Multimodal Recruitment for an Internet-Based Pilot Study of Ovulation and Menstruation (OM) Health (Preprint)
BACKGROUND Multimodal recruitment strategies are a novel way to increase diversity of research populations. However, these methods have not been previously applied to understanding the prevalence of menstrual disorders such as polycystic ovary syndrome (PCOS). OBJECTIVE To test feasibility of using an online survey platform to recruit a diverse cohort to study ovulation and menstruation health. METHODS We conducted the Ovulation and Menstruation Health (OM) Pilot Study using an online survey platform to recruit 200 women from a clinical population, a community fair, and the internet. RESULTS We recruited 438 women over 29 weeks between September 2017 and March 2018. After consent and eligibility determination, 345 enrolled, 278 started, and 247 completed the survey. Survey initiation and (completion) by recruitment location were 43 (28) from the clinic, 61(60) from a community fair, and 174 (159) from the internet. Among all participants, the mean (SD) age was 27 (6) years, body mass index was 26 kg/m2 (7), 79.7% had a college degree or higher, and 14.6% reported a physician diagnosis of PCOS. Race/ethnic distribution was 64.7% White, 11.8% Black, 7.7% Hispanic; and 5.9% Asian; 9.9% reported more than one race/ethnicity. The highest enrollment of Black race/ethnicity was in clinic (40.5%) compared to 1.6% in the community fair, and 8.3% using the internet. Survey completion rates were highest among those recruited from the internet (91.4%) and community fairs (98.4%), compared to in-clinic (65.1%). CONCLUSIONS Multimodal recruitment achieved target recruitment in a short time period, and established a racially diverse cohort to study ovulation and menstruation health. There was greater enrollment and completion rates among those recruited via the internet and community-fair.