scholarly journals Philosophical Counselling, Personal Brand, and Social Networks in the Digital Era

2021 ◽  
Vol 36 (1) ◽  
pp. 39-54
Author(s):  
Sandu Frunză
Keyword(s):  
Social Networks ◽  
Philosophical Counselling ◽  
Digital Era ◽  
Personal Brand

U radu se argumentira da filozofijsko savjetovanje mora razviti prakse u kontekstu u kojem svjedočimo rekonstrukciji perspektiva o svijetu i čovjeku putem revolucije razvoja interneta, društvenih mreža, komunikacijskih tehnologija i pristupa virtualnom svijetu. Filozofijsko i etičko savjetovanje pozvano je uključiti se u raznovrsna nova područja aktivnosti, uključujući izgradnju osobnog oznaka u društvenim medijima, što je fokus ovog rada. S obzirom na to da virtualni komunikacijski prostor postaje medij učinkovitog izražavanja osobnosti, društveni mediji polje su u kojem filozofijsko i etičko savjetovanje mogu postati glavni resurs za rast snažnog osobnog oznaka. Bilo da se radi o samopromociji ili savjetovanju specijaliziranom za komercijalne komunikacije i oznakovljenje, tehnički razvoj omogućuje tehniku samorazvoja poduprtu relacijskim univerzumom društvenih medija. U digitalnom svijetu filozofijsko savjetovanje donosi povećanje doprinosa mogućnosti da se pojedinci izgrađuju, bivaju prepoznati i uživaju kompleksnu izloženost rukovođenu duhom društvene odgovornosti.

Aspect Based Sentiment Analysis of Unlabeled Reviews using Linguistic Rule Based LDA

2022 ◽  
Vol 24 (3) ◽  
pp. 0-0
Keyword(s):  
Social Networks ◽  
Sentiment Analysis ◽  
Domain Knowledge ◽  
Latent Dirichlet Allocation ◽  
Rule Based ◽  
Aspect Extraction ◽  
Linguistic Rule ◽  
Digital Era ◽  
Average Accuracy ◽  
Linguistic Rules

In this digital era, people are very keen to share their feedback about any product, services, or current issues on social networks and other platforms. A fine analysis of these feedbacks can give a clear picture of what people think about a particular topic. This work proposed an almost unsupervised Aspect Based Sentiment Analysis approach for textual reviews. Latent Dirichlet Allocation, along with linguistic rules, is used for aspect extraction. Aspects are ranked based on their probability distribution values and then clustered into predefined categories using frequent terms with domain knowledge. SentiWordNet lexicon uses for sentiment scoring and classification. The experiment with two popular datasets shows the superiority of our strategy as compared to existing methods. It shows the 85% average accuracy when tested on manually labeled data.

Social Media as a Tool, and Tools Offered by Social Media, to Teachers and Researchers

2017 ◽  
pp. 66-80
Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Point Of View ◽  
Message Content ◽  
Research Activity ◽  
Clear Vision ◽  
Personal Brand ◽  
The Social ◽  
Evaluation Mechanism

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.

scholarly journals Presentación. Sobre poesía y poetas en la era digital

2019 ◽  
Vol 28 ◽  
pp. 239
Author(s):  
Encarna Alonso Valero
Keyword(s):  
Social Networks ◽  
Redes Sociales ◽  
Digital Era ◽  
Complex Relationships ◽  
The Relationship

El monográfico que presentamos pretende reflexionar sobre las relaciones complejas entre poesía, redes sociales y tecnología en la nueva era digital. Los trabajos que lo componen se agrupan en dos líneas de análisis fundamentales: la primera se centra en la relación entre poesía y redes sociales para estudiar cómo las redes han cambiado nuestra concepción de la poesía, así como la manera de escribirla y de leerla; y la segunda se aproxima a la poesía ligada a lo tecnológico y lo digital, especialmente la e-poetry y la poesía código.The monograph that we present aims to reflect on the complex relationships between poetry, social networks and technology in the new digital era. The works are grouped into two fundamental lines of analysis: the first focuses on the relationship between poetry and social networks to study how networks have changed our conception of poetry, and our way of writing and reading it; the second approaches poetry linked to technology and digital, especially e-poetry and code poetry.

