scholarly journals The Effect of Product Image Dynamism on Purchase Intention for Online Aquatic Product Shopping: An EEG Study

2021 ◽  
Vol Volume 14 ◽  
pp. 759-768
Author(s):  
Jiefeng Wang ◽  
Ailian Wang ◽  
Lian Zhu ◽  
Haohan Wang
Keyword(s):  
Purchase Intention ◽  
Aquatic Product ◽  
Product Image

scholarly journals Variables that affect the purchase intention of Peruvian gastronomy

2017 ◽  
Vol 9 (1) ◽  
pp. 114
Author(s):  
Gina Pipoli de Azambuja
Keyword(s):  
Graduate Students ◽  
Purchase Intention ◽  
Qualitative Method ◽  
Country Image ◽  
Positive Relation ◽  
Intent To Purchase ◽  
Survey Technique ◽  
Product Image ◽  
Product Familiarity ◽  
Different Levels

The purpose of the research is analyze the association of the purchase intention of Peruvian gastronomy with the following set of variables: the country image of Peru, the gastronomy’s product image, the familiarity with Peru, and the gastronomy’s product familiarity. Such association has not been studied for country familiarity variable, and for Peruvian gastronomy. A qualitative method to compile the primary information and the survey technique was used. Additionally, a questionnaire of closed questions was applied to undergraduate and graduate students in two selected samples that correspond to the consumers of two countries with different levels of familiarity with Peru: United States whose level of familiarity is high and France whose level of familiarity is low. It was concluded that there is a positive relation between the intent to purchase of Peruvian gastronomy with the country image of Peru, the gastronomy’s product image, the familiarity with Peru, and the gastronomy’s product familiarity. In addition, the country image of Peru is statistically significant associated with purchase intention of Peruvian gastronomy for the case of foreign consumers with high and low familiarity with Peru.

scholarly journals CAUSALITY MODEL OF CONSUMER PURCHASE INTENTION ON ENVIRONMENTALLY FRIENDLY PACKAGING BEVERAGE PRODUCTS

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Muhammad Zulfiqar Mahmud ◽  
Widayat Widayat ◽  
Rahmad Wijaya
Keyword(s):  
Purchase Intention ◽  
Goodness Of Fit ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Equation Modeling ◽  
Ex Post ◽  
Company Reputation ◽  
Consumer Purchase Intention ◽  
Product Image ◽  
The Impact

This study aims to construct a correlational model for the determinant of consumer purchase intention on environmentally friendly packaging beverage products by examining the product image and company reputation as mediators in the association of green perceived value on consumer purchase intention with the ex-post facto quantitative approach. The target population is the community in Malang City, EastJava who is aware of the existence of cardboard packaging beverage products and intends to purchase the products. Data were collected by employing a questionnaire distributed online. 300 respondents were selected by convenience sampling. The collected data were analyzed using Structural Equation Modeling (SEM) by utilizing AMOS software. The final model was obtained with an adequate Goodness of Fit value.The structural model that has been successfully constructed shows that green perceived value has no significant effect on purchase intention. Besides, the product image and company reputation play a role in mediating the impact of Green Perceived Value on Purchase Intention.

Relationships among the Country Image, Product Image and Purchase Intention

2010 ◽  
Vol 10 (12) ◽  
pp. 267-273 ◽  
Author(s):  
Jian-Yong Xiong ◽  
Yan-Yan Wu ◽  
Won-Kyum Kim
Keyword(s):  
Purchase Intention ◽  
Country Image ◽  
Product Image

How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing

2018 ◽  
Vol 120 (8) ◽  
pp. 1792-1806 ◽  
Author(s):  
Janina Haase ◽  
Klaus-Peter Wiedmann ◽  
Jannick Bettels ◽  
Franziska Labenz
Keyword(s):  
Purchase Intention ◽  
Food Product ◽  
Product Evaluation ◽  
Food Marketing ◽  
Contrast Study ◽  
Content Type ◽  
Design Elements ◽  
Product Image ◽  
Research Stream ◽  
Advertising Content

Purpose Advertising is one of the most important components of food marketing. However, there is uncertainty over the optimal means of convincing consumers to buy a product. The purpose of this paper is to examine the effectiveness of advertising content comprising text (sensory, functional and symbolic messages) and pictures (product image) on food product evaluation. Design/methodology/approach Two online experiments investigating strawberry advertisements were performed. Study 1 incorporated only text, whereas study 2 investigated combinations of text and pictures. Analyses of variance were conducted to determine any significant differences among the three texts (sensory, functional and symbolic) and among the combinations of text and pictures. Findings Study 1 revealed no significant differences. All three texts were well received, which shows the relevance of all the product benefits – sensory, functional and symbolic – for food products. In contrast, study 2 identified significant differences. The data analysis indicated that advertising effectiveness increases with the complementarity of the text and picture. Notably, the combination of the product picture and symbolic text was scored the highest for effectiveness. Originality/value The findings provide new insights into advertising design that food firms can use to enhance consumer product evaluations in terms of expected taste, perceived experience and quality, overall attitude and purchase intention. Further, the results contribute to the research stream of food product benefits by highlighting the relevance of sensory, functional and symbolic design elements.

Analyzing the purchase intention of Peruvian maca

2019 ◽  
Vol 14 (1) ◽  
pp. 91-112
Author(s):  
Gina María Maria Pipoli de Azambuja ◽  
Iñaki García-Arrizabalaga ◽  
Gustavo Rodríguez-Peña
Keyword(s):  
Purchase Intention ◽  
International Marketing ◽  
Positive Association ◽  
Marketing Strategies ◽  
Content Type ◽  
Promotion Policies ◽  
Consumer Purchase Intention ◽  
The Usa ◽  
Product Image ◽  
Product Familiarity

Purpose This study aims to examine the relation between the purchase intention of Peruvian maca and each of the following variables: Peru’s country image, maca’s product image, Peru’s country familiarity and maca’s product familiarity. Design/methodology/approach To compile primary information, a survey of closed questions was applied to students in two countries with different levels of familiarity with Peru: France and the USA. Findings There is a direct association between the studied variables in the cases where the foreign consumer has a high familiarity with Peru. Similarly, there is a positive association between maca’s product image, Peru’s country familiarity and maca’s product familiarity with the consumer purchase intention of maca from Peru in the cases where the consumer has low familiarity with Peru. Research limitations/implications The characteristics of the sample did not allow to analyze the purchase intention according to gender, age and socioeconomic level. Practical implications This study provides innovative insights to design international marketing strategies for Peruvian maca entrepreneurs and export promotion policies to policymakers, to support them to overcome the increase of the global competitive environment of maca. Social implications The paper helps maca producers and exporters to develop international marketing strategies to position their maca products in markets with high or low familiarity with Peru. Originality/value The uniqueness of this paper is based on the study of the purchase intention of agricultural products such as maca, which is a developing product available in Peru.

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