immigrants ◽  
Occupational Integration ◽  
Medical Occupation ◽  
Convenience Sampling

While Canadian schools are not producing enough medical doctors there is a surplus of immigrant medical doctors who are well equipped and eager to practice. Internationally trained medical doctors have increasingly experience difficulties in finding jobs that reflects their medical training and expertise. This research investigates the occupational integration of internationally trained medical doctors of African descent. Using snowball sampling and convenience sampling methods I interviewed 12 participants. Their experiences show why many internationally trained medical doctors end up in other fields after they try to practice medicine in Canada. Participants most often noted issues of lack of knowledge about the process, limited residency positions, lack of requirement consistency and lack of guidance. This study is expected to add to our understanding of internationally trained immigrant doctors’ path to successful or different medical occupation and the effectiveness of policies and practices that aim to help these professionals. Key words: internationally trained medical doctors; occupational integration; employment; African and Caribbean immigrants in Ontario.

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