scholarly journals Pengaruh I-Branding pada Website Binus University terhadap Loyalitas Pelanggan

2013 ◽  
Vol 4 (2) ◽  
pp. 1320
Author(s):  
Meyliana Meyliana ◽  
Henry Antonius E.W. ◽  
Stephen W. Santoso
Keyword(s):  
Information Technology ◽  
Regression Analysis ◽  
Correlation Analysis ◽  
Free Market ◽  
Educational Institution ◽  
Point Of View ◽  
Marketing Communication ◽  
Customer Perception ◽  
A Company ◽  
Students As Customers

Implementing an appropriate branding strategy supports a company in putting its product or service to be customers’ top of mind. Aligned with the development of information technology, especially the Internet, merging branding with internet (i-branding) creates a unique characteristic for a company. It is very helpful for a company in competing in the free market. Therefore, it is important for a company to know information about customer perception in assessing i-branding that has been applied to its website. As an educational institution which is a pioneer in the use of information technology, Binus University concerns much about its branding on the official website (www.binus.ac.id). This study is conducted to assess the i-branding of Binus University on the point of view of its students as customers. This study uses Four Pillars of i-branding consisting the following variables: customer understanding, marketing communication, interactivity, content, and customer loyalty consisting of trust and satisfaction. The hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all hypotheses of H1 (no relation) is received and based on regression analysis,all hypotheses of H1 (bring effects) is received.

scholarly journals Persepsi Pelanggan terhadap Online Branding pada Website Binus University

2012 ◽  
Vol 3 (2) ◽  
pp. 832
Author(s):  
Meyliana Meyliana ◽  
Henry Antonius E. W. ◽  
Stephen W. Santoso
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Free Market ◽  
Digital Marketing ◽  
Customer Perception ◽  
Online Branding ◽  
Several Variables

Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consists of several variables, such as attract, engage, retain, learn, relate and online branding in which the hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all the hypotheses of H1 is received (related) and based on regression analysis, all the hypotheses H1 is accepted (effectible).

scholarly journals Parameter Identifiability of Ship Manoeuvring Modeling Using System Identification

2016 ◽  
Vol 2016 ◽  
pp. 1-10 ◽  
Author(s):  
Weilin Luo
Keyword(s):  
Regression Analysis ◽  
System Identification ◽  
Correlation Analysis ◽  
Parametric Modeling ◽  
Point Of View ◽  
Hydrodynamic Coefficients ◽  
Parameter Identifiability ◽  
Additional Signal ◽  
Ship Manoeuvring ◽  
Signal Method

To improve the feasibility of system identification in the prediction of ship manoeuvrability, several measures are presented to deal with the parameter identifiability in the parametric modeling of ship manoeuvring motion based on system identification. Drift of nonlinear hydrodynamic coefficients is explained from the point of view of regression analysis. To diminish the multicollinearity in a complicated manoeuvring model, difference method and additional signal method are employed to reconstruct the samples. Moreover, the structure of manoeuvring model is simplified based on correlation analysis. Manoeuvring simulation is performed to demonstrate the validity of the measures proposed.

scholarly journals EFFECT OF INTEGRATED INFORMATION TECHNOLOGY ON SUSTAINABLE MOBILITY OF MATATU SACCOS IN NAIROBI COUNTY, KENYA

2021 ◽  
Vol 6 (1) ◽  
pp. 63-73
Author(s):  
Priscilla Muhoro
Keyword(s):  
Information Technology ◽  
Regression Analysis ◽  
Correlation Analysis ◽  
Causal Effect ◽  
Vehicle Tracking ◽  
P Value ◽  
Sustainable Mobility ◽  
Research Findings ◽  
Tracking Devices ◽  
Integrated Information

