scholarly journals Factor Analysis on Rice Product Labels as a Consideration for Consumer's Purchase Decision In Yogyakarta

Agro Ekonomi ◽  
2021 ◽  
Vol 32 (1) ◽  
Author(s):  
Melani Yulinar Khasanah ◽  
Dr. Jamhari S.P., M.P. ◽  
Prof. Dr. Ir Dwidjono Hadi Darwanto, S.U.
Keyword(s):  
Purchase Decision ◽  
Health Issues ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Production Code ◽  
Confirmatory Factor ◽  
Two Factors ◽  
Registration Number ◽  
Product Specifications

Rice is one of the staple foods consumed by most Indonesians causes rice products to grow in line with consumer demand. As a widely consumed product, rice production labeling is a concern following the latest health issues. Labels are expected to provide useful information in determining products to be purchased by consumers, so it is necessary to know the information that consumers expect. This study aims to determine the attributes on the label that consumers consider when making purchasing decisions. The online questionnaire was filled in by 125 random respondents in Yogyakarta City and Sleman Regency, considering the current conditions (the Covid-19 pandemic). Determination of the factors taken into consideration using the Confirmatory Factor Analyze (CFA) method and appropriate statistical tools were used to analyze the data. The results showed that 74% of the respondents purchased labeled rice products in the last month. As many as 98.65% of respondents who bought labeled rice read the labels before making a purchase decision, and 78.38% considered labeling rice products important. Two factors are considered when making a purchasing decision: product specifications (price and production code) and product quality (organic labeling, net weight, nutritional content, BPOM registration number, and SNI label).

scholarly journals Factors That Influence Reseller Purchasing Decisions

2021 ◽  
Author(s):  
Teddy Gouwtama ◽  
Damelina B. Tambunan
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Brand Image ◽  
Purchase Decision ◽  
Quality Information ◽  
Purchasing Decisions ◽  
Emotional Factors ◽  
Price Distribution ◽  
Confirmatory Factor ◽  
Job Assessment

This study was conducted to examine what factors shape reseller purchasing decisions. This study used a quantitative approach by collecting data using questionnaires and then organizing the data using SPSS and SMART-PLS. The questionnaire was distributed to 68 respondents who were resellers from PT Dwitunggal Kencana Raya. This research used Confirmatory Factor Analysis (CFA). The factors used were derived from previous studies and were rational and emotional factors. Rational factors included product, brand image, price, distribution, promotion, service quality, information and warranty. Emotional factors included job assessment, incentives and interpersonal. The results of this study indicated that rational and emotional factors can be used to shape purchasing decisions at Jaguar Star resellers and for Dwitunggal management. Keywords: reseller, purchase decision, rational factors, emotional factors, CFA

scholarly journals Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 28
Author(s):  
Sondakh Kelvin Laurens ◽  
Johnny A. F. Kalangi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Regression Test ◽  
Data Validity ◽  
Questionnaire Method

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.

scholarly journals Pengaruh Persepsi Harga dan Kualitas Jaringan terhadap Keputusan Pembelian (Studi Kasus pada Mahasiswa UNY Kampus Wates yang Menggunakan Kartu Internet Indosat)

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Wizdan Choiriyah
Keyword(s):  
Linear Regression Analysis ◽  
Analytical Techniques ◽  
Multiple Linear Regression Analysis ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Test Analysis ◽  
Instrument Validity ◽  
Confirmatory Factor ◽  
Network Quality

This research aims to know: (1) influence of price perception of Indosat Internet card purchase decision, (2) Effect of network quality on the purchase decision of Indosat's Internet card, (3) influence the perception of price and network quality simultaneously to the decision of the purchase of Indosat Internet card at UNY campus Wates. This research is a quantitative study with the survey method using questionnaires. The population used in this study is the entire UNY student Wates campus. Samples were taken as many as 95 respondents using the Purposive sampling method. The instrument validity test uses Confirmatory Factor Analysis, while the reliability test uses Cronbach Alpha. The analytical techniques used are prerequisite test analysis, multiple linear regression analysis, hypothesis testing and coefficient of determination.The results of this study show that: (1) Perception of Price has a positive and significant effect on purchasing decisions with a T-calculate value of 2.537, significance value of 0.013, and regression coefficient has a positive value of 0.245, (2) The network quality has a positive and significant effect on purchasing decisions with a T-count value of 2.870, the significance value of 0.005 , (3) The perception of simultaneous price and network quality has a positive and significant effect on purchasing decisions with a statistical result of F-Calculate of 9.369, the significance of 0.000, (4) The influence of perception of price and network quality of the purchase decision (adjusted R2) is 0.169 (16.9%).