Formation of the musician's personal brand on social networks (using the example of P. Drangi and A. Vorobyov)

2020 ◽  
pp. 26-36
Author(s):  
Varvara A. KUZMINA ◽  
Marina V. TERSKIKH
Keyword(s):  
Social Networks ◽  
Individual Characteristics ◽  
Analysis Method ◽  
Career Trajectory ◽  
Four Dimensions ◽  
Image Characteristics ◽  
Content Analysis Method ◽  
Comparative Aspect ◽  
Personal Brand ◽  
The Individual

We considered the problem of formation of personal brand through content of social networks. Based on modern works on personal branding and classification proposed by image-making specialists, we considered strategies and technologies for creating a personal brand by two creative personalities in a comparative aspect: P. Drangoy and A. Vorobyov. We understood a personal brand as a complex of images and associations that is actualized in the minds of people when mentioning the name of a certain person. We modeled P. Drangi and A. Vorobyov's personal brands by determining the competencies, standards and style that they broadcast in the Internet space; key image characteristics of both artists are analyzed, we considered image in four dimensions: visual, verbal, context and event. We used the comparative analysis method and the content analysis method as the basic ones. The material for the study was content posted by musicians on personal official pages on social networks. The appeal to this content made it possible to determine the general in building the image of the star of the modern scene, taking into account the individual characteristics of each musician. In conclusion, we made the conclusion about the ability of an account on a social network to influence the artist's image, his concert activity and career trajectory.

scholarly journals Pemanfaatan Media Komunikasi dan Informasi dalam Perwujudan Pembangunan Nasional

2019 ◽  
Vol 17 (2) ◽  
pp. 177-187
Author(s):  
Dharlinda Suri
Keyword(s):  
Social Networks ◽  
Data Collection ◽  
National Development ◽  
Scientific Work ◽  
Descriptive Study ◽  
Data Presentation ◽  
Digital Era ◽  
Collection Data ◽  
The Media ◽  
Information Media

This scientific work is the result of the analysis and study of literature that reviews the communication and information media, namely social media in the form of social networks as a very effective medium used as a medium of communication and information to convey problems or aspirations of the community, especially for regions that have not been touched by the media optimally. widely known by the general public, especially officials who are currently serving. This study has a purpose for: first, to describe the characteristics of digital age society that uses communication media. Second, describing the linkages of the media of communication with national development and Third, describing the opportunities and challenges that arise in the digital era society. And fourth, describe the efforts that must be done in the digital era.This research method is a descriptive study with a qualitative approach. Researchers conduct data collection in accordance with existing events. Then the data is analyzed by means of data collection, data reduction, data presentation then drawing conclusions or verification. The results of the study show that national development will be well realized if there is a communication medium in the form of social networks that are used by the community correctly, ethically and can be accounted for. This can be reached in the wider community with the existence of cooperation between the community and the local government, namely by conducting counseling in all places evenly.

Personal Brand Benefits of Social Media Use for Researchers

2021 ◽  
pp. 226-245
Author(s):  
Alberto Prado Román ◽  
Iria Paz-Gil ◽  
Miguel Prado Román
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
21St Century ◽  
Teaching Strategies ◽  
Media Use ◽  
Research Field ◽  
Social Media Use ◽  
Personal Brand ◽  
Professional Capacity

Social networks are a very relevant tool for businesses to connect efficiently with many users at the same time. It means that in the second decade of the 21st century, companies have strengthened their strategies to expand their influence. In the higher education context, social media can help develop teaching strategies. Nevertheless, are they also relevant to expanding the professional capacity of researchers? Given this, this research aims to determine whether they are relevant within the research field and how they use them according to the researchers' position and the professional objectives set.

scholarly journals Screen Communications As a Form of Socialization and Individualization

2015 ◽  
Vol 7 (2) ◽  
pp. 142-149
Author(s):  
Svetlana Leonidovna Urazova
Keyword(s):  
Social Networks ◽  
New Media ◽  
Social Communication ◽  
Mass Communication ◽  
Cell Phone ◽  
Social Systems ◽  
Social Practices ◽  
Daily Routine ◽  
Digital Era ◽  
The Social

Common exposure to various kinds of mobile and stationary devices based on screen technologies produce substantiation for the term screen communications. The relevancy of its usage is specified, also the principles of functioning in context of updating social practices and multimedia informational space are substantiated in the article. The issue is due to the fact that the term screen communications has not yet been put into academic usage, unlike such terms as communication, mass communication and social communication. Nevertheless contemporary social practices for using the screen (cell phone, e-book, tablet, etc.) have turned into a daily routine and even demonstrate screen-phobia. The evolution of the technologies, new media (multimedia, multi-platforms), growth of information flows, form and content diversity of informational products, socialization effect and accumulation of empirical experience urge society to resort to the screen for receiving information (film-, video-, TV-production, Internet sites, social networks, computers, cell phones, tablets, e-books, electronic billboards, videoinformational systems, etc.). The article analyzes characteristics of well-known communications forms and types when superimposed to the term screen communications. The problem raised a need for thorough analysis of screen communications which different strata of society master; moreover, a great significance of studying peculiarities of screen culture in the digital era is emphasized. The article cites information about the emergence of Generation C, formed by social networks (a lecture on Nielsen Consumer 360 Conference). The Connected Collective Consumer has a distinguished identity and is ready for self-expression (ideas, cultural projects, etc.) within the group. As a conclusion it substantiates the nonlinearity of the social systems development, including social networks which are exposed to both the socialization effect and diversification and disintegration processes, which leads to a communication connections collapse.

