scholarly journals Performance, Cost-Effectiveness, and Representativeness of Facebook Recruitment to Suicide Prevention Research: Online Survey Study

10.2196/18762 ◽  
2020 ◽  
Vol 7 (10) ◽  
pp. e18762
Author(s):  
Sylvia Lee ◽  
Michelle Torok ◽  
Fiona Shand ◽  
Nicola Chen ◽  
Lauren McGillivray ◽  
...  

Background Researchers are increasingly using social media advertisements to recruit participants because of their many advantages over traditional methods. Although there is growing evidence for the effectiveness and cost-effectiveness of social media recruitment in the health sciences, no studies have yet examined this in the context of suicide prevention, which remains to be a highly stigmatized and sensitive topic. Objective This study aims to recruit a general community sample to complete a survey on suicide literacy, stigma, and risk via Facebook advertisements. Specifically, we aim to establish the performance of the advertisements, cost-effectiveness, sample representativeness, and the impact of gender-specific advertising on recruiting men into the study. Methods From June 2017 to March 2019, we released Facebook advertisements targeted at adults 18 years or older, residing in the New South Wales (NSW) trial or control regions, and involved in the LifeSpan suicide prevention trial. Cost-effectiveness was examined descriptively using metrics provided by Facebook. Chi-square analyses were conducted to determine demographic differences between our sample and the general NSW population as well as the impact of gender-specific advertisements on gender engagement. Results The 14 Facebook advertisement campaigns reached a total of 675,199 people, yielding 25,993 link clicks and resulting in 9603 individuals initiating the survey (7487 completions) at an overall cost of Aus $2.81 (US $2.01) per participant. There was an overrepresentation of younger (P=.003), female (P=.003), highly educated (P<.001) participants and mental health conditions (P<.001) compared with the total NSW population. The use of male-specific advertisements resulted in a significantly higher proportion of men completing the survey relative to gender-neutral advertisements (38.2% vs 24.6%; P<.001). Conclusions This study demonstrates the potential of Facebook to be an effective, low-cost strategy for recruiting a large sample of general community participants for suicide prevention research. Strategies to improve sample representativeness warrant further investigation in future research.

2020 ◽  
Author(s):  
Sylvia Lee ◽  
Michelle Torok ◽  
Fiona Shand ◽  
Nicola Chen ◽  
Lauren McGillivray ◽  
...  

BACKGROUND Researchers are increasingly using social media advertisements to recruit participants because of their many advantages over traditional methods. Although there is growing evidence for the effectiveness and cost-effectiveness of social media recruitment in the health sciences, no studies have yet examined this in the context of suicide prevention, which remains to be a highly stigmatized and sensitive topic. OBJECTIVE This study aims to recruit a general community sample to complete a survey on suicide literacy, stigma, and risk via Facebook advertisements. Specifically, we aim to establish the performance of the advertisements, cost-effectiveness, sample representativeness, and the impact of gender-specific advertising on recruiting men into the study. METHODS From June 2017 to March 2019, we released Facebook advertisements targeted at adults 18 years or older, residing in the New South Wales (NSW) trial or control regions, and involved in the LifeSpan suicide prevention trial. Cost-effectiveness was examined descriptively using metrics provided by Facebook. Chi-square analyses were conducted to determine demographic differences between our sample and the general NSW population as well as the impact of gender-specific advertisements on gender engagement. RESULTS The 14 Facebook advertisement campaigns reached a total of 675,199 people, yielding 25,993 link clicks and resulting in 9603 individuals initiating the survey (7487 completions) at an overall cost of Aus $2.81 (US $2.01) per participant. There was an overrepresentation of younger (<i>P</i>=.003), female (<i>P</i>=.003), highly educated (<i>P</i>&lt;.001) participants and mental health conditions (<i>P</i>&lt;.001) compared with the total NSW population. The use of male-specific advertisements resulted in a significantly higher proportion of men completing the survey relative to gender-neutral advertisements (38.2% vs 24.6%; <i>P</i>&lt;.001). CONCLUSIONS This study demonstrates the potential of Facebook to be an effective, low-cost strategy for recruiting a large sample of general community participants for suicide prevention research. Strategies to improve sample representativeness warrant further investigation in future research.


