scholarly journals Authors’ Response to Peer Reviews of “Social Media Polarization and Echo Chambers in the Context of COVID-19: Case Study” (Preprint)

JMIRx Med ◽  
10.2196/32266 ◽  
2021 ◽  
Author(s):  
Julie Jiang ◽  
Xiang Ren ◽  
Emilio Ferrara
Keyword(s):  
Social Media ◽  
Peer Reviews ◽  
Echo Chambers

scholarly journals Authors’ Response to Peer Reviews of “Social Media Polarization and Echo Chambers in the Context of COVID-19: Case Study” (Preprint)

2021 ◽  
Author(s):  
Julie Jiang ◽  
Xiang Ren ◽  
Emilio Ferrara
Keyword(s):  
Social Media ◽  
Peer Review ◽  
Peer Reviews ◽  
Echo Chambers

UNSTRUCTURED These are author responses to peer review.

scholarly journals Social media polarization and echo chambers: A case study of COVID-19 (Preprint)

2021 ◽  
Author(s):  
Julie Jiang ◽  
Xiang Ren ◽  
Emilio Ferrara
Keyword(s):  
Social Media ◽  
Health Campaigns ◽  
Factual Information ◽  
Production And Consumption ◽  
Echo Chambers ◽  
Public Health Campaigns ◽  
Effective Public Health ◽  
The U.S

UNSTRUCTURED During 2020, social media chatter has been largely dominated by the COVID-19 pandemic. In this paper, we study the extent of polarization of COVID-19 discourse on Twitter in the U.S. First, we propose Retweet-BERT, a scalable and highly accurate model for estimating user polarity by leveraging language features and network structures. Then, by analyzing the user polarity predicted by Retweet-BERT, we provide new insights into the characterization of partisan users. Right-leaning users, we find, are noticeably more vocal and active in the production and consumption of COVID-19 information. Our analysis also shows that most of the highly influential users are partisan, which may contribute to further polarization. Crucially, we provide empirical evidence that political echo chambers are prevalent, exacerbating the exposure to information in line with pre-existing users' views. Our findings have broader implications in developing effective public health campaigns and promoting the circulation of factual information online.

Discussing the populist features of anti-refugee discourses on social media: an anti-Syrian hashtag in Turkish Twitter

2020 ◽  
Author(s):  
Mehmet Gökay Özerim ◽  
Juliette Tolay
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Network Analysis ◽  
Political Context ◽  
The Other ◽  
Popular Discourse ◽  
Echo Chambers ◽  
The Impact

Abstract This article discusses whether it is possible to frame anti-refugee discourse on social media as a form of populism by analysing the case study of the hashtag #ülkemdesuriyeliistemiyorum (#IdontwantSyriansinmycountry), which emerged on Twitter in Turkey in 2016. Both network analysis and discourse analysis are used in order to delineate the characteristics of the tropes associated with the hashtag, to identify the existence of populist elements, as well as to scrutinize the linkage of the hashtag with the broader political context. The study shows that some elements of a populist discourse clearly exist (simple and popular discourse, anti-foreigner), while some others are missing (the existence of a leader). Most importantly, the discussion of the other elements (dichotomous views, othering and anti-elite) highlight the need to better conceptualize and contextualize these features to understand the connection between anti-elite (populism) and anti-foreigner discourses (nativism), the impact of tagged tropes such as a hashtag that can poke holes in echo chambers and the distinction between the concepts of anti-elitism and anti-establishment (especially in specific political contexts such as Turkey).

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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