Adoption of the mobile platform of medical and senior care: An empirical examination of perceived value (Preprint)

2020 ◽  
Author(s):  
Jie Xiong ◽  
Meiyun Zuo
Keyword(s):  
Older Adults ◽  
Negative Impact ◽  
Positive Impact ◽  
Family Members ◽  
Perceived Value ◽  
Value Theory ◽  
Mobile Platform ◽  
Research Model ◽  
Intention To Adopt ◽  
Factors Influencing

BACKGROUND The mobile platform of medical and senior care (MPMSC) is the platform that provides users with one-stop medical and senior care services through mobile devices. The MPMSC presents users—namely, older adults and their family members—with multiple benefits. However, we lack sufficient understanding of the factors motivating users to adopt such new platform. OBJECTIVE The aim of this study is to understand the factors that drive older adults and their family members to adopt MPMSC. METHODS Focusing on the unique characteristics of MPMSC, this study develops a research model based on perceived value theory to understand the benefit and sacrifice factors influencing user adoption of the MPMSC. This study uses Partial Least Squares techniques to analyze data collected from a sample of 215 potential users to verify its hypotheses. RESULTS The results demonstrate that perceived value is a predictor in explaining users’ intention to adopt MPMSC (β=0.701, P＜0.001). In terms of benefit factors, perceived service usefulness (β=0.325, P＜0.001) has a positive impact on perceived value, and perceived service complementarity has a positive impact on perceived value too (β=0.179, P=0.006). In terms of sacrifice factors, perceived service fee has a negative impact on perceived value (β=-0.415, P＜0.001), while legal concerns have a negative impact on intention to adopt MPMSC (β=-0.112, P=0.02). The research model explained 54.7% of the variance in intention to adopt MPMSC and 58.2% of the variance in perceived value. CONCLUSIONS Based on the perceived value theory, we proposed and tested the MPMSC adoption model. The findings can enhance our understanding of the factors influencing the adoption of MPMSC, and help practitioners successfully implement MPMSC by attracting more users.

The Factors of Why the People of Pakistan Do Not Purchase Paid Apps

2020 ◽  
Vol 10 (2) ◽  
pp. 44-56
Author(s):  
Umar Farooq Gillani ◽  
Muhammad Ishfaq Khan ◽  
Manzar Waseem Ishaq ◽  
Kashif Aziz ◽  
Muhammad Nawas Akram
Keyword(s):  
Purchase Intention ◽  
Negative Impact ◽  
Value Theory ◽  
Growth Potential ◽  
High Price ◽  
Research Model ◽  
Mobile Game ◽  
The People ◽  
Proposed Model ◽  
Significant Negative Impact

Despite the huge growth potential that has been predicted for purchase intention toward paid apps and the mobile game market, little is known about what motivates game players to make such purchases. The purpose of this article is to build a research model based on the satisfaction literature and studies of value theory to identify the antecedents of paid app purchase intention in the context of mobile games. The proposed model was empirically tested and uses data from 310 players of different games groups. Multiple regression, Process Macro, and moderation regression were used to measure the research model. The results tell that satisfaction to the mobile game has a significant influence on a player's intention to make paid app purchase. The perceived values of the game have a direct influence on the satisfaction of all players but appear to have relatively moderation impact of price have significant negative impact on the purchase intentions of players. Specifically, our study revealed a high price decrease the purchase intention of a satisfied player.

The Influence of Perceived Innovation and Brand Awareness on Purchase Intention of Innovation Product — An Example of iPhone

2014 ◽  
Vol 11 (04) ◽  
pp. 1450026 ◽  
Author(s):  
Shwu-Ing Wu ◽  
Li-Pang Ho
Keyword(s):  
Mobile Phone ◽  
Purchase Intention ◽  
Negative Impact ◽  
Positive Impact ◽  
Perceived Value ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Innovative Products ◽  
Innovation Product ◽  
3G Mobile Phone

