scholarly journals #Datasaveslives: mixed methods analysis of a social media campaign to promote the benefits of using health data for research purposes (Preprint)

10.2196/16348 ◽  
2019 ◽  
Author(s):  
Lamiece Hassan ◽  
Goran Nenadic ◽  
Mary Patricia Tully
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Health Data ◽  
Media Campaign

scholarly journals #Datasaveslives: mixed methods analysis of a social media campaign to promote the benefits of using health data for research purposes (Preprint)

2019 ◽  
Author(s):  
Lamiece Hassan ◽  
Goran Nenadic ◽  
Mary Patricia Tully
Keyword(s):  
Social Media ◽  
Health Informatics ◽  
Data Science ◽  
Health Data ◽  
Media Campaign ◽  
Wide Audience ◽  
Personal Support ◽  
Twitter Users ◽  
The Uk ◽  
The Impact

BACKGROUND Social media provides the potential to engage a wide audience about scientific research, including the public. However little empirical research exists to guide health scientists regarding what works and how to optimize impact. We examined the social media campaign #datasaveslives, which was established in 2014 to highlight positive examples of the use and reuse of health data in research. OBJECTIVE The study aimed to examine how the #datasaveslives hashtag was used on social media, how often and by whom; thus, the study aimed to provide insights into the impact of a major social media campaign in the UK health informatics research community and further afield. METHODS We analyzed all publicly available posts (tweets) between 1 September 2016 and 31 August 2017 on the microblogging platform Twitter that included the hashtag #datasaveslives (n=13,895). Using a combination of qualitative and quantitative analyses, we determined the frequency and purpose of tweets. Social network analysis was used to analyze and visualize tweet sharing (‘retweet’) networks among hashtag users. RESULTS Overall, we found 4,175 original tweets and 9,720 retweets featuring #datasaveslives by 3,649 unique Twitter users. In total, 2,756 (66.0%) of original posts were retweeted at least once. Higher frequencies of tweets were observed during the weeks of prominent policy publications, popular conferences and public engagement events. Cluster analysis based on retweet relationships revealed an interconnected series of groups of #datasaveslives users in academia, health services and policy, and charities and patient networks. Thematic analysis of tweets showed that #datasaveslives was used for a broader range of purposes than indexing information, including event reporting, encouraging participation and action, and showing personal support for data sharing. CONCLUSIONS This study shows that a hashtag-based social media campaign was effective in encouraging a wide audience of stakeholders to disseminate positive examples of health research. Furthermore, the findings suggest the campaign supported community-building and bridging practices within and between the interdisciplinary sectors related to the field of health data science and encouraged individuals to demonstrate personal support for sharing health data. CLINICALTRIAL

scholarly journals Mixed-methods process evaluation of SafeTea: a multimedia campaign to prevent hot drink scalds in young children and promote burn first aid

2020 ◽  
pp. injuryprev-2020-043909
Author(s):  
Laura Elizabeth Cowley ◽  
C Verity Bennett ◽  
Isabelle Brown ◽  
Alan Emond ◽  
Alison Mary Kemp
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Young Children ◽  
Process Evaluation ◽  
Behavioural Change ◽  
First Aid ◽  
Multifaceted Intervention ◽  
Media Content ◽  
Educational Videos ◽  
The Uk

