Value Co-creation and the growth of social enterprises in developing countries; moderating role of Environmental Dynamics (Preprint)
BACKGROUND The customary method to exhibit the growth procedures of social enterprise (SE) still based stagnant with the ability and internal resources of the companies. Though, it is insufficient to enlighten why few SE nurture rapidly while other SE doesn’t OBJECTIVE Grounded in the theory of co-creation value, this study suggests a theoretical model of the influence of value co-creation on social enterprise development especially in developing countries like Bangladesh, Ghana, India, and Pakistan. METHODS A field survey employed in Pakistan, from January 2019 to June 2019. A sample of 400 designed by employing the Yamane taro formula represents the population of the country. This study utilized partial least square structural equation modeling (PLS-SEM). In order to ensure the authentication of data from biasedness several tests employed for instance effect size, predictive relevance, coefficient of determination, Heterotrait-Monotrait ratio and more RESULTS This study ensures the optimistic influence of value co-creation on the growth of social enterprises, while environmental crescendos have a negative moderating (substituting effect) influence of the association amongst latent variables used CONCLUSIONS This paper, provides detailed information to a governmental and non-governmental organization, of developing countries mainly (e.g. Bangladesh, Ghana, India, and Pakistan), what could be the factors behind the poor growth of the organization, and what steps should be taken to increase the sustainability of firms. Additionally, It’s agreed that external environmental factors (e.g. Institutional norms and funding, governmental support and advice for the establishment of enterprises, lack of technical skills and social capital, and unawareness play the role of a major hindrance for sustainability and growth of social enterprises. So as the facts and figures mentioned in table 1 reflected that SEs in developing countries facing barriers of funding, technical skills, capital, and support. In order to strengthen the link between customers and the growth of the social enterprise, the government and other established institutions like the British Council should launch awareness programs. Conduct the free workshops, training, advertisings and education programs for youngsters in developing countries more specifically in India, Pakistan, and Bangladesh. The government should provide fundings, relaxation in taxes and advice.