As the number of mobile phone users has increased steadily in recent years, mobile phone manufacturers continuously compete to be the first to introduce innovative products to the market in the hope of gaining a larger market share. Currently, the innovation product has become the target of competition in the mobile phone industry. Thus, this study uses 3G mobile phone as an example, through literature review and empirical research to examine whether perceived innovation and brand awareness have a significant impact on the perceived quality, perceived value, and purchase intention toward innovation products. An analysis of 595 effective questionnaires produced five main findings: (i) consumer-perceived innovation has significant and positive impact on the perceived quality and purchase intention; (ii) brand awareness has significant and positive impact on the consumer-perceived quality; (iii) perceived quality has significant and positive impact on perceived value; (iv) consumer-perceived value has significant and positive impact on purchase intention; however, (v) consumer-perceived quality has significant and negative impact on purchase intention. Moreover, this study evidences that consumer-perceived innovation has higher effect on purchase intention than brand awareness. These results can provide useful information to mobile phone industry to carry out innovation planning and marketing strategy.

Drivers and Inhibitors of Mobile-Payment Adoption by Smartphone Users

2012 ◽  
Vol 8 (3) ◽  
pp. 50-67 ◽  
Author(s):  
Pavel Andreev ◽  
Nava Pliskin ◽  
Sheizaf Rafaeli
Keyword(s):  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Conceptual Modeling ◽  
Location Based Services ◽  
Mobile Payment ◽  
Research Model ◽  
Mobile Location ◽  
Smart Mobile ◽  
Conceptual Research

The widespread penetration of smart mobile devices has facilitated rapid growth of mobile location-based services (LBS), which provide users with a variety of benefits and are attractive from a marketing perspective. However, mobile-payment (M-Payment) adoption by users has been below expectations. For better understanding of drivers and inhibitors of the willingness to M-Pay for mobile LBS, this study contributes by conceptual modeling and empirical assessment of user willingness to M-Pay. To test the proposed conceptual research model, data from 122 valid responses were analyzed by employing the Partial Least Squares (PLS) technique. The findings show that Perceived Risk is the main inhibitor of user willingness to M-Pay for LBS and that the magnitude of this inhibitor’s negative impact is at least twice the magnitude of any driver’s positive impact.

scholarly journals Electronic Commerce for Sustainable Rural Development: Exploring the Factors Influencing BoPs’ Entrepreneurial Intention

2021 ◽  
Vol 13 (19) ◽  
pp. 10604
Author(s):  
Lijuan Huang ◽  
Guojie Xie ◽  
Raoyi Huang ◽  
Guokai Li ◽  
Weiwei Cai ◽  
...  
Keyword(s):  
Communication Technology ◽  
Local Governments ◽  
Online Survey ◽  
Negative Impact ◽  
Positive Impact ◽  
Professional Knowledge ◽  
Entrepreneurial Intention ◽  
Sustainable Rural Development ◽  
Factors Influencing ◽  
Resource Endowment

Rural e-commerce entrepreneurship is an effective and credible means to alleviate poverty and promote sustainable social development, particularly in the Base of the Pyramid (BoP). Understanding how to encourage BoPs’ entrepreneurial intention in the rural e-commerce market has become a key issue for private enterprises and local governments. Based on the entrepreneurial event model, we constructed a research framework to evaluate the factors influencing BoPs’ entrepreneurial intention in rural e-commerce. We conducted an online survey of rural e-commerce practitioners from Jieyang and Chaozhou in Guangdong Province, China, and empirically analyzed the survey results using SmartPLS software. The results show that professional knowledge, resource endowment, information and communication technology, and logistics infrastructure have a significant positive impact on BoP entrepreneurship in rural e-commerce, while previous market channels had a significant negative impact. Based on the findings, we recommend that BoPs should focus more on cultivating professional knowledge in e-commerce entrepreneurship and capitalize on local resource advantage. E-commerce enterprises and local governments should strengthen and improve information communication technology and logistics infrastructure among BoP communities. Policymakers should support BoP entrepreneurship in rural e-commerce by creating a favorable environment.

scholarly journals Crowdsourcing for Sustainable Urban Logistics: Exploring the Factors Influencing Crowd Workers’ Participative Behavior

2020 ◽  
Vol 12 (8) ◽  
pp. 3091
Author(s):  
Lijuan Huang ◽  
Guojie Xie ◽  
John Blenkinsopp ◽  
Raoyi Huang ◽  
Hou Bin
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Monetary Incentives ◽  
Work Enjoyment ◽  
Factors Influencing ◽  
Policies And Measures ◽  
Significant Negative Impact ◽  
Crowd Logistics ◽  
Last Mile Delivery ◽  
High Degree

