scholarly journals Development and early feasibility of chatbots for educating patients and their caregivers with lung cancer in Japan: A mixed-method study (Preprint)

2021 ◽  
Author(s):  
Yuki Kataoka ◽  
Tomoyasu Takemura ◽  
Munehiko Sasajima ◽  
Naoki Katoh

BACKGROUND Chatbots are artificial intelligence-driven programs that interact with people. The application of this technology is wide—including collecting and delivering information, creating and answering inquiries, collecting customer feedback, and even delivering personalized health and medical information to patients through mobile and web-based platforms. However, there are no chatbots for lung cancer patients and their caregivers. OBJECTIVE Our research objective was to develop and evaluate the early feasibility of a chatbot designed to improve symptom management knowledge of patients with lung cancer and their caregivers. METHODS We conducted a sequential mixed method approach that included conducting a web-based anonymized questionnaire survey of physicians and paramedics from June to July 2019. Two physicians conducted a content analysis of the questionnaire to organize it into frequently asked questions (FAQs). Based on the FAQs, we developed and integrated a chatbot into a social network service. The chatbot was then tested by the physicians and paramedics (alpha test), thereafter, by the patients or their caregivers (beta test). RESULTS We obtained 246 questions from 15 healthcare providers. After the test, we identified 91 FAQs and their corresponding answers. In the beta test, 11 patients and one caregiver participated. The participants were asked 60 questions. Eight questions (13%) did not match the appropriate categories. After the beta test, seven participants (64%) answered the post-experimental questionnaire. The mean satisfaction score was 2.7 points out of 5 (standard deviation: 0.5). CONCLUSIONS Medical staff caring for lung cancer patients would be able to use the categories specified in this study to educate patients. Further research is warranted to improve chatbots in terms of interaction. CLINICALTRIAL Chatbot; lung cancer; symptom management education; mixed method approach

2016 ◽  
Vol 52 (4) ◽  
pp. 469-482 ◽  
Author(s):  
Catherine E. Mosher ◽  
Joseph G. Winger ◽  
Nasser Hanna ◽  
Shadia I. Jalal ◽  
Lawrence H. Einhorn ◽  
...  

2010 ◽  
Vol 10 (2) ◽  
pp. 218 ◽  
Author(s):  
Ji Hyun Sung ◽  
Min Young Kim ◽  
Ok Hee Hwang ◽  
Han Jin Yoo ◽  
Eun Ja Lee

2014 ◽  
Vol 13 (5) ◽  
pp. 955 ◽  
Author(s):  
Ricardo Machado ◽  
Michael C. Cant ◽  
Helen Seaborne

Traditionally, marketing was about delivering the right product to the consumer at the right place and set at the right price. In recent years, experiential marketing has increased in popularity among companies that aim at delivering holistic experiences to be enjoyed by their consumers. With the technology explosion and the level of development the past number of years, marketers have become more and more focussed on different ways and methods to reach consumers. The use of experiential marketing as a means of getting consumer buy-in and attention is gaining in momentum - with Apple leading the way. This study made use of a mixed-method approach to determine the relationship between experiential marketing and brand advocacy through brand loyalty. Qualitative research was utilised to deduce themes for brand advocacy for Apple, which was incorporated into the quantitative research in the form of a web-based questionnaire completed by consumers of Apple products. Apple consumers found the experiential marketing efforts by Apple to have an influence on their feeling of loyalty toward the brand. As that feeling of loyalty increased, these consumers displayed a high tendency toward becoming brand advocates for Apple.


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