scholarly journals Social online marketing engagement (SoMe) study of food and drink brands: Real time measurement of Australian children (Preprint)

2021 ◽  
Author(s):  
Bridget Kelly ◽  
Rebecca Bosward ◽  
Becky Freeman

BACKGROUND Food is one of the most frequently promoted commodities and promoted foods are overwhelmingly unhealthy. Marketing normalises unhealthy foods, creates positive brand images and encourages overconsumption. Limited research is available to describe the extent of food marketing to children on online media and measuring actual exposure is challenging. OBJECTIVE This study aimed to monitor the extent of children’s exposure to online media food marketing, as an essential step in increasing the accountability of industry and governments to protect children. METHODS Children aged 13-17 were recruited in October 2018-March 2019. Children recorded their mobile device screen for two weekdays and one weekend day anytime they visited relevant online platforms. After each day, participants uploaded video files to a secure server. Promoted products were defined using the World Health Organization (WHO) Europe Region nutrient profile model. RESULTS The sample of 95 children uploaded 267.8 hours of video data. Children saw a median of 17.4 food promotions each hour online. Considering usual time online on mobile devices, children would be exposed to a median of 168.4 food promotions online on mobile devices per week, 99.5 of which would not be permitted to be marketed based on nutrient profiling criteria. Most promotions (58.8%) were peer endorsed and derived from third parties sources. CONCLUSIONS Exposure to brand content that is seemingly endorsed by peers or online communities likely heightens the effects of marketing on children. Regulations to protect children from this marketing must extend beyond paid advertising to paid content in posts generated through online communities and influencers. CLINICALTRIAL N/A

2021 ◽  
Author(s):  
Heeje Lee ◽  
Minah Kang ◽  
Sangchul Yoon ◽  
Kee B. Park

Abstract Tobacco use is one of the main public health concerns as it causes multiple diseases. The Democratic People’s Republic of Korea (DPRK) is one of the 168 signatory countries of the World Health Organization (WHO) member states agreed to adopt the WHO Framework Convention of Tobacco Control (FCTC). However, there is lack of information regarding the tobacco use in the DPRK and the government’s efforts for tobacco control. The aim of the study was to find the prevalence of tobacco use among the DPRK people and the government’s efforts to control tobacco use among its population, through literature review combined with online media content analysis. In 2020, the prevalence of tobacco smoking in males of 15 years and older was 46.1%, whereas that in females was zero. The online media contents showed the DPRK government’s stewardship to promote population health by controlling tobacco use. Furthermore, the DPRK government has taken steps to implement the mandates of the FCTC including introduction of new laws, promotion of research, development of cessation aids, as well as public health campaigns.


2019 ◽  
Vol 45 (1) ◽  
pp. 32-56 ◽  
Author(s):  
Jennifer L. Pomeranz ◽  
Jennifer L. Harris

Foods and beverages marketed for infants, babies, and toddlers through 3 years of age is a $7 billion industry in the United States, incorporating a wide range of products, including infant formula and other types of drinks, foods, and snacks. The World Health Organization (“WHO”) found that mothers “are often inundated with incorrect and biased information” from direct advertising, health claims on products, information packs from sales representatives, and the distribution of samples of infant formula and “educational materials” by infant formula manufacturers. To address these problematic practices, in 1981, the WHO established the International Code of Marketing of Breast-milk Substitutes (the “Code”) to end the inappropriate marketing of infant formula and other food and drinks intended for children up to age two. In 2016, WHO expanded the definition of breastmilk substitutes to include milk and milk products specifically marketed for feeding infants and young children up to age three. However, the United States is one of a minority of countries that has not passed any legislation or regulation to implement the Code. Furthermore, U.S. regulation and enforcement actions have not kept pace with the introduction of new products and product categories and the profusion of labeling and marketing claims questionably implying nutritional and developmental benefits from these products.


2018 ◽  
Vol 16 (3) ◽  
Author(s):  
Dina Rakhmawati ◽  
Nurhaidah . ◽  
Suprijandani .