With crowd logistics becoming a crucial part of the last-mile delivery challenge in many cities, continued participation of crowd workers has become an essential issue affecting the growth of the crowd logistics platform. Understanding how people are motivated to continue their participation in crowd logistics can provide some clarity as to what policies and measures should be undertaken by the industry to support its further growth. Using the Push–Pull–Mooring (PPM) theory, we developed a research model to explain the factors influencing crowd workers’ participative behavior. Survey data from 455 crowd workers were analyzed using SmartPLS3.0 software. The results show monetary rewards and trust have a significant positive impact on the willingness of crowd workers to continue participating in crowd logistics, while work enjoyment from previous work and entry barriers for work have a significant negative impact. Trust plays an intermediary role between monetary incentives and crowd workers’ willingness to continue participating. Based on the findings of this study, we recommend that crowd logistics platforms should offer reasonable monetary incentives and keep these under constant review, build a high degree of trust and cooperation with their crowd workers, and initiate activities geared towards promoting satisfaction at work.

scholarly journals Assessing the Factors Influencing Customer Satisfaction at a Specialised Boutique Restaurant in Bangkok

2020 ◽  
Vol 10 (4) ◽  
pp. 50
Author(s):  
Chun Zhang ◽  
Paul James
Keyword(s):  
Environmental Factors ◽  
Customer Satisfaction ◽  
Perceived Value ◽  
Perceived Quality ◽  
Quality Service ◽  
Research Model ◽  
Quality Factors ◽  
Customer Expectation ◽  
Factors Influencing ◽  
Service Factors

This paper evaluates the effects of associated factors (Quality, Service, and Environmental) that influence customer satisfaction at a single, stand-alone boutique restaurant. It uses ACSI as a research model to study customer satisfaction.This research uses a defined population of 4800 restaurant visitors over, for 60 days representing a previous, specific, and focused marketing exercise. The calculated sample size was 369, where respondents were chosen using systematic random sampling.Data analysis is conducted using appropriate tests that are applied to 4 variables determined as Customer Expectation, Perceived Quality, Perceived Value, and customer satisfaction extracted from the ACSI index.The study result shows that females are the target purchase group. Environmental factors respond primarily to Customer expectation and Perceived Quality; Quality and Environmental factors respond mostly to Perceived Value, Perceived Quality, Service factors that influence Customer Satisfaction. From this study, Perceived Quality and Perceived Value are significantly positive for customer satisfaction， but Customer expectation does not positively affect customer satisfaction.The results further indicate that customers focus on the experience, the authentic experience achieved expectation, and overall feeling after product and service experience. The results support the ACSI theory. The assessment revealed that Quality and Service factors relating to Customer Expectation and Perceived Quality factors relating to Perceived Value need to facilitate, as it can improve overall customer satisfaction for small restaurants.

A Structural Equation Model of Urban Forest Recreationists’ Satisfaction

2014 ◽  
Vol 675-677 ◽  
pp. 1288-1294
Author(s):  
Lu Zhou ◽  
Shu Tang
Keyword(s):  
Structural Equation ◽  
Urban Forest ◽  
Positive Impact ◽  
Perceived Value ◽  
Equation Model ◽  
Social Utility ◽  
Equation Modeling ◽  
Key Factors ◽  
Factors Influencing ◽  
Main Factors

With the method of exploratory factor analysis and structural equation modeling, this paper presented a model of urban forest recreationists’ satisfaction and conducted an empirical research. The main conclusions are as follows. Perceived value has an important and positive impact on the formation of satisfaction experience. Perceptions of "landscape resources", "facilities and services", "functional utility", "social utility" and "emotional utility" are the main factors arising the perceived value of recreationists. Meanwhile, Perceptions of "emotional utility" and "landscape resources" are the key factors influencing recreationists’ satisfaction. Furthermore, Perceptions of "functional utility" and "social utility" positively affect the perceived value of recreationists, and the perception of "facilities and services" is likely a guarantee factor for satisfaction experience. In addition, this paper has confirmed the applicability of the Means-end theory and the Cognitive-affective theory in the practice of urban forest recreationists’ satisfaction study.

