scholarly journals Where are all the gay guys? Using Google Trends to Inform the Population Size Estimation and Spatial Distribution and of Gay, Bisexual, and Other Men Who Have Sex with Men: Proof of Concept (Preprint)

Author(s):  
Kiffer Card ◽  
Nathan J. Lachowsky ◽  
Robert S. Hogg
2021 ◽  
Author(s):  
Kiffer Card ◽  
Nathan J. Lachowsky ◽  
Robert S. Hogg

BACKGROUND We must triangulate data sources to understand best the spatial distribution and population size of marginalized populations to empower public health leaders to address population-specific needs. Existing population size estimation techniques are difficult and limited. Passive surveillance strategies that utilize internet and social media could enhance, validate, and triangulate these estimates. OBJECTIVE We explored the Google Trends platform to approximate an estimate of the spatial heterogeneity of the population distribution of gay, bisexual, and other men who have sex with men (gbMSM). METHODS This was done by comparing the prevalence of the “gay porn” search term to the “porn” search term. RESULTS Our results suggest that most cities have a gbMSM population size between 2% and 4% of their total population, with large urban centres having higher estimates relative to rural or suburban areas. CONCLUSIONS This represents nearly a doubling of sample size estimates compared to other methods, which typically find that between 2% and 4% of the male population are gbMSM. However, we note that this method is limited by unequal coverage in internet usage across Canada and differences in the frequency of porn use by gender and sexual orientation. Nevertheless, we argue that Google Trends estimates provides, for most public health planning purposes, adequate city-level estimates of gbMSM population size in regions with a high prevalence of internet access and for purposes in which a precise or narrow estimate of the population size is not required. Furthermore, it does so in less than a minute, at no cost – making it extremely timely and cost effective relative to more precise (and complex)


2020 ◽  
Author(s):  
Joyce J Neal ◽  
Dimitri Prybylski ◽  
Travis Sanchez ◽  
Wolfgang Hladik

UNSTRUCTURED Accurate size estimates of key populations (eg, sex workers, people who inject drugs, transgender people, and men who have sex with men) can help to ensure adequate availability of services to prevent or treat HIV infection; inform HIV response planning, target setting, and resource allocation; and provide data for monitoring and evaluating program outcomes and impact. A gold standard method for population size estimation does not exist, but quality of estimates could be improved by using empirical methods, multiple data sources, and sound statistical concepts. To highlight such methods, a special collection of papers in JMIR Public Health and Surveillance has been released under the title “Key Population Size Estimations.” We provide a summary of these papers to highlight advances in the use of empirical methods and call attention to persistent gaps in information.


2018 ◽  
Vol 4 (1) ◽  
pp. e15 ◽  
Author(s):  
Stefan Baral ◽  
Rachael M Turner ◽  
Carrie E Lyons ◽  
Sean Howell ◽  
Brian Honermann ◽  
...  

PLoS ONE ◽  
2016 ◽  
Vol 11 (2) ◽  
pp. e0147413 ◽  
Author(s):  
Lela Sulaberidze ◽  
Ali Mirzazadeh ◽  
Ivdity Chikovani ◽  
Natia Shengelia ◽  
Nino Tsereteli ◽  
...  

10.2196/25076 ◽  
2020 ◽  
Vol 6 (4) ◽  
pp. e25076
Author(s):  
Joyce J Neal ◽  
Dimitri Prybylski ◽  
Travis Sanchez ◽  
Wolfgang Hladik

Accurate size estimates of key populations (eg, sex workers, people who inject drugs, transgender people, and men who have sex with men) can help to ensure adequate availability of services to prevent or treat HIV infection; inform HIV response planning, target setting, and resource allocation; and provide data for monitoring and evaluating program outcomes and impact. A gold standard method for population size estimation does not exist, but quality of estimates could be improved by using empirical methods, multiple data sources, and sound statistical concepts. To highlight such methods, a special collection of papers in JMIR Public Health and Surveillance has been released under the title “Key Population Size Estimations.” We provide a summary of these papers to highlight advances in the use of empirical methods and call attention to persistent gaps in information.


LGBT Health ◽  
2017 ◽  
Vol 4 (2) ◽  
pp. 164-167 ◽  
Author(s):  
Elwin Wu ◽  
Assel Terlikbayeva ◽  
Timothy Hunt ◽  
Sholpan Primbetova ◽  
Yong Gun Lee ◽  
...  

PLoS ONE ◽  
2012 ◽  
Vol 7 (1) ◽  
pp. e31184 ◽  
Author(s):  
Satoshi Ezoe ◽  
Takeo Morooka ◽  
Tatsuya Noda ◽  
Miriam Lewis Sabin ◽  
Soichi Koike

2015 ◽  
Vol 19 (S1) ◽  
pp. 3-15 ◽  
Author(s):  
Tracey L. Konstant ◽  
Jerushah Rangasami ◽  
Maria J. Stacey ◽  
Michelle L. Stewart ◽  
Coceka Nogoduka

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