scholarly journals Aspect Based Sentiment Analysis of Unlabeled Reviews Using Linguistic Rule Based LDA

2022 ◽  
Vol 24 (3) ◽  
pp. 1-19
Author(s):  
Nikhlesh Pathik ◽  
Pragya Shukla
Keyword(s):  
Social Networks ◽  
Sentiment Analysis ◽  
Domain Knowledge ◽  
Latent Dirichlet Allocation ◽  
Rule Based ◽  
Aspect Extraction ◽  
Linguistic Rule ◽  
Digital Era ◽  
Average Accuracy ◽  
Linguistic Rules

In this digital era, people are very keen to share their feedback about any product, services, or current issues on social networks and other platforms. A fine analysis of these feedbacks can give a clear picture of what people think about a particular topic. This work proposed an almost unsupervised Aspect Based Sentiment Analysis approach for textual reviews. Latent Dirichlet Allocation, along with linguistic rules, is used for aspect extraction. Aspects are ranked based on their probability distribution values and then clustered into predefined categories using frequent terms with domain knowledge. SentiWordNet lexicon uses for sentiment scoring and classification. The experiment with two popular datasets shows the superiority of our strategy as compared to existing methods. It shows the 85% average accuracy when tested on manually labeled data.

scholarly journals Puerto Rico 2.0: La comunicación turística en la era digital / Puerto Rico 2.0:Tourism Communication at the Digital Era

2016 ◽  
Vol 5 (1) ◽  
pp. 247-256
Author(s):  
Ivette Soto Velez
Keyword(s):  
Social Networks ◽  
Puerto Rico ◽  
Universal Coverage ◽  
Redes Sociales ◽  
Traditional Media ◽  
Tourist Destination ◽  
Innovative Strategies ◽  
The Public ◽  
Digital Era ◽  
Medios De Comunicacion

ABSTRACTIn a global scenario characterized by economic crisis, tourism could be seen as an opportunity for countries and cities to generate income, but it is necessary to promote tourism in innovative ways. Traditional media and social media have the task of bringing these destinations to tourists. According to Lopez, Del Fierro, Herrera and Diaz (2013) "Social networks provide amazing opportunities to reach more protection and universal coverage." (López, Del Fierro, and Díaz Herrera, page 1) .As people know the tourist destination, they will have desire to visit. This research aims to describe the use of social networks used by the Tourism Company of Puerto Rico to present the country as a tourist destination. A content analysis was performed to the official account on Facebok and Twitter. The main objective was to discover whether social networks are used as a strategic tool for tourism communication, encouraging the participation of the public interested in traveling to Puerto Rico. The results indicate that the Tourism Company encourages communication with their audiences using social networks and uses innovative strategies to attract the attention of potential tourists.RESUMENAnte un panorama mundial caracterizado por la crisis económica, se puede ver al turismo como una oportunidad para que países y ciudades generen ingresos, pero para que esto ocurra es necesario promocionar al destino turístico de forma innovadora. Los medios de comunicación tradicionales junto a las redes sociales tienen la tarea de dar a conocer estos destinos. Según López, Del Fierro, Herrera y Díaz (2013) “Las redes sociales aportan posibilidades impresionantes de alcanzar mayor proyección y cobertura universal”. (López, Del Fierro, Herrera y Díaz, página 1).Entre más personas conozcan el destino turístico mayor será su deseo de visitarlo. Esta investigación pretende describir el uso de las redes sociales utilizadas por la Compañía de Turismo de Puerto Rico para dar a conocer al país como destino turístico. Se realizó un análisis de contenido a la cuenta oficial en Facebok y Twitter. El objetivo principal fue descubrir si las redes sociales son utilizadas como una herramienta estratégica para la comunicación turística, fomentando la participación de los públicos interesados en viajar a Puerto Rico. Los resultados indican que la Compañía de Turismo fomenta la comunicación con sus públicos utilizando las redes sociales y usa estrategias innovadoras para llamar la atención del turista potencial.

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