Purpose: The purpose of this study was to establish the effect of integrated information technology on sustainable mobility of Matatu Saccos in Nairobi County, Kenya. Materials and Methods: The study was guided by Positivism philosophy while descriptive research design was adopted. The target population was 177 Sacco Managers and two representatives, one from MOT and other from MVOA respectively.  The whole population of 179 respondents was used in the study hence; the study employed the census approach. The questionnaire was pilot tested on 18 respondents who were selected randomly. The study applied Cronbach's alpha and the results displayed a high level of internal consistency hence infers that the research tool used in the study was reliable. The data collection instrument was a semi-structured questionnaire, which were dropped and picked later. A semi-structured interview guide was also used. Data was analysed using descriptive and SPSS Version 24. Results: The research findings indicatd that most Saccos have embraced speed-recording devices, vehicle-tracking devices, and that Sacco’s were using smartphones. Correlation analysis showed that information technology had a strong positive significant relationship on sustainable mobility of Matatu Saccos in Nairobi County, Kenya (rho = 0.821, p value <0.05). This was confirmed by regression analysis which showed positive and significant influence of integrated information on sustainable mobility (β = 1.140, t statistics = 16.582, p value <0.05).  This suggested that there is a causal effect of IIT on sustainable mobility. Unique contribution to theory, practice and policy: The research findings indicated that most Saccos have embraced speed-recording devices, vehicle-tracking devices, and that Sacco’s were using smartphones. Correlation analysis showed that information technology had a strong positive significant relationship on sustainable mobility of Matatu Saccos in Nairobi County, Kenya (rho = 0.821, p value <0.05). This was confirmed by regression analysis which showed positive and significant influence of integrated information on sustainable mobility (β = 1.140, t statistics = 16.582, p value <0.05).  This suggested that there is a causal effect of IIT on sustainable mobility.

A Study of Information Technology in Airlines

2020 ◽  
pp. 345-353
Author(s):  
Punyaslok Sarkar ◽  
Debasish Dutta
Keyword(s):  
Information Technology ◽  
The World ◽  
A Company

This is a study of information technology within a company and how it works and its structure. In this case, it’s a airlines company called Air India and how IT helps in running the different flights around the world.

İŞE BAĞLILIĞIN TÜKENMİŞLİK VE DEPRESYON DÜZEYLERİ ÜZERİNDEKİ ETKİLERİ: SAĞLIK ÇALIŞANLARI ÜZERİNDE BİR ARAŞTIRMA

2014 ◽  
Vol 1 (2) ◽  
pp. 206
Author(s):  
Haluk TANRIVERDİ ◽  
Mucize SARIHAN
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Health Workers ◽  
Personal Information ◽  
Depression Scale ◽  
Work Commitment ◽  
Statistical Software ◽  
Research Hospital ◽  
Training And Research

The main purpose of this study is to examine the effects of health workers’ levels of work commitment on the levels of depression and burnout.  Having this purpose in mind, a questionnaire consisting of personal information form, work commitment scale, burnout scale and depression scale was conducted with 266 health workers of İstanbul Kartal Training and Research Hospital in May 2013. Data obtained from questionnaires were analyzed by SPSS 17,0 statistical software. Correlation analysis was utilized in order to determine the relationships among work commitment, burnout and depression levels of health workers whereas regression analysis was utilized in order to determine the effects of health workers’ levels of work commitment on the levels of depression and burnout. According to the results, it has been found that there are statistically relevant relationships among work commitment, burnout and depression levels of health workers. It has been concluded that the more health workers’ levels of work commitment increase, their levels of depression and burnout decrease.

The Effects of Exercise Commitment Facilitated by Service Quality of Smartphone Exercise Applications on Continued Exercise Intention

2019 ◽  
Vol 118 (1) ◽  
pp. 14-19
Author(s):  
Boo-Gil Seok ◽  
Hyun-Suk Park
Keyword(s):  
College Students ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Statistical Analysis ◽  
Correlation Analysis ◽  
Service Quality ◽  
Frequency Analysis ◽  
Primary Data ◽  
Exercise Intention

Background/Objectives: The purpose of this study is to examine the effects of exercise commitment facilitated by service quality of smartphone exercise Apps on continued exercise intention and provide primary data for developing and/or improving smartphone exercise Apps. Methods/Statistical analysis: A questionnaire survey was conducted amongst college students who have experiences in using exercise App(s) and regularly exercise. The questionnaire is composed of four parts asking about service quality, exercise commitment, continued exercise intention, which were measured with a 5-point Likert Scale, and demographics. Frequency analysis, factor analysis, correlation analysis, and regression analysis were carried out to analyze the obtained data with PASW 18.0.