Author(s):  
Sarah Wayland ◽  
Kathy McKay ◽  
Myfanwy Maple

People with a lived experience of suicide are commonly included within suicide prevention research. This includes participation in conferences, policy development, research and other activities. Yet little is known about the impact on the person in the long term of regularly sharing one’s experience to different audiences and, in some cases, to a schedule not of your choosing. This qualitative study asked twenty people to share their reflections of being lived experience representatives within suicide prevention. Participants varied in the length of time they had been sharing their stories, and how they shared with different audiences. These narratives were thematically analysed within a reflective framework, including field notes. Four broad themes were noted that highlighted participants’ recommendations as to how the lived experience speaker training could grow alongside suicide prevention activities to facilitate safe activities that include a shared understanding of the expected outcome from participation. The environment for people with lived experience of suicide to tell their stories already exists, meaning that the suicide prevention sector needs to move quickly to ensure people understand the variety of spaces where lived experience needs to be incorporated, evaluated and better supported. When lived experience is a valued inclusion in the creation of effective and appropriate suicide prevention research and interventions, those who share their experience must be valued and supported in a way that reflects this. This study recommends strategies to practically and emotionally support speakers, including ways to ensure debriefing and support, which can enhance the longevity of the speakers in the suicide prevention space by valuing the practical and emotional labour required to be suicide prevention representatives, with an outcome recommendation for best practice guidelines for those who engage people with lived experience in suicide prevention activities.


2021 ◽  
Author(s):  
Tamás Hegedüs ◽  
Patrik Kreuter ◽  
Dorottya Bányai ◽  
Ádám Végh ◽  
Péter Hermann ◽  
...  

BACKGROUND 3D printing is a rapidly developing technology in the healthcare industry and in dentistry as well. Regarding its application it shows clear evidence that this area of digital dentistry is in everyday usage among all of the fields including prosthodontics, orthodontics, maxillofacial surgery and oral implantology. In spite of gaining ground, there is a lack of information about how the specialists (dentists, dental technicians) use the additive technology. OBJECTIVE Our research group aims to investigate the impact of social media on the additive manufacturing technology among dental specialists and the everyday usage of 3D printing. METHODS The paper investigates the everyday usage of 3D printing by the specialists via an online survey (Google Form). The questions of the survey try to draw a conclusion about the number of 3D printers used, the accessibility of devices, the annual cost and the designing programs. Since the specialists tend to build online communities on social media, during our research we spread the questionnaire by our platforms on LinkedIn, Facebook, and Instagram. RESULTS The 114 feedback were from 20 countries, most of them were from Hungary (23.7%), the United States (18.4%), and the United Kingdom (7.9%). Most of the participants were dentists (62) and dental technicians (29) but also CAD / CAM specialists (23) filled out our survey. The participants had an average of 3.8 years (± 0.7) of experience in the 3D printing field, and own a total of 405 printing devices (3.6 on average/person). CONCLUSIONS The impact of social media on this research field is more and more growing hence we support the specialists to join the virtual communities on the adequate platforms. The article intended to provide a practical overview of feedback and give a direction for those dentist colleagues who are willing to invest in this technology. From our survey we could state that additive technology is widening our applications and our services, what we can provide for our patients.


Author(s):  
Mark A Wood ◽  
Chrissy Thompson

Abstract Social media are now utilized extensively by Neighbourhood Watch-style initiatives; however, the impact social media have on the practices and mechanisms of community crime prevention remains under-theorized. Drawing on our observations of an Australian-based community crime prevention group over two-and-a-half years, this article develops a grounded theory of the mechanisms underpinning the group’s social media-facilitated practices of responding to local crime. We find that social media-facilitated Neighbourhood Watch is shaped by two phenomena that have yet to receive sustained attention in crime prevention research. These are swarm intelligence—a form of self-organization wherein collectives process information to solve problems that members cannot solve individually—and stigmergy: work that stimulates further work. In explaining how swarm intelligence and stigmergy interact with several of the long-acknowledged mechanisms and issues associated with Neighbourhood Watch, we emphasize the importance of examining how the media context of community crime prevention groups shapes their practices, behaviour and (in)efficacy.


