scholarly journals Comparison of topics and concerns discussed on Chinese and French social media during the COVID-19 lockdown (Preprint)

2020 ◽  
Author(s):  
Stéphane Schück ◽  
Pierre Foulquié ◽  
Adel Mebarki ◽  
Carole Faviez ◽  
Mickaïl Khadhar ◽  
...  
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Data Privacy ◽  
Topic Model ◽  
Scientific Information ◽  
Privacy Concerns ◽  
The Social ◽  
Social Media Platforms ◽  
The Impact ◽  
Country Specific

BACKGROUND During the coronavirus disease 2019 (COVID-19) pandemic, numerous countries, including China and France, have implemented lockdown measures that have been shown to be effective in controlling the epidemic. However, little is known about the impact of these measures on the population as expressed on social media from different cultural contexts. OBJECTIVE To assess and compare the evolution of the topics discussed on Chinese and French social media during the COVID-19 lockdown. METHODS We extracted posts containing “COVID-19”- or “lockdown”-related keywords in the most commonly used micro-blogging social media platforms, i.e., Weibo (China) and Twitter (France), from one week before to the lifting of the lockdown. A topic model was applied independently for three periods: pre-lockdown, early lockdown and mid-to-late lockdown, to assess the evolution of the topics discussed on Chinese and French social media. RESULTS 6 395, 23 422 and 141 643 Chinese Weibo messages, and 34 327, 119 919, and 282 965 French tweets were extracted in the pre-lockdown, early lockdown and mid-to-late lockdown periods in China and France, respectively. Four categories of topics were discussed in a continuously evolving way in all three periods: epidemic news and everyday life, scientific information, public measures and solidarity & encouragement. The most represented category over all periods in both countries was epidemic news and everyday life. Scientific information was far more discussed on Weibo than in French tweets. Misinformation circulated through social media in both countries; however, it was more concerned with the virus and epidemic in China, whereas it was more concerned with the lockdown measures in France. Regarding public measures, more criticisms were identified in French tweets than on Weibo. Advantages and data privacy concerns regarding tracing apps were also addressed in French tweets. CONCLUSIONS This study is the first to compare the social media content in Eastern and Western countries during the unprecedented COVID-19 lockdown. Our results describe common and different public reactions behaviors and concerns, and can help characterize country-specific public needs and appropriately address them during an outbreak.

scholarly journals Concerns Discussed on Chinese and French Social Media During the COVID-19 Lockdown: Comparative Infodemiology Study Based on Topic Modeling

10.2196/23593 ◽  
2021 ◽  
Vol 5 (4) ◽  
pp. e23593
Author(s):  
Stéphane Schück ◽  
Pierre Foulquié ◽  
Adel Mebarki ◽  
Carole Faviez ◽  
Mickaïl Khadhar ◽  
...  
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Data Privacy ◽  
Topic Model ◽  
Scientific Information ◽  
Privacy Concerns ◽  
Cultural Contexts ◽  
Social Media Platforms ◽  
Specific Interests ◽  
The Impact

Background During the COVID-19 pandemic, numerous countries, including China and France, have implemented lockdown measures that have been effective in controlling the epidemic. However, little is known about the impact of these measures on the population as expressed on social media from different cultural contexts. Objective This study aims to assess and compare the evolution of the topics discussed on Chinese and French social media during the COVID-19 lockdown. Methods We extracted posts containing COVID-19–related or lockdown-related keywords in the most commonly used microblogging social media platforms (ie, Weibo in China and Twitter in France) from 1 week before lockdown to the lifting of the lockdown. A topic model was applied independently for three periods (prelockdown, early lockdown, and mid to late lockdown) to assess the evolution of the topics discussed on Chinese and French social media. Results A total of 6395; 23,422; and 141,643 Chinese Weibo messages, and 34,327; 119,919; and 282,965 French tweets were extracted in the prelockdown, early lockdown, and mid to late lockdown periods, respectively, in China and France. Four categories of topics were discussed in a continuously evolving way in all three periods: epidemic news and everyday life, scientific information, public measures, and solidarity and encouragement. The most represented category over all periods in both countries was epidemic news and everyday life. Scientific information was far more discussed on Weibo than in French tweets. Misinformation circulated through social media in both countries; however, it was more concerned with the virus and epidemic in China, whereas it was more concerned with the lockdown measures in France. Regarding public measures, more criticisms were identified in French tweets than on Weibo. Advantages and data privacy concerns regarding tracing apps were also addressed in French tweets. All these differences were explained by the different uses of social media, the different timelines of the epidemic, and the different cultural contexts in these two countries. Conclusions This study is the first to compare the social media content in eastern and western countries during the unprecedented COVID-19 lockdown. Using general COVID-19–related social media data, our results describe common and different public reactions, behaviors, and concerns in China and France, even covering the topics identified in prior studies focusing on specific interests. We believe our study can help characterize country-specific public needs and appropriately address them during an outbreak.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2017 ◽  
pp. 132-170 ◽  
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2021 ◽  
pp. 1271-1301
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising

2019 ◽  
Vol 11 (4) ◽  
pp. 39-55
Author(s):  
Debora Dhanya A ◽  
Uma Pricilda Jaidev
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Psychological Reactance ◽  
Privacy Concern ◽  
The Social ◽  
Social Media Platforms ◽  
Social Advertising ◽  
Target Consumer ◽  
Personalized Advertising ◽  
The Impact

Social advertising, ads in social media platforms, have become popular in recent years because of the evolution of internet technologies such as web analytics and big data mining. The content of the social advertisement is tailored in order to personalize the message to the target consumer groups. In an effort to reach the prospects, marketers should focus on the social leads on social networking sites (SNS) to promote and to sell their brands/products. Drawing on, online personalized advertising literature, e-WOM recommendations and increasing privacy concerns and perceived ad personalization (conceptualized as functions of psychological reactance) on SNS leads to avoid such advertisements. The goal of the study is to investigate the impact of perceived personalization, privacy concern, and e-WOM to consumers' behavioral click through intentions towards social ads. This study contributed to the theory of psychological reactance by indicating that the individuals with less privacy concern and personalized recommendations from their contacts on SNS have a smaller amount of reactance towards social advertisements than commercial advertisements by marketers. Suggestions for advertisers, social media marketing practitioners conclude the paper.

Social Media to Social Media Analytics

2019 ◽  
Vol 10 (2) ◽  
pp. 57-70 ◽  
Author(s):  
Vikas Kumar ◽  
Pooja Nanda
Keyword(s):  
Social Media ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Ethical Concerns ◽  
Ethical Implications ◽  
The Social ◽  
Social Media Platforms ◽  
The Individual ◽  
The Impact ◽  
Media Data

With the amplification of social media platforms, the importance of social media analytics has exponentially increased for many brands and organizations across the world. Tracking and analyzing the social media data has been contributing as a success parameter for such organizations, however, the data is being poorly harnessed. Therefore, the ethical implications of social media analytics need to be identified and explored for both the organizations and targeted users of social media data. The present work is an exploratory study to identify the various techno-ethical concerns of social media engagement, as well as social media analytics. The impact of these concerns on the individuals, organizations, and society as a whole are discussed. Ethical engagement for the most common social media platforms has been outlined with a number of specific examples to understand the prominent techno-ethical concerns. Both the individual and organizational perspectives have been taken into account to identify the implications of social media analytics.

scholarly journals Impact of Influencers in Consumer Decision Process: The Fashion Industry

2020 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Siti Nurfadila
Keyword(s):  
Social Media ◽  
Decision Process ◽  
Vital Role ◽  
Target Audience ◽  
Fashion Industry ◽  
Consumer Decision ◽  
Consumer Decision Process ◽  
The Social ◽  
Social Media Platforms ◽  
The Impact

The popularity of influencers is continuous and doesn’t have a limited window of influence. Internet and social media play vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwise the target audience can easily change suppliers. The present   study is intended to explore the influencer marketing techniques used by fashion industries and also the impact of influencers on the consumers buying decision process in fashion industry.

Social Media Ethics for the Professional Psychotherapist

2020 ◽  
Author(s):  
Kristi Pikiewicz
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Media Ethics ◽  
Ethical Considerations ◽  
Privacy Concerns ◽  
Therapeutic Goals ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media

This chapter explores the ethical considerations that can guide a therapist’s personal and professional use of social media. The incredible pace of change in the social media landscape has led many institutions to delay the development and distribution of specific guidelines or recommendations; however, the literature establishing the boundaries and best practices for the patient–therapist relationship, along with privacy concerns in both directions, and the termination of this relationship, offer a context in which to develop personal competency in the use of social media, both to avoid detrimental entanglements and to enhance progress toward therapeutic goals. While social media platforms and the uses of these platforms change, the basic ethical considerations framing the patient–therapist relationship do not. By using established ethics to guide the use of evolving technologies, a therapist can ensure their use of these technologies remains consistent with long-held best practices.