PENGARUH LEVERAGE, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS (STUDI KASUS PADA PERUSAHAAN SUB SECTOR REAL ESTATE AND PROPERTY DI BURSA EFEK INDONESIA PERIODE 2015-2018)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Pingkan Saraswati
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Real Estate ◽  
Linear Regression Analysis ◽  
T Test ◽  
Company Size ◽  
Return On Assets ◽  
F Test ◽  
Sample Technique ◽  
A Company

Profitabilitya has significance for theecompany because it is one of the bases for evaluating the condition of a company. The level off profitability describes the ecompany's performance as seen from the company's ability to generate profits. Profitability in this study is calculated by return on assets (ROA) because it can show how the company's performance is nseenn from the overall use of assets owned by the company in generating profits. Thissstudyyaims to examine the leverage, liquidity, and size off thee company yaffect the eprofitability. The ssampling ttechniqueu used in this study wass purposivee samplingg, which issaa sample technique ethat uses certain ncriteria.. There earee16 companies ethat are sampled in this sstudy.mThe nanalysiss techniquee usedd is multiplee linearr regressionn using SPSS version 22. Multiplee linear regression analysis susess the eclassicc assumption ntest, nincluding mthe nnormality ntest, multicollonityy test,,heteroscedasticityytest,, and dautocorrelationn test.m Tootestttheevariablessused theecoefficient of determination test, t-test, f-test. The results of this study indicate that there is no significant effect on the variable leverage on profitability. Liquidity hass a positivee effectt onn profitability. There eis snoo significantt effectt off thee Company Size variablee on nthee profitability variable..

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

Analysis of variations in and correlations between selected physical parameters of common beech (Fagus silvatica L.) nuts

2017 ◽  
Vol 1 (21) ◽  
pp. 49-63
Author(s):  
Zdzisław Kaliniewicz ◽  
Piotr Markowski ◽  
Andrzej Anders ◽  
Paweł Tylek ◽  
Zbigniew Krzysiak ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Cross Sections ◽  
Linear Regression Analysis ◽  
Physical Parameters ◽  
Common Beech ◽  
Mesh Screen ◽  
Before And After ◽  
Fagus Silvatica ◽  
Highly Correlated

The basic dimensions and the mass of common beech nuts and seeds from five nut batches, harvested from tree stands in northern Poland, were determined. Environmental conditions had a greater influence on seed plumpness than the age of tree stands. The results of measurements were analyzed statistically by analysis of variance, correlation analysis and linear regression analysis. Despite differences in their plumpness, nuts were characterized by nearly identical cross-sections which resembled an equilateral triangle. The thickness of nuts and seeds was highly correlated with their mass, and this information can facilitate seed husking and separation into mass categories. Before and after husking, seeds should be separated with the use of a mesh screen with longitudinal openings. Medium-sized (most numerous) seeds were separated into the following plumpness categories using a screen separator with ≠6 mm and ≠7 mm openings: 84% of moderately plump seeds, 3% of seeds with reduced plumpness, and 13% of plump seeds.

PENGARUH GAYA KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA PERAWAT PADA RUMAH SAKIT ANNA, PEKAYON-BEKASI

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Drs. Rasmansyah, MM.
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Performance Improvement ◽  
Leadership Style ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Fair Compensation ◽  
A Company ◽  
Good Leader

Leadership style and compensation are the factors that are very important in improving employee performance in a company. The purpose of this study is to determine whether the style of leadership and compensation simultaneously or partially can affect the performance of nurses at Anna Hospital. The method of analysis used in this study is multiple linear regression analysis using SPSS program. The results showed that both simultaneous and partial leadership style and compensation have a positive and significant effect on the performance of nurses. This shows that a good leader who is able to provide direction and motivation to subordinates to achieve the goals set by the company can affect performance improvement as well as the fair compensation provided by the company will increase the productivity of work on every employee to be able to works optimally.

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