scholarly journals Direct to Consumer Advertising and Prescription Choice

2005 ◽  
Author(s):  
Toshiaki Iizuka ◽  
Ginger Zhe Jin
Keyword(s):  
Direct To Consumer ◽  
Direct To Consumer Advertising ◽  
Prescription Choice

Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research

2009 ◽  
Vol 26 (4) ◽  
pp. 251-258 ◽  
Author(s):  
Lawrence S. Silver ◽  
Robert E. Stevens ◽  
David Loudon
Keyword(s):  
Direct To Consumer ◽  
Direct To Consumer Advertising

scholarly journals Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall

2014 ◽  
Vol 120 ◽  
pp. 1-11 ◽  
Author(s):  
Amie C. O'Donoghue ◽  
Pamela A. Williams ◽  
Helen W. Sullivan ◽  
Vanessa Boudewyns ◽  
Claudia Squire ◽  
...  
Keyword(s):  
Prescription Drug ◽  
Consumer Perceptions ◽  
Direct To Consumer ◽  
Direct To Consumer Advertising
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