scholarly journals Pengaruh Citra Merek Terhadap Keputusan Pembelian Pada PT Astra International, Tbk Toyota Auto 2000 Bumi Serpong Damai

2020 ◽  
Vol 1 (2) ◽  
pp. 111
Author(s):  
Cornelia Dumarya Manik
Keyword(s):  
Brand Image ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Brand Association ◽  
Image Variables ◽  
The Relationship

<p><em>Abstrak</em> - <strong>Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai. Penelitian ini dilaksanakan di PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Srpong Damai. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kuesioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode penelitian ini menggunakan metode kuantitatif, asosiatif dengan populasi dalam penelitian ini adalah pelanggan yang melakukan service berkala pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai, dalam waktu 5 ( lima ) tahun yaitu sebanyak 624 pelanggan. Metode penarikan sampel menggunakan rumus Slovin didapat sebanyak 86 responden. Metode analisis dalam pengolahan data adalah uji validitas dan reliabilitas, uji regresi linear sederhana, koefisien determinasi, uji hipotesis (uji-t), dan uji korelasi pearson product moment untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian mobil Toyota Yaris. Berdasarkan hasil penelitian dan pembahasan diperoleh hasil, bahwa terdapat pengaruh hubungan positif antara citra merek terhadap keputusan pembelian sebesar 0,602 sehingga adanya hubungan antara citra merek terhadap  keputusan pembelian, dari hasil regresi lienar sederhana dapat dilihat persamaan yang bernilai y=16.546+0,583X. Yang memiliki arti bahwa variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen, dari hasil uji determinasi sebesar 0,362. Hal ini menunjukkan bahwa sebesar 36,2% Keputusan Pembelian konsumen terhadap pembelian mobil Toyota Yaris dipengaruhi oleh variasi dari ketiga variabel independen, yaitu keunggulan asosiasi merek, kekuatan asosiasi merek, keunikan asosiasi merek, Sedangkam sisanya sebesar 63,8% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti. Hasil t hitung adalah 6,907 lebih besar dari t tabel yaitu 1,9886. Oleh karena itu t-hitung lebih kecil daripada t-tabel, maka H0 ditolak dan Ha≠0 diterima. Ini menunjukkan bahwa antara pengaruh citra merek terhadap keputusan pembelian terdapat pengaruh yang signifikan.</strong></p><p><em><strong>Kata Kunci</strong> : Citra merek, Keputusan Pembelian.</em></p><p align="center"> </p><p><em>Abstract</em><strong> - This research was conducted on PT. Astra International, Tbk-Toyota Auto 2000 branch of Bumi Serpong Damai. The research model used is the method of observation, interviews, questionnaires and literature studies conducted systematically based on research objectives. This research method using quantitative method, associative with population in this research is customer who do periodical service on PT. Astra International Tbk-Toyota Auto 2000 branch Bumi Serpong Damai, within 5 (five) years as many as 624 customers. Sampling method using Slovin formula obtained as many as 86 respondents. Method of analysis in data processing is test of validity and reliability, simple linear regression test, coefficient of determination, hypothesis test (t- test), and Pearson product moment correlation test to find out how much the influence of the brand image of Toyota Yaris car purchase decision. Based on the results of research and discussion obtained the results, that there is influence positive relationship between the brand image to purchase decision of 0.602 so that the relationship between the brand image of the purchase decision, from the results of simple lienar regression can be seen the equation y = 16,546 + 0,583X. Which means that brand image variables have a positive effect on consumer purchasing decisions, from the test determination of 0.362. This shows that 36,2% Consumer purchasing decision on Toyota Yaris car purchase is influenced by variation from three independent variables, namely the superiority of brand association, the strength of brand association, uniqueness of brand association, the remaining cages of 63,8% influenced by the variables others not examined. Result t count is 6,907 bigger than t table that is 1,9886. Therefore t-count is smaller than t-table, then H0 is rejected and Ha ≠ 0 is accepted. This shows that between the influence of brand image to purchase decision there is a significant influence.</strong></p><p><strong><em>Keywords</em></strong> : <em>Brand image, Purchase Decision<strong>.</strong></em></p>

scholarly journals PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ORIFLAME (STUDY PADA POLITEKNIK LP3I MEDAN)

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Equal Opportunity ◽  
Hypothesis Test ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Sampled Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Regression Test