2017 ◽  
Vol 41 (S1) ◽  
pp. S293-S294
Author(s):  
K. Galway ◽  
S. Mallon ◽  
G. Leavey ◽  
J. Rondon-Sulbaran

IntroductionBereavement is considered to be a common precursor of death by suicide. Studies suggest those bereaved by suicide may be particularly vulnerable to suicide themselves. Recently, there has been a concern over the number of deaths by suicide across UK and Europe. As a result, an increasing number have been exposed to bereavement by suicide. It remains unclear how these deaths might impact on future suicide rates.ObjectivesTo examine a two-year cohort of all suicides in Northern Ireland, in order to report on bereavements recorded in the records of those who died by suicide. To assess the bearing of these deaths on those left behind.AimsTo provide an estimate of the prevalence and types of bereavements that may have contributed towards the suicide.MethodsFollowing the sociological autopsy approach to studying death by suicide, data was collected from a range of sources, including GP records and Coroner records and interviews with bereaved relatives. The analyses draw on relatives’ accounts in order to increase our understanding of the impact of suicide bereavement. Interviews took place between 18 months and 5 years after the death by suicide.ResultsOf the 403 deaths by suicide, 15% of the individuals experienced bereavement and 9% bereavement by suicide. The results support the assertion in the literature that bereavement by suicide increases the risk of suicide through a process of suicide contagion.ConclusionsThe conclusion explains how the findings will be fed into knowledge translation processes, to provide future programs of suicide prevention research and changes to practice.Disclosure of interestThe authors have not supplied their declaration of competing interest.


2017 ◽  
Vol 4 (4) ◽  
pp. e40 ◽  
Author(s):  
Jo Robinson ◽  
Eleanor Bailey ◽  
Sarah Hetrick ◽  
Steve Paix ◽  
Matt O'Donnell ◽  
...  

Background Social media is increasingly being used by young people for health-related issues, including communicating about suicide. Due to the concerns about causing distress or inducing suicidal thoughts or behaviors, to date young people neither have been engaged in the development of social media–based suicide prevention interventions nor have interventions focused on educating young people about safe ways to communicate about suicide online. Given the potential that social media holds to deliver messages to vast numbers of people across space and time and the fact that young people often prefer to seek help from their friends and peers, safely educating and engaging young people to develop suicide prevention messages that can be delivered via social media is an obvious next step. Objectives The objectives of this study were to (1) provide education to a small number of secondary school students about safe ways to communicate about suicide via social media; (2) engage the same young people in the development of a suite of social media–based suicide prevention multimedia messages; (3) assess the impact of this on participants; and (4) assess the acceptability and safety of the messages developed. Methods This study involved two phases. In phase 1, 20 participants recruited from two schools took part in an 8- to 10-week program during which they were provided with psychoeducation about mental health and suicide, including how to talk safely about suicide online, and they were then supported to design and develop their own media messages. These participants completed an evaluation questionnaire at the conclusion of the program. In phase 2, a larger group of participants (n=69), recruited via an opt-in process, viewed the media messages and completed a short questionnaire about each one. Results Participants in phase 1 enjoyed the program and reported that they learned new skills, such as how to talk safely about suicide online, and felt more able to provide emotional support to others (16/20, 80%). No participants reported that the program made them feel suicidal. Participants in phase 2 generally rated the media messages as safe and acceptable, although some messages were rated more highly than others. Conclusions This study suggests that young people can be safely engaged in developing suicide prevention messages, which can be disseminated via social media. Engaging young people in this process may improve the traction that such campaigns will have with other young people. The study also suggests that educating young people regarding how to talk safely about suicide online has multiple benefits and is not associated with distress. Overall, these findings pave the way for new approaches to prevent suicide among young people.


10.2196/29486 ◽  
2021 ◽  
Vol 7 (4) ◽  
pp. e29486
Author(s):  
Ariana Naaseh ◽  
Sean Thompson ◽  
Steven Tohmasi ◽  
Warren Wiechmann ◽  
Shannon Toohey ◽  
...  

Background Due to challenges related to the COVID-19 pandemic, residency programs in the United States conducted virtual interviews during the 2020-2021 application season. As a result, programs and applicants may have relied more heavily on social media–based communication and dissemination of information. Objective We sought to determine social media’s impact on residency applicants during an entirely virtual application cycle. Methods An anonymous electronic survey was distributed to 465 eligible 2021 Match applicants at 4 University of California Schools of Medicine in the United States. Results A total of 72 participants (15.5% of eligible respondents), applying to 16 specialties, responded. Of those who responded, 53% (n=38) reported following prospective residency accounts on social media, and 89% (n=34) of those respondents were positively or negatively influenced by these accounts. The top three digital methods by which applicants sought information about residency programs included the program website, digital conversations with residents and fellows of that program, and Instagram. Among respondents, 53% (n=38) attended virtual information sessions for prospective programs. A minority of applicants (n=19, 26%) adjusted the number of programs they applied to based on information found on social media, with most (n=14, 74%) increasing the number of programs to which they applied. Survey respondents ranked social media’s effectiveness in allowing applicants to learn about programs at 6.7 (SD 2.1) on a visual analogue scale from 1-10. Most applicants (n=61, 86%) felt that programs should use social media in future application cycles even if they are nonvirtual. Conclusions Social media appears to be an important tool for resident recruitment. Future studies should seek more information on its effect on later parts of the application cycle and the Match.


