Digital Support for Renal Patients through Facebook: Examining the Efforts of Singapore Social Service Agencies during the COVID-19 Pandemic (Preprint)
BACKGROUND During the coronavirus disease 2019 (COVID-19) pandemic, social service agencies (SSAs) play a crucial role in supporting renal patients, who are particularly vulnerable to infections. Social media platforms such as Facebook, serves as an effective medium for these SSAs to disseminate information. OBJECTIVE Content analysis of the SSAs’ Facebook posts can provide insights on whether Facebook has been well-utilized during the COVID-19 pandemic and enable SSAs to improve their social media use in future pandemics. This study aimed to compare renal-related SSAs’ Facebook post content before and during the COVID-19 pandemic. METHODS Facebook posts of the National Kidney Foundation (NKF), Kidney Dialysis Foundation (KDF), and Muslim Kidney Action Association (MKAC), made during the pre-COVID-19 period (January 23, 2019 to June 2, 2019) and the peri-COVID-19 period (January 23, 2020 to June 1, 2020) were extracted. A classification scheme was developed by two coders with themes derived inductively and deductively. Each Facebook post was assigned with a theme. RESULTS Analysis indicate that the number of Facebook posts increased from 115 in the pre-COVID-19 period to 293 in the peri-COVID-19 period. During peri-COVID-19, posts regarding lifestyle changes, donations and infectious disease surfaced. While the proportion of posts about encouraging kindness increased, the proportion of posts about community-based events and psychosocial support decreased. CONCLUSIONS Facebook was found to be well-utilized by renal SSAs in engaging their beneficiaries during the pandemic. In future pandemics, Renal SSAs should place emphasis on posts related to psychosocial support and encouraging kindness.