Doctors online – when the personal and professional collide: a proposed model to cope with the status quo (Preprint)
UNSTRUCTURED The online environment has created a need to define online medical professionalism. Its current definition is complicated by advice in tension with public expectations. This paper surveys the advice and offers a model that postulates the online space as having a personal-professional duality. The model accommodates the concept of phases: totally ‘private’, totally ‘professional’ or ‘private-professional’ shifted by societal pressures. I argue that the model works along two dimensions – that of Information to Advice (I-A) and personal disclosure (PD) – and that a doctor should consider whether her post is likely to be seen as ‘general’ or ‘expert’ to better predict public acceptability.