Fingerhut's Price Strategy

2006 ◽  
Author(s):  
Gretchen Kalsow ◽  
June A. West ◽  
Lee Fennel ◽  
Jenny Mead
Keyword(s):  
Price Strategy

ANALISIS STRATEGI PENJUALAN BARANG KOMODITAS DI SWALAYAN SURYA GONDANG PERSPEKTIF HUKUM EKONOMI SYARIAH (Analysis of Commodity Goods Sales Strategy in Surya Gondang Supermarket Syariah Economic Law Perspective)

2019 ◽  
Vol 3 (2) ◽  
pp. 163-181
Author(s):  
Trivita Octaviana ◽  
M. Mahdil Mawahib ◽  
Abdullah Taufik
Keyword(s):  
Home Care ◽  
Qualitative Data ◽  
Target Selection ◽  
Field Research ◽  
Secondary Data ◽  
Price Strategy ◽  
Promotion Strategy ◽  
Analysis Techniques ◽  
Distribution Strategy ◽  
Sales Strategy

Strategi penjualan atau pemasaran adalah suatu seleksi sasaran yang menentukan posisi persaingan dan bauran dalam transaksi jual beli. Dalam strategi yang diterapkan penjualan atau pemasaran di swalayan dapat dibagi menjadi beberapa bentuk: a) Strategi Produk, b) Strategi Harga, c) Strategi Distribusi, d) Strategi Promosi. Swalayan Surya Gondang memiliki dua strategi yang dapat diterapkan, yaitu strategi harga yang terdapat dalam penetapan harga berupa POP (Point of Price) dan strategi promosi terhadap barang tertentu dengan sistem promo terdapat pada barang komoditas. Penetapan harga yang berupa POP  (Point of Price) yang terdapat di etalase rak barang komoditas di mana hal tersebut merupakan kesepakatan harga antara pihak swalayan dengan konsumen (pelanggan). Sedangkan strategi yang terjadi pada promosi diterapkan dalam sistem promo dibagi menjadi 10 macam promo (diskon, murah, 3 hari saja, awal bulan, akhir bulan, home care, beauty fair, kitchen fair, kids and baby fair, dan heboh). Hal tersebut dilakukan untuk menarik minat konsumen agar mau berbelanja di Swalayan Surya Gondang. Penelitian yang dilakukan mempunyai sebuah tujuan untuk mengetahui bagaimana strategi di Swalayan Surya Gondang dengan menggunakan jenis pendekatan secara langsung atau lapangan (field research), sedangkan jenis penelitian adalah kualitatif. Data yang diperoleh berupa data primer dan sekunder, sebagaimana yang terdapat dalam metode pengumpulan data dengan cara wawancara dan telaah dokumentasi. Dalam menganalisis data, peneliti menggunakan teknik analisis data kualitatif. Dari hasil penelitian yang dilakukan oleh peneliti bahwa Swalayan Surya Gondang mempunyai 2 strategi untuk menarik minat konsumen (pelanggan) yaitu berupa penetapan harga yang ada pada POP (Point of Price) tidak sesuai dengan database komputer sehingga terjadi perubahan lafal ijab dan qabul. Strategi  selanjutnya  yaitu  berupa promo yang terdapat pada barang komoditas berupa promo diskon di mana telah ditemukan adanya ketidakjujuran terhadap barang yang mendapat promo diskon, yang ditemukan penutupan logo promo pada masa kadaluwarsa yang menyebabkan pihak konsumen (pelanggan) tidak megetahui kapan masa kadaluwarsa akan habis. Kata Kunci: Strategi, Penjualan Barang, Swalayan.ABSTRACT:The sales or marketing strategy is a target selection that determines the position of competition and mix in buying and selling transactions. In the strategy applied sales or marketing in supermarkets can be divided into several types; a) Product Strategy, b) Price Strategy, c) Distribution Strategy, d) Promotion Strategy. Surya Gondang Supermarket has two strategies that can be implemented, the price strategy in pricing in the form of POP (Pont of Price) and in the form of a promotion strategy for certain goods with the promo system in commodity goods. Pricing in the form of a Point (POP) that is contained in a commodity shop window where it is a price agreement between a supermarket and a customer. While the strategy that occurred in the promotion was implemented in the promo system divided into 10 kinds of promos (discounts, cheap, just 3 days, the beginning of the month, the end of the month, home care, beauty fair, kitchen fair, kids and baby fair, and excited). This was done to attract consumers to shop in Surya Gondang Supermarket. The research conducted has a purpose to find out how the strategy in Surya Gondang Supermarkets uses the type of approach directly or in the field (field research), while the type of research is qualitative. Data obtained in the form of primary and secondary data, as contained in the method of data collection by means of interviews and documentation. In analyzing data, researchers used qualitative data analysis techniques. From the results of research conducted by researchers that Surya Gondang Supermarket has 2 strategies to attract consumers (customers), they are; in the form of pricing in the POP (Point Of Price) that is not in accordance with computer databases so that changes in lafadz ijab and qabul occur. The next strategy is in the form of promos contained in commodity goods in the form of discount promos where there has been a dishonesty of the goods that received a discount promo, which found closure of the promo logo on expiration which causes the consumer (customer) not to know when the expiration will expire.