Understanding virtual reality continuance: an extended perspective of perceived value

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heetae Yang ◽  
Sang-Yeal Han
Keyword(s):  
Virtual Reality ◽  
Service Providers ◽  
Perceived Value ◽  
Value Theory ◽  
Ease Of Use ◽  
Research Model ◽  
Continuance Intention ◽  
Content Type ◽  
Hedonic Value ◽  
Utilitarian Value

PurposeThe purpose of this paper is to develop an integrated research model that can explain current users' continuance intention regarding the adoption of virtual reality (VR).Design/methodology/approachThis study builds a new research model based on the perceived value theory. The model and the hypotheses formulated are tested using partial least squares analysis with 295 respondents.FindingsBoth utilitarian value and hedonic value have positive impacts on VR users' continuance intention. Among the four constructs reflecting VR device and service-related attributes, content quality and ease of use have significant impacts on the utilitarian value and hedonic value. Visual attractiveness is positively associated with hedonic value while portability affected only utilitarian value.Practical implicationsTo increase users' retention of VR, VR service providers should focus developing high-quality VR content, and VR device manufacturers should consider both ease of use and visual attractiveness of VR devices.Originality/valueThis study is the first empirical study to investigate user adoption of VR devices and services synthetically, as most of prior studies related to VR adoption mainly focused on VR devices or specific services.

scholarly journals The Effect of Dividend Payment on Firm’s Financial Performance: An Empirical Study of Vietnam

2021 ◽  
Vol 14 (8) ◽  
pp. 353
Author(s):  
Cuong Duc Pham ◽  
Anh Huu Nguyen ◽  
Nga Thanh Doan ◽  
Trang Thu Ta ◽  
Hieu Thanh Nguyen ◽  
...  
Keyword(s):  
Financial Performance ◽  
Negative Impact ◽  
Positive Impact ◽  
Financial Statements ◽  
Research Model ◽  
Dividend Payment ◽  
Dividend Policies ◽  
Dependent Variables ◽  
Negative Effect ◽  
Research Gap

This research aims to investigate the effects of dividend policies on a firms’ financial performance. The paper explores the research gap and then builds a research model using ROA, ROE, and Tobin’s Q as dependent variables, dividend rate and decision of dividend payment as independent variables. The paper collected data and financial statements of 450 firms that are listing on the stock market of Vietnam from 2008 to 2019. The analysis results indicate that the decision of dividend payment has negative impact to Vietnamese firms measured by accounting-based performance but this improve market expectation on firms. In addition, the paper finds that Vietnamese firms are offering low dividend rate which has a positive impact on accounting-based performance but a negative effect on market expectation. This paper proposes some instructive recommendations based on the findings, including a more appropriate model of dividend policies, a lower dividend rate, and clear decision of dividend payment.

scholarly journals FACTORS INFLUENCING ONLINE PURCHASE INTENTION: A CASE OF UNIVERSITY STUDENTS IN PAKISTAN

2021 ◽  
Vol 9 (1) ◽  
pp. 31-43
Author(s):  
M. Ekhlaque Ahmed ◽  
◽  
Nayyer Samad ◽  
Afshan Gul Khan ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
University Students ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Negative Impact ◽  
Positive Impact ◽  
Online Marketing ◽  
Cross Sectional ◽  
Online Purchase ◽  
Factors Influencing

The paper aims to study the factors that influence online purchase intention among university students in Pakistan. A cross-sectional study was conducted between March 2020 and April 2020 to collect quantitative data on the role of six factors on online purchase intention and their degree of influence among a sample of 513 university students in Karachi with or without online shopping experience. Findings suggest that perceived benefits, shopping orientations and customer satisfaction have a significant and positive impact on purchase intention while perceived risk has a significant but negative impact. Subjective norms and e-WOM do not affect purchase intention. Results suggest that customer satisfaction is the most prominent positive influencer of online purchase intention and perceived risk is the most dominant restraining factor. The results provide a detailed insight on factors influencing online purchase intention. This is the first set of empirical data on online purchase intention among university students in Pakistan and can be used by practitioners in design and implementation of online marketing strategies in similar environments.

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