scholarly journals Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

2020 ◽  
Vol 12 (17) ◽  
pp. 7038
Author(s):  
Kirtika Deo ◽  
Abhnil Amtesh Prasad
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Global Climate Change ◽  
Data Privacy ◽  
Global Climate ◽  
User Engagement ◽  
Small Islands ◽  
The Past ◽  
The Social ◽  
Social Media Platforms

Climate change has become one of the most debated topics in recent times. The social media platforms have given the general public the power and propensity to share and express concerns about climate change. However, climate change awareness created on social media depends on user engagement with the contents modulated by emotions. Much has been researched in this area using Twitter, but Facebook fan-based pages have not been extensively explored in the past. In this study, we investigate the engagement behaviour of users on a Facebook fan-based page titled “Global Climate Change Awareness” by analysing user insights data for two years starting from April 2018 to April 2020. Results show that the frequency of posts made to the page did not significantly promote engagement but improved visibility of the contents to the users. Overall, fan growth was attributed more to increased post visibility that enhanced post engagement. Hashtags associated with climate change had a significant reach amongst users, but those associated with disasters where the page expressed sadness and informed users about taking precautions had the highest engagement rate. Likewise, users from developing countries, especially from the small islands, were more engaged with climate change awareness. This study did not assess negative responses from users (possible deniers of climate change) and other Facebook fan-based pages due to data privacy and stringent Facebook policy.

Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising

2021 ◽  
pp. 1880-1898
Author(s):  
Debora Dhanya A ◽  
Uma Pricilda Jaidev
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Psychological Reactance ◽  
Privacy Concern ◽  
Privacy Concerns ◽  
The Social ◽  
Social Media Platforms ◽  
Social Advertising ◽  
Target Consumer ◽  
Personalized Advertising

Social advertising, ads in social media platforms, have become popular in recent years because of the evolution of internet technologies such as web analytics and big data mining. The content of the social advertisement is tailored in order to personalize the message to the target consumer groups. In an effort to reach the prospects, marketers should focus on the social leads on social networking sites (SNS) to promote and to sell their brands/products. Drawing on, online personalized advertising literature, e-WOM recommendations and increasing privacy concerns and perceived ad personalization (conceptualized as functions of psychological reactance) on SNS leads to avoid such advertisements. The goal of the study is to investigate the impact of perceived personalization, privacy concern, and e-WOM to consumers' behavioral click through intentions towards social ads. This study contributed to the theory of psychological reactance by indicating that the individuals with less privacy concern and personalized recommendations from their contacts on SNS have a smaller amount of reactance towards social advertisements than commercial advertisements by marketers. Suggestions for advertisers, social media marketing practitioners conclude the paper.

scholarly journals SOCIAL MEDIA INSECURITIES IN EVERYDAY LIFE AMONG YOUNG ADULTS – AN ETHNOGRAPHY OF ANONYMOUS JODEL DISCLOSURES

2020 ◽  
Author(s):  
Malene Charlotte Larsen
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Everyday Life ◽  
Relational Maintenance ◽  
Online Ethnography ◽  
The Social ◽  
Social Media Platforms ◽  
Interview Studies ◽  
Media Practices

This paper analyzes what makes young adults feel insecure when they use social media in everyday life as a means to socialize and connect with peers. The analysis is based on a two-year online ethnography (Hine, 2015) conducted on Jodel, an anonymous location based social media app popular among young adults across Europe. The paper focuses on Jodel users’ anonymous disclosures about their social media related insecurities – shedding light on discourses related to social media practices that are often hidden or neglected in interview studies. The analysis finds that it is often the affordances of the social media platforms (Bucher & Helmond, 2018) or changes in the design of apps such as Snapchat, Instagram or Tinder that lead to feelings of insecurity or uncertainty in relational maintenance or in the forming of new relationships. Thus, the codes of everyday actions become unclear and different expectations as to the affordances of social media platforms result in diffuse interaction orders (Goffman, 1983) in various situations. Put in other words: Because of the platforms, young adults sometimes find it difficult to know why peers behave like they do online resulting in unfounded worries and feelings of insecurity.

Sign in / Sign up

Export Citation Format

Share Document