scholarly journals The Construction of New Business Format Marketing Strategy and Price Strategy Model

2018 ◽  
Vol 9 (4) ◽  
pp. 62
Author(s):  
Weisheng Wen ◽  
Qiongwei Luo ◽  
Quansi Wen
Keyword(s):  
Marketing Strategy ◽  
Theoretical Models ◽  
Price Strategy ◽  
Price Theory ◽  
Strategic Model ◽  
Strategy Model ◽  
New Business ◽  
High Participation ◽  
Economic Innovation ◽  
Retail Format

Under the background of Internet plus in contemporary China, new retail format of Online To Offline (O2O) has become the new engine of China's economic innovation and development. The new format marketing strategy has become the new focus of the market. A strategic model that can be applied to the pricing of online and offline products is an indispensable element of the corporate marketing strategy. This paper takes the O2O new retail format price strategies of Dama and Yongsheng as the research background and re-examines the influencing factors in the western price theory system. Based on the pricing model applicable to commercial enterprises, this paper discusses the theory of the construction of the price strategy model with the O2O new retail format. Through the high participation of enterprises, and the discussion and test of the theoretical model with the enterprise, the theoretical models are given higher value.

scholarly journals PERSPEKTIF ILMU EKONOMI DAN UNDANG-UNDANG NOMOR 5 TAHUN 1999 TENTANG LARANGAN PRAKTIK MONOPOLI DAN PERSAINGAN USAHA TIDAK SEHAT TERHADAP DISKRIMINASI HARGA

2018 ◽  
Author(s):  
Irwan Sugiarto
Keyword(s):  
Price Discrimination ◽  
Peak Load ◽  
Cost Price ◽  
Price Strategy ◽  
Price Determination ◽  
Intertemporal Price Discrimination ◽  
Price Strategies ◽  
Second Degree

Unfair business competition can cause and trigger monopoly practice where markets arecontrolled and dominated by business doers. Besides, another impact of monopoly practiceis that; the business doers tend to sell expensive products without good quality. Monopolybusiness doers often apply price strategy where the entrepeneurs at normal competitivemarkets are not possible to do that. One of price strategies is price discrimination. Pricediscrimination refers to different price determination at a product at different time to everydifferent customer, or different market, but it is not based on different cost. Price discriminationcan be distinguished into three kinds, namely first degree price discrimination, second degreeprice discrimination, and third degree price discrimination. In addition to that, there is avariant in second degree price discrimination and third degree price discrimination, namelytwo part tariff, intertemporal price discrimination, and also peak load pricing.In Act No. 5 year 1999, discrimination related to prices is regulated in two groups ofrules and articles, that is to say price discrimination which is aproved under agreement, anddiscrimination which is performed by unilateral agreement or without agreement.

scholarly journals Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)

2018 ◽  
pp. 199-213 ◽  
Author(s):  
L. L. Razumnova ◽  
E. G. Lisovskaya
Keyword(s):  
Raw Materials ◽  
European Market ◽  
Price Strategy ◽  
Strategic Decisions ◽  
Managerial Decisions ◽  
Export Policy ◽  
Market Situation ◽  
Gas Market ◽  
Uncertain Future

Today's international and national companies develop in conditions of high uncertainty, which requires flexible strategies, fast decision-making and spread of adopted strategy to all levels and spheres of the company work. Thus it is necessary to develop a non-standard combination of strategic decisions and to use more energetically theoretical achievements in the field of theory of forecast in such conditions. Support of Russian raw-materials companies that have a serious export component depends greatly on successful foresting of the market situation. The article analyses the evolution of price strategy of the company 'Gasprom' after adoption of the Third Power Package by the EU in 2009 and proposes theoretical tools for devising the effective price strategy in the long-term period. The authors ground the necessity to formulate a new long-term price export policy of the company 'Gasprom' in conditions of uncertain future demand on European market. They describe in detail and put forward for practical use in strategic planning of the company the model of making efficient managerial decisions for different levels of uncertainty of gas market, which could strengthen 'Gasprom' standing on European market and cut finance losses in tough competitive struggle.

Endogenous Timing in Vertically-Related Markets

2018 ◽  
Vol 18 (2) ◽  
Author(s):  
Hong-Ren Din ◽  
Chia-Hung Sun
Keyword(s):  
Social Welfare ◽  
Price Competition ◽  
Consumer Surplus ◽  
The Other ◽  
Endogenous Timing ◽  
Price Strategy ◽  
Quantity Competition ◽  
Sequential Game ◽  
Product Substitutability

Abstract This paper investigates the theory of endogenous timing by taking into account a vertically-related market where an integrated firm competes with a downstream firm. Contrary to the standard results in the literature, we find that both firms play a sequential game in quantity competition and play a simultaneous game in price competition. Under mixed quantity-price competition, the firm choosing a price strategy moves first and the other firm choosing a quantity strategy moves later in equilibrium. Given that the timing of choosing actions is determined endogenously, aggregate profit (consumer surplus) is higher (lower) under price competition than under quantity competition. Lastly, social welfare is higher under quantity competition than under price competition when the degree of product substitutability is relatively low.

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