Author(s):  
Ishak Abd Rahman ◽  
Abdullah Sanusi Othman ◽  
Marina Cruz Nelson Cruz ◽  
Azmi Aziz

Social media has become one of the media that has various advantages compared to other media. Accordingly, this study was conducted to examine the impact of social media use on employee performance among private employees. The impact of the use of social media is studied in 6 levels of literacy namely trust, sharing views, network relationships, knowledge transfer, job performance, social media experience among private employees. This survey study uses questionnaire instruments among 111 private employees in Malaysia. The results reveal that social media can encourage the formation of social capital employees represented by network relationships, share shared views and beliefs, which in turn, can facilitate knowledge transfer. Sharing views and the transfer of shared knowledge positively affects job performance. Although network relationships and trust do not have a direct impact on job performance, such influence is part of knowledge transfer. All variables of the study have a normal relationship that is the use of social media in the workplace, Beliefs, Sharing views, Network relationships, Knowledge transfer, Job performance, Social media experience. This may be due to the understanding of the respondents who provided good cooperation while responding to the survey questions honestly.


2021 ◽  
Author(s):  
Ariana Naaseh ◽  
Sean Thompson ◽  
Steven Tohmasi ◽  
Warren Wiechmann ◽  
Shannon Toohey ◽  
...  

BACKGROUND Due to challenges related to the COVID-19 pandemic, residency programs in the United States conducted virtual interviews during the 2020-2021 application season. As a result, programs and applicants may have relied more heavily on social media–based communication and dissemination of information. OBJECTIVE We sought to determine social media’s impact on residency applicants during an entirely virtual application cycle. METHODS An anonymous electronic survey was distributed to 465 eligible 2021 Match applicants at 4 University of California Schools of Medicine in the United States. RESULTS A total of 72 participants (15.5% of eligible respondents), applying to 16 specialties, responded. Of those who responded, 53% (n=38) reported following prospective residency accounts on social media, and 89% (n=34) of those respondents were positively or negatively influenced by these accounts. The top three digital methods by which applicants sought information about residency programs included the program website, digital conversations with residents and fellows of that program, and Instagram. Among respondents, 53% (n=38) attended virtual information sessions for prospective programs. A minority of applicants (n=19, 26%) adjusted the number of programs they applied to based on information found on social media, with most (n=14, 74%) increasing the number of programs to which they applied. Survey respondents ranked social media’s effectiveness in allowing applicants to learn about programs at 6.7 (SD 2.1) on a visual analogue scale from 1-10. Most applicants (n=61, 86%) felt that programs should use social media in future application cycles even if they are nonvirtual. CONCLUSIONS Social media appears to be an important tool for resident recruitment. Future studies should seek more information on its effect on later parts of the application cycle and the Match.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yajun Guo ◽  
Zinan Yang ◽  
Zhishun Yang ◽  
Yan Quan Liu ◽  
Arlene Bielefield ◽  
...  

PurposeThe purpose of this paper is to identify the measures employed in the provision of patron services in Chinese academic libraries responding to the COVID-19 pandemic, noting the challenges and issues inherent in providing substantial services while undergoing a public health emergency.Design/methodology/approachThis paper uses an analytical survey study of 137 Chinese academic libraries using data collected through a combination of website investigation, social media access and direct correspondences.FindingsOver 94% of Chinese academic libraries released COVID-19-related information through their websites; the majority switched their service focus to partly or solely remotely online, including remote access, free electronic resources, virtual references reachable 24/7 and research support services deliverable online; services of print materials were altered to e-books for conveniences.Research limitations/implicationsIt should be noted that the survey was conducted from February 12 to April 5, 2020; because of the rapid updates to the library's website and social media channels, the status of their patron services are in the process of dynamic changes and that there should be many libraries that have adopted some patron service methods, but this study is difficult to cover comprehensively. In addition, patron services carried out offline by the surveyed libraries but not disclosed on the online platform could not be analyzed in a way that would be consistent with the data provided by the survey.Originality/valueBy providing evidence of the current status of patron services in Chinese academic libraries during the COVID-19 pandemic, this study helps fulfill the scant empirical attention given to the impact of nationwide public health crises on academic libraries and offers new data of the best practices that help library administrators enhance the impact, efficiency and value of library services to their target community users.


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