ObjectivesSafeTea is a multifaceted intervention delivered by community practitioners to prevent hot drink scalds to young children and improve parents’ knowledge of appropriate burn first aid. We adapted SafeTea for a national multimedia campaign, and present a mixed-methods process evaluation of the campaign.MethodsWe used social media, a website hosting downloadable materials and media publicity to disseminate key messages to parents/caregivers of young children and professionals working with these families across the UK. The SafeTea campaign was launched on National Burns Awareness Day (NBAD), October 2019, and ran for 3 months. Process evaluation measurements included social media metrics, Google Analytics, and quantitative and qualitative results from a survey of professionals who requested hard copies of the materials via the website.ResultsFindings were summarised under four themes: ‘reach’, ‘engagement’, ‘acceptability’ and ‘impact/behavioural change’. The launch on NBAD generated widespread publicity. The campaign reached a greater number of the target audience than anticipated, with over 400 000 views of the SafeTea educational videos. Parents and professionals engaged with SafeTea and expressed positive opinions of the campaign and materials. SafeTea encouraged parents to consider how to change their behaviours to minimise the risks associated with hot drinks. Reach and engagement steadily declined after the first month due to reduced publicity and social media promotion.ConclusionThe SafeTea campaign was successful in terms of reach and engagement. The launch on NBAD was essential for generating media interest. Future campaigns could be shorter, with more funding for additional social media content and promotion.

“The stakes could not be higher”: A mixed methods study of parental social media use in pediatric oncology

2021 ◽  
Author(s):  
Elizabeth Foot ◽  
Amanda Leonhard ◽  
Jill Majeski ◽  
Lauren Zahn ◽  
Hsin H. Li ◽  
...  
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Pediatric Oncology ◽  
Media Use ◽  
Mixed Methods Study ◽  
Social Media Use

scholarly journals Results of a social media campaign to prevent indoor tanning by teens: A randomized controlled trial

2021 ◽  
pp. 101382
Author(s):  
David B. Buller ◽  
Sherry Pagoto ◽  
Katie Baker ◽  
Barbara J. Walkosz ◽  
Joel Hillhouse ◽  
...  
Keyword(s):  
Social Media ◽  
Randomized Controlled Trial ◽  
Controlled Trial ◽  
Indoor Tanning ◽  
Media Campaign ◽  
Randomized Controlled

Patient hospital experience and satisfaction on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Subhajit Chakraborty ◽  
E. Mitchell Church
Keyword(s):  
Health Care ◽  
Social Media ◽  
Patient Satisfaction ◽  
Mixed Methods ◽  
Negative Binomial ◽  
Negative Binomial Regression ◽  
Health Service Delivery ◽  
Health Care Team ◽  
Care Team ◽  
Content Type

Purpose The purpose of this paper is to show the value of open-ended narrative patient reviews on social media for elucidating aspects of hospital patient satisfaction. Design/methodology/approach Mixed methods analyses using qualitative (manual content analyses using grounded theory and algorithmic analyses using the Natural Language Toolkit) followed by quantitative analyses (negative binomial regression). Findings Health-care team communication, health-care team action orientation and patient hospital room environment are positively related to patient hospital satisfaction. Patients form their hospital satisfaction perceptions based on the three facets of their hospital stay experience. Research limitations/implications In the spirit of continuous quality improvement, periodically analyzing patient social media comments could help health-care teams understand the patient satisfaction inhibitors that they need to avoid to offer patient-centric care. Practical implications By periodically analyzing patient social media comments hospital leaders can quickly identify the gaps in their health service delivery and plug them, which could ultimately give the hospital a competitive advantage. Originality/value To the best of the authors’ knowledge, this is one of the first studies to apply mixed methods to patient hospital review comments given freely on social media to critically understand what drives patient hospital satisfaction ratings.

#TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign

2021 ◽  
Vol 5 (CSCW2) ◽  
pp. 1-26
Author(s):  
Shuo Niu ◽  
Cat Mai ◽  
Katherine G. McKim ◽  
Scott McCrickard
Keyword(s):  
Social Media ◽  
Media Campaign

scholarly journals IknowUshould2: Feasibility of a Youth-Driven Social Media Campaign to Promote STI and HIV Testing Among Adolescents in Philadelphia

2015 ◽  
Vol 19 (S2) ◽  
pp. 106-111 ◽  
Author(s):  
Nadia Dowshen ◽  
Susan Lee ◽  
B. Matty Lehman ◽  
Marné Castillo ◽  
Cynthia Mollen
Keyword(s):  
Social Media ◽  
Hiv Testing ◽  
Media Campaign
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