Makanan jajanan menurut WHO (World Health Organization) adalah makanan dan minuman yang dipersiapkan dan dijual oleh pedagang kaki lima di jalanan dan tempat-tempat yang ramai atau tempat-tempat umum yang dapat dimakan atau dikonsumsi tanpa pengolahan lebih lanjut. Selama ini masih banyak makanan jajanan yang berpotensi dapat mengganggu kesehatan, seperti keracunan makanan. Dalam upaya menghindari terjadinya keracunan makanan maka perlu meningkatkan pengetahuan dan sikap anak usia sekolah tentang makanan jajanan menggunakan alat bantu atau media promosi, seperti media leaflet dan media video. Penelitian ini bertujuan untuk mengetahui perbedaan penyuluhan menggunakan media leaflet dengan video tentang pengetahuan dan sikap siswa materi makanan jajanan.Jenis penelitian ini merupakan penelitian pra-eksperimental dengan rancangan penelitian yang digunakan adalah pra-eksperimen one group pre-post test design. Sampel dalam penelitian ini sebanyak 51 siswa kelas V pada responden kelompok media leaflet dan 51 siswa kelas V pada responden kelompok media video. Data yang diperoleh selanjutnya dianalisis secara analitik menggunakan paired t test pada program komputer.Hasil penelitian menunjukkan bahwa ada perbedaan yang signifikan rata-rata nilai tingkat pengetahuan tentang makanan jajanan sebelum dengan sesudah dilakukan penyuluhan pada kelompok media leaflet dengan p value (0,032) < α (0,05), sedangkan pada sikap kelompok media leaflet dan pengetahuan serta sikap kelompok media video tidak terdapat perbedaan yang signifikan p value > α (0,05).Kesimpulan dalam penelitian ini diketahui bahwa penggunaan media leaflet dalam penyuluhan lebih baik dibandingkan dengan media video  terhadap peningkatan pengetahuan dan sikap responden. Disarankan agar sekolah melakukan penyuluhan secara berkala menggunakan bantuan media leaflet.Kata Kunci : Pengetahuan, Sikap, Media Leaflet dan Video


2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hasmina Tari Mokui ◽  
Luther Pagiling ◽  
Tachrir Tachrir ◽  
Ranno Marlany Rachman

The number of positive cases of COVID-19 has continued to increase since it was announced by the Government in early March 2020. According to the World Health Organization (WHO), the provision of hygiene and sanitation facilities is one of the most important means of mitigating the outbreak of COVID-19 and other infectious diseases. This study aims to evaluate the socialization of assistance in making automatic handwashing devices online to communities in Southeast Sulawesi as an effort to mitigate COVID-19. The socialization was carried out by collaborating with the Southeast Sulawesi COVID-19 SATGAS Secretariat as a display location for a prototype automatic hand washing device. Meanwhile, assistance is carried out through the implementation of webinars via Zoom and the publication of video tutorials on social media in the form of YouTube and other media. The performance evaluation of the mentoring program is carried out in two forms, namely searches on online media and through online feedback presented after the webinar. Based on the response from online media and the feedback, the public responded positively to this and some of them were interested in making similar hand washing devices.


2019 ◽  
Author(s):  
Chaofan Wang ◽  
Zhanna Sarsenbayeva ◽  
Xiuge Chen ◽  
Tilman Dingler ◽  
Jorge Goncalves ◽  
...  

BACKGROUND Hand hygiene is a crucial and cost-effective method to prevent health care–associated infections, and in 2009, the World Health Organization (WHO) issued guidelines to encourage and standardize hand hygiene procedures. However, a common challenge in health care settings is low adherence, leading to low handwashing quality. Recent advances in machine learning and wearable sensing have made it possible to accurately measure handwashing quality for the purposes of training, feedback, or accreditation. OBJECTIVE We measured the accuracy of a sensor armband (Myo armband) in detecting the steps and duration of the WHO procedures for handwashing and handrubbing. METHODS We recruited 20 participants (10 females; mean age 26.5 years, SD 3.3). In a semistructured environment, we collected armband data (acceleration, gyroscope, orientation, and surface electromyography data) and video data from each participant during 15 handrub and 15 handwash sessions. We evaluated the detection accuracy for different armband placements, sensor configurations, user-dependent vs user-independent models, and the use of bootstrapping. RESULTS Using a single armband, the accuracy was 96% (SD 0.01) for the user-dependent model and 82% (SD 0.08) for the user-independent model. This increased when using two armbands to 97% (SD 0.01) and 91% (SD 0.04), respectively. Performance increased when the armband was placed on the forearm (user dependent: 97%, SD 0.01; and user independent: 91%, SD 0.04) and decreased when placed on the arm (user dependent: 96%, SD 0.01; and user independent: 80%, SD 0.06). In terms of bootstrapping, user-dependent models can achieve more than 80% accuracy after six training sessions and 90% with 16 sessions. Finally, we found that the combination of accelerometer and gyroscope minimizes power consumption and cost while maximizing performance. CONCLUSIONS A sensor armband can be used to measure hand hygiene quality relatively accurately, in terms of both handwashing and handrubbing. The performance is acceptable using a single armband worn in the upper arm but can substantially improve by placing the armband on the forearm or by using two armbands. CLINICALTRIAL


