The Effect of Direct to Consumer Television Advertising on the Timing of Treatment

2005 ◽  
Author(s):  
David Bradford ◽  
Andrew N. Kleit ◽  
Paul Nietert ◽  
Steven Ornstein
Keyword(s):  
Television Advertising ◽  
Direct To Consumer ◽  
Timing Of Treatment

THE EFFECT OF DIRECT TO CONSUMER TELEVISION ADVERTISING ON THE TIMING OF TREATMENT

2010 ◽  
Vol 48 (2) ◽  
pp. 306-322 ◽  
Author(s):  
W. DAVID BRADFORD ◽  
ANDREW N. KLEIT ◽  
PAUL J. NIETERT ◽  
STEVEN ORNSTEIN
Keyword(s):  
Television Advertising ◽  
Direct To Consumer ◽  
Timing Of Treatment

Effects of exposure to direct-to-consumer television advertising for statin drugs on food and exercise guilt

2015 ◽  
Vol 98 (9) ◽  
pp. 1150-1155 ◽  
Author(s):  
Christopher Kruger ◽  
Jeff Niederdeppe ◽  
Sahara Byrne ◽  
Rosemary J. Avery
Keyword(s):  
Television Advertising ◽  
Direct To Consumer ◽  
Statin Drugs

scholarly journals Direct-To-Consumer Television Advertising Exposure, Diagnosis with High Cholesterol, and Statin Use

2013 ◽  
Vol 28 (7) ◽  
pp. 886-893 ◽  
Author(s):  
Jeff Niederdeppe ◽  
Sahara Byrne ◽  
Rosemary J. Avery ◽  
Jonathan Cantor
Keyword(s):  
Television Advertising ◽  
High Cholesterol ◽  
Direct To Consumer ◽  
Advertising Exposure ◽  
Statin Use

How Direct-To-Consumer Television Advertising For Osteoarthritis Drugs Affects Physicians’ Prescribing Behavior

2006 ◽  
Vol 25 (5) ◽  
pp. 1371-1377 ◽  
Author(s):  
W. David Bradford ◽  
Andrew N. Kleit ◽  
Paul J. Nietert ◽  
Terrence Steyer ◽  
Thomas McIlwain ◽  
...  
Keyword(s):  
Television Advertising ◽  
Prescribing Behavior ◽  
Direct To Consumer

Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications

2007 ◽  
Vol 51 (18) ◽  
pp. 1272-1276 ◽  
Author(s):  
William J. Vigilante ◽  
Christopher Mayhorn ◽  
Michael S. Wogalter
Keyword(s):  
Risk Communication ◽  
Prescription Drug ◽  
Prescription Drugs ◽  
Information Seeking ◽  
Television Advertising ◽  
Drug Advertising ◽  
Direct To Consumer ◽  
Online Purchases ◽  
Hazard Risk ◽  
Prescription Drug Advertising

The present research explored several aspects concerning hazard/risk communication in direct-to-consumer (DTC) television advertising. Results indicated that participants frequently encounter DTC ads and some report information seeking as a result. Participants reported that their physicians will fill their requests for DTC advertised drugs. They report infrequently making online (Internet) purchases of prescription drugs possibly due to safety and legal concerns. Implications of the findings for factors/ergonomics (HF/E) professionals are discussed.

Fair Balance in Direct-to-Consumer Antidepressant Print and Television Advertising, 1995–2007

2012 ◽  
Vol 17 (3) ◽  
pp. 250-277 ◽  
Author(s):  
Rosemary J. Avery ◽  
Matthew Eisenberg ◽  
Kosali I. Simon
Keyword(s):  
Television Advertising ◽  
Direct To Consumer ◽  
Fair Balance

Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes

2020 ◽  
Vol 57 (4) ◽  
pp. 599-616
Author(s):  
Tongil “TI” Kim ◽  
Diwas KC
Keyword(s):  
Public Health ◽  
United States ◽  
Health Outcomes ◽  
Prescription Drugs ◽  
Birth Rate ◽  
The United States ◽  
Television Advertising ◽  
Purchase Decision ◽  
Multiple Birth ◽  
Direct To Consumer

Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision, advertising may also have unintended but important societal and economic consequences. In this article, the authors examine a public health outcome—birth rate—associated with advertisements for erectile dysfunction (ED) drugs. Since the United States loosened regulations on direct-to-consumer television advertising for prescription drugs in 1997, ED drug makers have consistently been top spenders. By comparing advertising data with multiple birth data sets (patient-level hospital data from Massachusetts between 2001 and 2010 and micro birth certificate data from the United States between 2000 and 2004), the authors demonstrate that increased ED drug television advertising leads to a higher birth rate. Their results, which are robust with respect to different functional forms and falsification tests, show that a 1% increase in ED drug advertising contributes to an increase of .04%–.08% of total births. Their findings suggest that beyond the customer purchase decision, advertising can have important public health outcomes, with resulting implications for managerial decision making and policy formulation.

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