The purpose of this study is to determine whether there is influence sales promotion of purchasing decisions Oriflame (Study On Polytechnic LP3I Medan). The sample of this study was 123 people, sampling using random sampling is the determination of samples that provide equal opportunity to every member of the population to be sampled. Data analysis using Simple Linear Regression test, hypothesis test using coefficient determination test (R2), partial test (t test), while data processing using SPSS 20. The results showed that from the test coefficient of determination (R2) sales promotion variable able to explain its existence against Variable purchase decision, besides partially sales promotion variables have a positive and significant impact on purchasing decisions.

scholarly journals Analisis faktor yang memengaruhi pengambilan keputusan pembelian pepaya Calina

2018 ◽  
Vol 9 (2) ◽  
pp. 155
Author(s):  
Anang Kartika Pradana ◽  
Alim Setiawan Slamet ◽  
M Syaefudin Andrianto
Keyword(s):  
Social Factors ◽  
Decision Process ◽  
Descriptive Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Flavor Quality ◽  
Highly Educated ◽  
Convenience Sampling ◽  
Nutritional Benefits

<div><p class="1eAbstract-text"><em>Growth of income, healthy awareness and population lead to increase fruit consumption. One of IPB’s successful fruit innovation is Calina papaya. The purpose of this study was to analyze the characteristics of the consumers, and the factors that influence purchases, consumer attitudes toward the attributes and the purchase decision process Calina papaya. Determination number of sampling used slovin and determination of samples used convenience sampling. Analysis methods were using descriptive analysis, factor analysis and analysis multiatribut Fishbein. The results showed that most consumers are housewives who are highly educated purchase based on the needs of nutritional benefits. Information obtained from friends and family. Consumers are satisfied with the Calina papaya. Purchasing decisions are influenced by three main factors, namely social factors and knowledge, individual factors and factors of resources. In terms of attributes, flavor, quality and hygiene products become the most important consideration in the purchase decision process.</em></p><p class="1eAbstract-text">Peningkatan pendapatan, kesadaran kesehatan dan bertambahnya jumlah penduduk mendorong peningkatan konsumsi buah-buahan. Salah satu inovasi buah sukses IPB adalah pepaya Calina. Tujuan penelitian ini adalah menganalisis karakteristik konsumen, faktor-faktor yang mempengaruhi pembelian, sikap konsumen terhadap atribut serta proses keputusan pembelian pepaya Calina. Penentuan jumlah responden menggunakan pendekatan slovin dan penentuan sampel menggunakan teknik convenience sampling. Analisis data menggunakan analisis deskriptif, analisis faktor dan analisis multiatribut Fishbein. Hasil penelitian menunjukkan bahwa konsumen terbesar adalah ibu rumah tangga yang berpendidikan tinggi, membeli berdasarkan kebutuhan manfaat gizi. Informasi didapat dari teman dan keluarga. Konsumen merasa puas terhadap pepaya Calina. Keputusan pembelian dipengaruhi oleh tiga faktor utama yaitu faktor sosial dan pengetahuan, faktor individu dan faktor sumber informasi. Dari segi atribut, rasa, kualitas dan kebersihan produk menjadi pertimbangan paling penting dalam proses keputusan pembelian.</p></div>

STUDI KOMPARASI KEPUTUSAN PEMBELIAN ANTARA AYAM GEPREK ABANG IRENG UMS DAN AYAM GEPREK KUMLOT UMS

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Metdi Permadi ◽  
Siti Maryam ◽  
Ratna Damayanti
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Comparative Method ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Homogeneity Analysis ◽  
Significant Difference

The purpose of this study was to determine differences in purchasing decisions between Abang Ireng UMS geprek chicken and UMS Geprek Kumlot chicken in terms of Brand Image, Price and Variation of the menu. This method is called the comparative and quantitative methods with the aim of the comparative method with the aim of finding out the differences in purchasing decisions between variables. The sample of this study was 100 respondents consisting of 50 consumers of Abang Ireng Geprek chickens and 50 Kumlot geprek consumers. This study uses validity, reliability, to test the instrument using homogeneity analysis and independent sample t-test to test differences between variables. Data obtained from questionnaires for respondents. This study was tested using SPSS 20 software. The results of this study indicate that the Brand Image variable has no difference in purchasing decisions. Namely with the t value of the Brand Image variable of 0.753 with the criteria of t table> 0.05, this shows that there is no significant difference, while for the price variables and menu variations there is each difference to the purchase decision, namely the value of t count in the variable price of 0.018 with the criteria of t table

Pengaruh Label Halal dan Tanggal Kadaluarsa Terhadap Keputusan Pembelian Produk Sidomuncul

