scholarly journals Understanding Decision Making in the Adoption of Digital Health Technology: The Role of Behavioural Economics’ Prospect Theory (Preprint)

10.2196/32714 ◽  
2021 ◽  
Author(s):  
Waqas Ullah Khan ◽  
Aviv Shachak ◽  
Emily Seto
Keyword(s):  
Decision Making ◽  
Prospect Theory ◽  
Digital Health ◽  
Health Technology ◽  
Behavioural Economics

Understanding Decision Making in the Adoption of Digital Health Technology: The Role of Behavioural Economics’ Prospect Theory (Preprint)

2021 ◽  
Author(s):  
Waqas Ullah Khan ◽  
Aviv Shachak ◽  
Emily Seto
Keyword(s):  
Decision Making ◽  
Prospect Theory ◽  
Digital Health ◽  
Health Technology ◽  
Behavioural Economics ◽  
Individual Level ◽  
Health Technologies ◽  
Research Article ◽  
The Individual

UNSTRUCTURED The decision to accept or reject new digital health technologies remains an ongoing discussion. Over the past few decades, interest in understanding the choice to adopt technology has led to the development of numerous theories and models. In 1979, however, psychologists Kahneman and Tversky published their seminal research article that has pioneered the field of behavioural economics. They named their model the “prospect theory” and used it to explain decision making behaviours under conditions of risk and uncertainty as well as to provide an understanding of why individuals may make irrational or inconsistent decisions. Although the prospect theory has been used to explain decision making in economics, law, political science, and clinically at the individual level, its application to understanding choice in the adoption of digital health technology has not been explored.

Understanding Decision Making in the Adoption of Digital Health Technology: The Role of Behavioural Economics’ Prospect Theory (Preprint)

2021 ◽  
Author(s):  
Waqas Ullah Khan ◽  
Aviv Shachak ◽  
Emily Seto
Keyword(s):  
Decision Making ◽  
Prospect Theory ◽  
Digital Health ◽  
Health Technology ◽  
Behavioural Economics ◽  
Valuable Insight ◽  
Individual Level ◽  
Health Technologies ◽  
The Individual

UNSTRUCTURED The decision to accept or reject new digital health technologies remains an ongoing discussion. Over the past few decades, interest in understanding the choice to adopt technology has led to the development of numerous theories and models. In 1979, however, psychologists Kahneman and Tversky published their seminal research article that has pioneered the field of behavioural economics. They named their model the “prospect theory” and used it to explain decision making behaviours under conditions of risk and uncertainty as well as to provide an understanding of why individuals may make irrational or inconsistent decisions. Although the prospect theory has been used to explain decision making in economics, law, political science, and clinically at the individual level, its application to understanding choice in the adoption of digital health technology has not been explored. Herein, we discuss how the prospect theory can provide valuable insight on why healthcare patients/clients, technology companies, and policymakers may decide to accept or reject digital health technologies.

INTRODUCTION: HEALTH TECHNOLOGY ASSESSMENT AND THE EUROPEAN UNION

2000 ◽  
Vol 16 (2) ◽  
pp. 299-302 ◽  
Author(s):  
David Banta ◽  
Wija Oortwijn
Keyword(s):  
Public Health ◽  
Decision Making ◽  
European Union ◽  
Health Technology Assessment ◽  
European Commission ◽  
Technology Assessment ◽  
Health Technology ◽  
The European Union ◽  
European Level

Health technology assessment (HTA) has become increasingly important in the European Union as an aid to decision making. As agencies and programs have been established, there is increasing attention to coordination of HTA at the European level, especially considering the growing role of the European Union in public health in Europe. This series of papers describes and analyzes the situation with regard to HTA in the 15 members of the European Union, plus Switzerland. The final paper draws some conclusions, especially concerning the future involvement of the European Commission in HTA.

scholarly journals Three Cheers—Psychological, Theoretical, Empirical—for Loss Aversion

