Summary of Utility Studies: Smart Grid Investment Grant Consumer Behavior Study Analysis

The consumer behavior study area mixes elements from economics, psychology, and social anthropology to understand the buyer decision-making process. The interest for environmental friendly behavior and its impacts on consumer patterns, including the issue of buying eco-food. The buying eco-products have become a focus of attention for government, business and community activists. Conscious consumption is defined by consumer choice based on knowledge about social, environmental, and political implications. It is a study about products, services, business activities, production processes, disposal options, and socially and environmentally responsible decisions. Conscious consumer behavior reduces environmental pollution, leads to a healthy lifestyle, increasing demand for environmentally friendly products. The purpose of the article is to evaluate the determinants of organic food demand. Also, in the paper, we identify market development perspectives in the context of conscious consumption. The study identifies consumers’ motives to buy organic food. There are some reasons why people buy this food. First, this food has better quality. Second, this food cares about the health and the environment’s state. The most of the respondents increase the consumption of organic food because of its availability. It is a positive trend to purchase vegetables, fruits, grains, meat, meat products, and eggs. Some obstacles keep people from buying organic food: high prices, lack of confidence in getting raw materials, availability of cheap products, consumer income. Economic factors define the lifestyle of buyers, their preferences, frequency of purchases, and market choices. We should take into account such factors. When the business supplies raw materials and products, the market of organic food products will perform and develop. The production of ecological products will have greater labor intensity and lower efficiency compared to other agriculture products. That leads to higher prices for manufactured products. Conscious consumers understand this and purchase organic products to support the green market. The choice to buy eco-products develops the environmental consciousness of the consumer.

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Smart Grid and the low voltage consumer behavior facing the dynamic energy rates in the Brazil

2012 47th International Universities Power Engineering Conference (UPEC) ◽

10.1109/upec.2012.6398618 ◽

2012 ◽

Cited By ~ 2

Author(s):

I.C. Figueiro ◽

L. N. Canha ◽

A. R. Abaide ◽

N. K. Neto ◽

D. P. Bernardon

Keyword(s):

Consumer Behavior ◽

Smart Grid ◽

Low Voltage

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STUDI TENTANG EFEK GREEN ADVERTISING PADA INTENSI MEMBELI DENGAN PERILAKU PEDULI LINGKUNGAN SEBAGAI MODERASI

Jurnal Manajemen ◽

10.24912/jm.v20i1.64 ◽

2017 ◽

Vol 20 (1) ◽

pp. 35

Author(s):

Dwinita Laksmidewi

Keyword(s):

Consumer Behavior ◽

Experimental Method ◽

Direct Effect ◽

Purchase Intention ◽

Brand Attitude ◽

Green Advertising ◽

Behavior Study ◽

Green Behavior ◽

Positive Effect

Studi ini bertujuan meneliti apakah iklan bertema lingkungan (green advertising) memiliki efek yang positif terhadap perilaku konsumen. Penelitian menggunakan metode eksperimen yang terdiri dari 2 studi. Hasil studi 1 memperlihatkan bahwa green advertising berpengaruh positif terhadap intensi membeli, melalui mediasi brand attitude dan sikap terhadap iklan. Perilaku peduli lingkungan memiliki peran moderasi, green advertising dapat berpengaruh langsung terhadap intensi membeli pada konsumen yang memiliki perilaku peduli lingkungan yang sangat tinggi. Studi 2 menunjukkan bahwa apabila konsumen diberikan pengetahuan tentang isu lingkungan, maka green advertising akan berpengaruh positif terhadap brand attitude, yang kemudian berpengaruh terhadap intensi membeli.This study aims to examine whether green advertising has positive effect on consumer behavior. The study uses an experimental method that consists of two studies. Study 1 results show that green advertising have positive effect on purchase intention, through the mediation of brand attitude and attitude toward advertising. Green behavior has a moderation role; green advertising has direct effect on purchase intention when consumers have a high green behavior. Study 2 shows that brand attitude will be higher when consumers have highenvironmental knowledge, and then should have a positive effect on purchase intention as the result.

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OVERVIEW OF THE CONSUMER BEHAVIOR STUDY IN the MARKETS OF food products (1998-2018), BASED ON THE AUTHOR'S INTERPRETATION OF THE CONSUMER REQUIREMENTS IN THE SYSTEM OF VALUES THAT INFLUENCE ON THE CONSUMER MARKET BEHAVIOOR

Proceedings of Business and Economic Studies ◽

10.26689/pbes.v1i4.628 ◽

2018 ◽

Vol 1 (4) ◽

Author(s):

Galina Vladimirovna Astratova

Keyword(s):

Consumer Behavior ◽

Interdisciplinary Approach ◽

Food Products ◽

Marketing Mix ◽

Social Needs ◽

Consumer Market ◽

Value System ◽

Psychological Need ◽

Behavior Study ◽

Economic Need

Abstract The purpose of this study was to review the results of a 20-year study in the author's interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food markets.The scientific novelty of the research is the following results:A) the author's interpretation of the needs for food products, as consisting of three components: 1) the actual need for food (physiological need); 2) the need for emotions obtained from eating (psychological need); 3) the need for market products that can meet the physiological needs of emotional expectations and social needs (socio-psychological and economic need);B) interdisciplinary approach to the study of consumer behavior that led to the author's interpretation of the value of the research methods outlined in the works of Â Sheth J.N., Newman B.I., Gross B.L. (1991), extended and supplemented in the study of Galina V. Astratova (1998);C) identification of the fact that the importance of components in the system of values, according to the results of research, is different for different food products. This allows simulating more clearly the behavior of the consumer in the development of a marketing-mix and developing a marketing strategy based on targeting.

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Pengaruh Kelas Sosial Terhadap Perilaku Konsumen (Studi Pada Pembelian Rumah di Perum Perumnas Cabang Mojokerto Lokasi Madiun)

EQUILIBRIUM Jurnal Ilmiah Ekonomi dan Pembelajarannya ◽

10.25273/equilibrium.v6i1.2188 ◽

2018 ◽

Vol 6 (1) ◽

pp. 80

Author(s):

Ria Dwi Nugraheni

Keyword(s):

Consumer Behavior ◽

Social Class ◽

Linear Regression ◽

Data Collection ◽

Sampling Technique ◽

Simple Linear Regression ◽

Behavior Study ◽

Regression Test ◽

Test Criteria

This research aim to know social class at PERUMNAS Branch Mojokerto Madiun location, to know consumer behavior at PERUMNAS Branch Mojokerto Madiun location, and to know influence of social class to consumer behavior at PERUM PERUMNAS Branch of Mojokerto Madiun location. Determination of samples in this study using a saturated sampling technique that is as many as 56 consumers who have bought houses of various types in PERUMNAS Branch Mojokerto Location Madiun. Data collection techniques used questionnaires, observations, interviews, and documentation. The results showed that obtained the results of simple linear regression test is Y = 17.668 + 1.256 X, the constant of 17.668. The result of t test is got the value of rhitung equal to 15.163 and ttabel equal to 1.67252. If rhitung ≥ ttable, then the calculation in accordance with the test criteria t. The result shows that rhitung (15.163) ≥ ttable (1.67252), it can be concluded that Ha accepted dah Ho rejected that social class significantly influence consumer behavior (Study on Purchase of House in PERUM PERUMNAS Branch of Mojokerto Madiun Location).

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