Author(s):  
Yash Jaiswal

As of late toward the finish of 2019, another illness was found in Wuhan, China. This illness was analyzed to be brought about by another kind of Covid and influenced nearly the entire world. Chinese scientists named this novel infection as 2019-nCov or Wuhan-Covid. Notwithstanding, to try not to misjudge the World Health Organization commotions it as COVID-19 infection while interfacing with the media COVID-19 is new internationally just as in India. This has upset peoples and group minds. There are different gossips and tidbits about the Covid in Indian culture which causes alarm in neighborhoods and people group minds. It is the need of society to know legends and realities about Covid to lessen the frenzy and make the correct preparatory moves for our security against the Covid. Subsequently, this article attempts to bring to the open fantasies and present current realities to the ordinary citizens. We have to confirm fantasies spreading through online media and keep our selves prepared with realities and be confident of what we know and do at this COVID 19 era at individual levels. Fitting these activities in individual minds across nations is bound to benefit the whole world.


2020 ◽  
Author(s):  
Alvaro M. Rodriguez-Rodriguez ◽  
Maria Blanco ◽  
Pedro Lopez-Diaz ◽  
Marta De la Fuente-Costa ◽  
Joaquin Calatayud ◽  
...  

BACKGROUND The world is experiencing a pandemic caused by a novel coronavirus. Insufficient physical activity is a key factor of social isolation strategies that can increase the risk of illness. Home based exercise activities could help during self-isolation. OBJECTIVE The aim of this study was to assess the availability, characteristics and accuracy of online home exercises in Youtube. METHODS A systematic search was carried out on uploaded videos on Youtube. The popularity of videos was evaluated with Video Power Index (VPI). The informational quality and accuracy of the source of information were measured using the Discern Scale and the Global Quality Score (GQS). The exercises were evaluated according to the World Health Organization (WHO) recommendations. Interobserver agreement and individual correlations of each video data were statistically analyzed. RESULTS The first 150 videos were selected and, after applying exclusion criteria, 68 videos were analyzed and evaluated. DISCERN scored a mean of 2,29 (Standard deviation -SD- 0,91) with a median of 2,25 (minimum 0,50 and maximum 4,50); HON CODE scored a mean of 58,95 (SD 12,89) with a median of 57,5 (minimum 24,5 and maximum 85) and GQS scored a mean of 2,32 (SD 0,86) with a median of 2,0 (minimum 1,0 and maximum 4,5). CONCLUSIONS The quality of the existing online home exercises videos in Youtube during confinement is low and does not reflect the WHO recommendations. International health organizations must verify whether their recommendations are met on internet. Effective strategies and tools capable of evaluating the quality of this information are needed to filter out erroneous or non-rigorous information that may affect the health of people.


Nutrients ◽  
2020 ◽  
Vol 12 (5) ◽  
pp. 1253
Author(s):  
Stanley Wong ◽  
Elise Pauzé ◽  
Farah Hatoum ◽  
Monique Potvin Kent

The marketing of unhealthy foods and beverages contributes to childhood obesity. In Canada and the United States, these promotions are self-regulated by industry. However, these regulations do not apply to movie theatres, which are frequently visited by children. This pilot study examined the frequency and healthfulness of food advertising in movie theatres in the United States and Canada. A convenience sample of seven movie theatres in both Virginia (US) and Ontario (Canada) were visited once per month for a four-month period. Each month, ads in the movie theatre environment and before the screening of children’s movies were assessed. Food ads were categorized as permissible or not permissible for marketing to children using the World Health Organization’s European Nutrient Profile Model. There were 1999 food ads in the movie theatre environment in Ontario and 43 food ads identified in the movie theatre environment in Virginia. On average, 8.6 (SD = 3.3) and 2.2 (SD = 0.9) food ads were displayed before children’s movies in Ontario and Virginia, respectively. Most or all (97–100%) food ads identified in Virginia and Ontario were considered not permissible for marketing to children. The results suggest that movie theatre environments should be considered for inclusion in statutory food marketing restrictions in order to protect children’s health.


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