The Influence of Contextual Offer, Utilitarian, and Hedonic Value on Purchase Intention in Mobile Location-Based Services

2016 ◽  
Vol 3 (1) ◽  
pp. 7-12 ◽  
Author(s):  
Sung-Hee Jang ◽  
◽  
Jae-Ik Shin ◽  
Keyword(s):  
Purchase Intention ◽  
Location Based Services ◽  
Mobile Location ◽  
Hedonic Value

The Impact of Contextual Offer on Purchase Intention Through Consumption Value in Mobile Service

2019 ◽  
Vol 17 (1) ◽  
pp. 30-38
Author(s):  
Sung-Hee Jang ◽  
Jae-Ik Shin
Keyword(s):  
Purchase Intention ◽  
Service Providers ◽  
Purchase Intentions ◽  
Location Based Services ◽  
User Needs ◽  
Mobile Service ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
The Impact ◽  
Consumption Value

Location-based services (LBSs) on the basis of the ubiquity and portability in mobile devices can play a useful role in fulfilling user needs such as convenience, social networking, and digital entertainment effectively and efficiently. Users of mobile LBSs filled out a survey, which produced 200 valid samples. The results of this study demonstrated that contextual offer positively informs utilitarian value and hedonic value. Since contextual offers have more influence on utilitarian value than hedonic value, this means that contextual offers should be based on developing a more utilitarian value. Second, consumption value positively affects purchase intentions. Purchase intention is more effected by hedonic value than utilitarian value. This implies that hedonic value is more important predictor of purchase intention in mobile LBSs. Thus, the service providers should put emphasis on strengthening contextual offer to improve purchase intentions through the consumption value of mobile LBSs. This study may deliver some useful implications to both research and practice.

User Assessment as Input for Useful Geospatial Representations within Mobile Location-Based Services

2007 ◽  
Vol 11 (2) ◽  
pp. 283-309 ◽  
Author(s):  
Karen Wealands ◽  
Peter Benda ◽  
Suzette Miller ◽  
William E Cartwright
Keyword(s):  
Location Based Services ◽  
Mobile Location ◽  
User Assessment

scholarly journals AI Technology and Online Purchase Intention：Multi-Group Analysis Based On Perceived Value

2021 ◽  
Author(s):  
Jiwang Yin ◽  
Xiaodong Qiu
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Positive Impact ◽  
Group Analysis ◽  
Perceived Value ◽  
Three Dimensions ◽  
Utility Value ◽  
Current Application ◽  
Hedonic Value ◽  
Perceived Utility

(1) Background: AI technology has been deeply applied to online shopping platform to provide more accurate and personalized services for consumers. It is of great significance to study the different functional experience of AI for consumers to improve the current application status of AI technology.(2)Method: Based on the "S-O-R" model, this study divided the AI technology expe-rienced by the consumers of online shopping platform into accuracy, insight and interaction experience. Takes the perceived value as the mediating variable from the prospect of perceived utility value and perceived hedonic value. This article use empirical research method to analyze the effect of three dimensions of online shopping AI experience to research the internal influence mechanism of consumers purchase intention. (3) Results:① The accuracy, insight and interaction experience of AI marketing technology have a significant positive impact on consumers' per-ceived utility value and hedonic value respectively; ②Both of the perceived utility value and perceived hedonic value obtained by AI technology experience can promote the formation of consumers' purchase intention; ③ The perceived hedonic value was better than perceived utility value to promote the consumers' purchase intention; ④The results of multi group analysis show that some younger and less experiences consumers groups prefer the pleasure experience such as shopping desire stimulation, shopping process relaxation and pleasure that AI marketing brought. However, utilitarian value cannot promote this kind of consumers' purchase intention. (4) Con-clusions: Perceived utility value and perceived hedonic value can be the intermediary between AI technology and consumers' purchase intention.

Mobile Location Based Services

2014 ◽  
pp. 214-227
Author(s):  
Hee Jhee Jiow
Keyword(s):  
Mobile Network ◽  
Location Based Services ◽  
Mobile Service ◽  
Positioning System ◽  
System Technology ◽  
Mass Market ◽  
Mobile Location ◽  
Global Positioning ◽  
The World ◽  
Evolution Of Technology

Mobile Location Based Services (MLBS) have been in operation since the 1970s. Conceived initially for military use, the Global Positioning System technology was later released to the world for other applications. As usage of the technology increased, mobile network points, developed by mobile service operators, supplemented its usage in various applications of MLBS. This chapter charts the trajectory of MLBS applications in the mass market, afforded by the evolution of technology, digital, and mobility cultures. Assimilating various MLBS classifications, it then situates examples into four quadrants according to the measures of user-position or device-position focus, and alert-aware or active-aware applications. The privacy implications of MLBS are captured on the economic, social, and political fronts, and its future is discussed.

