On the verge of a new era in tobacco control: determining the perceptions and attitudes of IQOS users in Turkey (Preprint)
BACKGROUND IQOS is a heated tobacco product which has been spreading worldwide. The manufacturer of the product claims that IQOS is less harmful than conventional cigarettes. OBJECTIVE This study determined the perceptions and attitudes of IQOS users in Turkey and evaluated the possible impacts of heated tobacco products (HTPs) on tobacco control policies and their implementation in the future. METHODS HTPs are banned in Turkey. However, obtaining IQOS in the black market is easy. We conducted a survey consisting of 30 questions by reaching 100 IQOS users within 13 months in the city of Izmir. We used descriptive statistics to analyse the data. RESULTS Of the 100 IQOS users surveyed, (1) 98% stated that IQOS is less harmful than conventional cigarettes (CC); (2) 98% experienced positive changes to their health after completely switching to IQOS from CC; (3) 76% used IQOS in closed spaces; (4) 82% did not reduce their daily tobacco consumption; (5) 62% stated that IQOS encourages ex-smokers to relapse; (6) 80% stated that IQOS stimulates children and young people to start smoking; (7) 86% stated that the smoking satisfaction from IQOS is very close/equal to that from CC; (8) 56% stated that IQOS makes a positive contribution to their personal image; and (9) 40% claimed that quitting IQOS can be easier than quitting CC. CONCLUSIONS HTPs could cause the tobacco epidemic to grow by undermining smokers’ efforts to quit and encouraging ex-smokers, children and young people to start smoking. The idea that IQOS is less harmful than CC, together with the emerging misleading suggestion that nicotine may block COVID-19 symptoms, could trigger the proliferation of HTPs during the COVID-19 pandemic.