Revisiting the Value of Repeated Contacts on Survey Response Rates in Management Accounting Research: Research Note

2005 ◽  
Author(s):  
Jean-François Henri ◽  
Nicole Thibodeau
1993 ◽  
Vol 15 (4) ◽  
pp. 321-327 ◽  
Author(s):  
Richard Gitelson ◽  
Deborah Kerstetter ◽  
Frank Guadagnolo

2019 ◽  
Vol 8 (5) ◽  
pp. 821-831
Author(s):  
Matthew Debell ◽  
Natalya Maisel ◽  
Brad Edwards ◽  
Michelle Amsbary ◽  
Vanessa Meldener

Abstract In mail surveys and in advance letters for surveys in other modes, it is common to include a prepaid incentive of a small amount such as $5. However, when letters are addressed generically (such as to “Resident”), advance letters may be thrown away without being opened, so the enclosed cash is wasted and the invitation or advance letter is ineffective. This research note describes results of an experiment using a nationally representative sample of 4,725 residential addresses to test a new way of letting mail recipients know their letter contains cash and is therefore worth opening: an envelope with a window revealing $5, so the cash is clearly visible from outside the sealed envelope. We also tested the USPS for evidence of theft, and we compared First Class and Priority Mail postage. We found no evidence of theft. We found no difference in response rates between Priority Mail and First Class, making First Class much more cost-effective, and we found that visible money increased the response rate to a mail survey from 42.6 to 46.9 percent, at no significant cost.


2018 ◽  
Vol 30 (2) ◽  
pp. 59-79 ◽  
Author(s):  
Martin R. W. Hiebl ◽  
J. Frederik Richter

ABSTRACT The survey method is one of the most frequently used quantitative approaches in management accounting research. For research surveys, the number of usable responses is an important feature, and high response rates present one opportunity to achieve large sample sizes. Response rates describe the share of usable received responses compared with the survey population. To date, we know little about what impacts response rates in management accounting survey research. In this paper, we therefore examine 140 survey articles published in the two most highly regarded specialist journals of management accounting research, the Journal of Management Accounting Research and Management Accounting Research. Our results indicate that in recent years, response rates in management accounting research have experienced a downward trend. We also find that survey population size, the region where surveys are conducted, the scale of surveys, the hierarchical level of respondents, the research topics examined, random sampling techniques, and the establishment of contact with the survey population before sending out questionnaires are all significantly associated with the response rate. We conclude with implications for future survey research in management accounting.


2000 ◽  
Vol 86 (3) ◽  
pp. 1273 ◽  
Author(s):  
JEREMY H. LIPSCHULTZ

Sign in / Sign up

Export Citation Format

Share Document