Towards a Classification Framework for Mobile Location Based Services

2011 ◽  
pp. 67-85 ◽  
Author(s):  
George M. Giaglis ◽  
Panos Kourouthanassis ◽  
Argiros Tsamakos
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Geographical Location ◽  
Mobile User ◽  
Location Based Services ◽  
Location Services ◽  
Mobile Location ◽  
Classification Framework ◽  
Future Potential ◽  
Pricing Schemes

The emerging world of mobile commerce is characterized by a multiplicity of exciting new technologies, applications, and services. Among the most promising ones will be the ability to identify the exact geographical location of a mobile user at any time. This ability opens the door to a new world of innovative services, which are commonly referred to as Mobile Location Services (MLS). This chapter aims at exploring the fascinating world of MLS, identifying the most pertinent issues that will determine its future potential, and laying down the foundation of a new field of research and practice. The contribution of our analysis is encapsulated into a novel classification of mobile location services that can serve both as an analytical toolkit and an actionable framework that systemizes our understanding of MLS applications, underlying technologies, business models, and pricing schemes.

scholarly journals The Determinants of Repeat Purchase Intention for Luxury Brands among Generation Y Consumers in Malaysia

2017 ◽  
Vol 13 (9) ◽  
pp. 125
Author(s):  
Mohammad Hussain
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Academic Research ◽  
Critical Factor ◽  
Target Market ◽  
Luxury Brands ◽  
Hedonic Value ◽  
Goods Market ◽  
Repeat Purchase ◽  
Repeat Purchasing

Repeat purchasing has now become a critical factor for marketers, especially in the luxury goods market. Repeat purchasing not only saves costs (as opposed to attracting new customers), but increases sales as well. Both past and current researchers have been keen in investigating what drives consumers to repeat their purchase. The purpose of this academic research is to examine the relationship between Hedonic Value (HV), Satisfaction (S), Consumer Inertia (CI) and Product Attribute (PA) with the Repeat Purchase Intention (RPI) for luxury brands among Generation Y consumers in Malaysia. As such, eight luxury brands have been selected to investigate the consumer behaviour of consumers in Malaysia, in relation to the repeat purchase intention. This is a quantitative study that collected data from 134 respondents. Findings reveal that Hedonic Value and Satisfaction have positive and significant correlation with Repeat Purchase Intention, with Satisfaction being the strongest predictor of Repeat Purchase Intention. The findings can be used by marketers in Malaysia to aid them in creating marketing strategies to maintain their current customer base, as well as attract new customers to purchase their luxury brands within their target market. This study can also motivate current researchers to further investigate in the field of luxury brands, in an attempt to bridge the gap between luxury brands and Repeat Purchase Intention.

Adoption of mobile Location-Based Services with Zaltman Metaphor Elicitation Techniques

2009 ◽  
Vol 7 (1) ◽  
pp. 117 ◽  
Author(s):  
Tzong Ru Lee ◽  
Shiou Yu Chen ◽  
Shiau Ting Wang ◽  
Shuchih Ernest Chang
Keyword(s):  
Location Based Services ◽  
Mobile Location

scholarly journals Analyzing the Intention of Consumer Purchasing Behaviors in Relation to Internet Memes Using VAB Model

2019 ◽  
Vol 11 (20) ◽  
pp. 5549
Author(s):  
Hsin-Hui Lee ◽  
Chia-Hsing Liang ◽  
Shu-Yi Liao ◽  
Han-Shen Chen
Keyword(s):  
Social Network ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Behavior Model ◽  
Hedonic Value ◽  
Internet Users ◽  
Marketing Activities ◽  
Convenience Sampling ◽  
The Impact

The proliferation of Internet has accelerated the dissemination of information, which has given birth to the term “Internet meme”. Social network is one of the pivotal media in spreading an Internet meme. Marketers utilize Internet memes to carry out marketing activities to significantly improve their Internet exposure. We thus verify whether consumers generate purchase intention after being attracted to an Internet meme, as no such research prevails. We employ the value–attitude–behavior model as its theoretical core and discuss how the values formed by consumers under the impact of an Internet meme influence their purchasing behaviors through their attitudes. The participants of the study are Internet users who are habitual to checking Facebook. We adopted convenience sampling and developed 380 valid questionnaires. Structural equation modeling is applied to verify the study’s hypotheses. The research results reveal that utilitarian and hedonic values influence the Purchase Intention through utilitarian and hedonic attitudes. In light of the aforementioned findings, it is suggested that marketers and relevant participants focus on the hedonic value brought by an Internet meme and design fun and witty Internet memes to attract consumers.

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