2021 ◽  
Vol 4 (1) ◽  
pp. 641-647
Author(s):  
Ahmad Ulil Albab Al Umar ◽  
Muammar Taufiqi Lutfi Mustofa ◽  
Dessy Fitria ◽  
Alfia Miftakhul Jannah ◽  
Yusvita Nena Arinta
Keyword(s):  
Linear Regression ◽  
T Test ◽  
Purchase Decision ◽  
Care Hospital ◽  
Expiration Date ◽  
Purchasing Decisions ◽  
Descriptive Research ◽  
Halal Food ◽  
Quantitative Descriptive ◽  
A Company

The halal industry is very developed lately. The halal lifestyle that is currently trending in Indonesia consists of the Islamic financial sector, halal food, halal travel, halal clothing, halal recreation, and halal media, halal medicines, halal medical care (hospital), and halal cosmetics. For example, a pharmaceutical industry such as Sidomuncul. Sidomuncul is a company that has the most halal products at this time. This study aims to partially examine the effect of the halal label and the expiration date on purchasing decisions. Then simultaneously analyze the effect of the halal label and the expiration date on Sidomuncul purchasing decisions. This research is quantitative descriptive research. The method in this research uses multiple linear regression with SPSS 25. The population in this study are all people who buy Sidomuncul products, while the sample in this study was determined by 50 respondents. The results of this study resulted in a significant t-test value of 0,000, which means partially the halal label has a significant effect on purchasing decisions, the expiration date resulted in a significant t-test value of 0,006, which means partially expiration date has a significant effect on the Sidomuncul product purchase decision, and simultaneously the halal label and expiration date affect the Sidomuncul product purchase decision.

scholarly journals Nurses’ Knowledge and Anxiety Levels toward COVID-19 in Saudi Arabia

2021 ◽  
Vol 11 (2) ◽  
pp. 356-363
Author(s):  
Fatmah Alsharif
Keyword(s):  
Saudi Arabia ◽  
Psychological Health ◽  
Care Staff ◽  
World Health ◽  
Health Issues ◽  
Sources Of Information ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
As Stress ◽  
Health Organization

Background: In the battle against the Coronavirus Disease 2019 (COVID-19) pandemic, medical care staff, especially nurses, are at a higher risk of encountering psychological health issues and distress, such as stress, tension, burdensome indications, and, most importantly, fear. They are also at higher risk of becoming infected and transmitting this virus. In Saudi Arabia, it was noticed that the healthcare workforce suffered from anxiety, and that this more evident in women than men. Objective: This study aimed to assess the knowledge of nurses regarding COVID-19 and the level of anxiety toward the COVID-19 outbreak in the current pandemic situation. Design: A cross-sectional design was used and a validated self-administered online questionnaire with a set of questions related to COVID-19 was distributed to 87 participating nurses. Results: The results showed that more than half of the nurses (71.90%) had an adequate and good knowledge about the causes, transmission, symptoms, treatment, and death rate of COVID-19. The main sources of information for the nurses were social media (51.7%) and the World Health Organization and the Ministry of Health (36.8%). Conclusions: The results allowed the conclusion that, though the nurses had satisfactory knowledge about COVID-19, more than 50% of them experienced mental health issues such as anxiety. To address this, along with providing more knowledge about COVID-19, nurses should be supported in managing their anxiety.

Construction and Validation of a Self-Efficacy Scale for Latex Barrier Use

2016 ◽  
Vol 19 ◽  
Author(s):  
Vicente Morell-Mengual ◽  
María Dolores Gil-Llario ◽  
Jesús Castro-Calvo
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Condom Use ◽  
Self Efficacy ◽  
Convergent Validity ◽  
Hiv Transmission ◽  
Confirmatory Factor ◽  
Two Factors ◽  
Preventive Methods ◽  
Negative Expectations

AbstractSome studies have concluded there is a relationship between perceived self-efficacy and behaviors that prevent HIV transmission. This paper presents the construction and validation of the latex barrier use self-efficacy scale (LBSS), which 480 participants filled out. Exploratory factor analysis yielded two components: positive expectations of self-efficacy (ES-POS) and negative expectations of self-efficacy (ES-NEG), which together accounted for 65.59% of total variance. That structure was later verified through confirmatory factor analysis. Internal consistency was .80 for the total scale, and .78 for each of the two factors. Moreover, the instrument had adequate convergent validity and was positively related with condom use self-efficacy, attitudes toward condom and latex barrier use, and ability to refuse sex if the partner refuses to use preventive methods. In conclusion, this instrument is a useful measure of self-efficacy in latex barrier use.

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