2005 ◽  
Vol 42 (2) ◽  
pp. 129-133 ◽  
Author(s):  
Colin Camerer
Keyword(s):  
Decision Making ◽  
Prospect Theory ◽  
Loss Aversion ◽  
Special Role ◽  
Open Questions ◽  
Increased Sensitivity ◽  
Psychological Foundation ◽  
Petersburg Paradox ◽  
Stable Feature

This note emphasizes the special role of prospect theory in drawing psychophysical considerations into theories of decision making with respect to risk. An example of such a consideration is the dependence of outcome value on a reference point and the increased sensitivity of loss relative to gain (i.e., loss aversion). Loss aversion can explain the St. Petersburg paradox without requiring concave utility, it has the correct psychological foundation, it is theoretically useful, and it is a parsimonious principle that can explain many puzzles. A few open questions are whether loss aversion is a stable feature of preference, whether it is an expression of fear, and what are its properties.

scholarly journals The role of Emotion Regulation on the link between False Memory and Decision Making

2020 ◽  
Vol 11 (1) ◽  
pp. 24-33
Author(s):  
Tiana Voicu ◽  
Andrada Busuioc ◽  
Alexandra Chirilă ◽  
Maria Nedelcu
Keyword(s):  
Decision Making ◽  
Emotion Regulation ◽  
Prospect Theory ◽  
Emotional Regulation ◽  
Emotional State ◽  
False Memories ◽  
Decision Making Process ◽  
Moderating Role ◽  
Life Decision

Current research is based on an experimental two-stage condition. The main objective is to investigate how false memories influence the decision making process, but also the role of emotional regulation in the mentioned relationship. The experiment is based on the DRM paradigm. Participants were aged 18-50 and were divided into two experimental groups. The study investigates both everyday life decision making strategies and those involving taking risks, according to Prospect Theory. The results show that false memories influence decision making process, especially regarding risky ones, but did not support the moderating role of emotion regulation in decision making process under the condition of false memories. The implications of research highlight both the people’s suggestibility and the type of emotional state they should have in order to maintain their trust on false memories.

Digitization of healthcare post COVID-19: Reimagining the role of health education and promotion

2021 ◽  
Vol 13 (2) ◽  
pp. 303-310 ◽  
Author(s):  
Chinwe Obuaku-Igwe
Keyword(s):  
Health Promotion ◽  
Digital Health ◽  
Health Technology ◽  
Health Attitudes ◽  
Health Seeking ◽  
Future Directions ◽  
Health Apps ◽  
Risk Of Mortality ◽  
Technological Platforms

The digitization of health promotion and communication has become a major discourse in healthcare. This paper synthesizes my understanding of the role of health literacy, promotion, education and communication in ensuring effective digitization of healthcare and presents four key findings from a mental health promotion project. First, the pandemic has shown us more than ever how fragile we all are – health-seeking behaviour will increasingly take centre stage over the next decade. Second, why do people refuse to wear masks even though it increases the risk of mortality? Why are individuals not motivated to exercise despite downloading free health apps? Why do people keep eating unhealthy food even when they can afford healthier options? Why? The numbers cannot tell the whole story. Similarly, the proliferation of digital health technology cannot convince people to modify their behaviours nor promote meaningful use of e/m-health apps. Third, deliberate digital health promotion and communication is needed to leverage opportunities in health technology. Fourth, the world needs researchers and experts who understand the broader determinants of health attitudes and are knowledgeable in synthesizing valid health information across various technological platforms, in support of health system needs. I address the implications of my findings and discuss future directions for policy and practitioners.

The Emerging Role of Digital Health Technology in Cardiovascular Care

2021 ◽  
Vol 37 (7) ◽  
pp. 939-942
Author(s):  
Yuan Qiu ◽  
Chantal Y. Asselin ◽  
Dania Kallas ◽  
Najah Adreak ◽  
Kathryn Armstrong ◽  
...  
Keyword(s):  
Digital Health ◽  
Health Technology ◽  
Cardiovascular Care
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