The Relationship Between Different Distribution Channels for Movies: Some Lessons from the Case of Free Television

2004 ◽  
Author(s):  
Marco Gambaro
Keyword(s):  
Distribution Channels ◽  
The Relationship

The Price-Quality Relationship in an Experimental Setting

1968 ◽  
Vol 5 (3) ◽  
pp. 300-303 ◽  
Author(s):  
J. Douglas McConnell
Keyword(s):  
Distribution Channels ◽  
Experimental Setting ◽  
Price Cutting ◽  
Perception Of Quality ◽  
The Relationship ◽  
Quality Difference ◽  
Over Time

Although management assumes a relationship between price and quality when making decisions about pricing and when acting against price cutting within distribution channels, little research on this relationship has been done. Earlier price-quality studies have not involved consumers actually using products over time. This article reports a study in which price was the only variable and, over 24 trials, quality differences for three brands were perceived by subjects when no quality difference existed. The relationship between price and perception of quality was positive but not linear.

Marketing and consumption of art products: the movie industry

2018 ◽  
Vol 8 (1) ◽  
pp. 80-98 ◽  
Author(s):  
Elif Ulker-Demirel ◽  
Ayse Akyol ◽  
Gülhayat Gölbasi Simsek
Keyword(s):  
Purchase Intention ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Movie Industry ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
Post Purchase ◽  
The Impact ◽  
The Relationship ◽  
Movie Marketing

Purpose The purpose of this paper is to investigate the impact of the importance, assigned by audiences, of factors such as people, movie features, script, price, promotion, and distribution channels (defined as a movie marketing mix) on the audience’s buying intentions, as well as the impact of their buying intentions on word of mouth (WOM). In addition, the intention is to explore the relationship between the preference and frequency of people’s cultural event attendance with their buying intention and the relationship between people with extroverted personalities and WOM. Design/methodology/approach The data were collected from 904 valid surveys conducted in Beyoglu, one of the important centres for the culture and art life of the Istanbul. Findings The results show that promotion, actor or actress, and diversity of distribution channels have a positive effect on people’s purchase intention. In addition, the frequency of attendance to cultural events can be determinative of the audience and helpful for industry professionals. Originality/value Although there have been a number of studies that examine the simple relationships among some of these variables (movie marketing mix, attendance, purchase intention, WOM, extraversion), there is still a gap in the literature with regard to these variables in an integrated framework. Considering these variables in the same model and analysing the effects of each dimension individually provides a better explanation of consumer purchase intention and post-purchase behaviour in the movie industry. This study extends the previous research by incorporating the concept of movie marketing and consumption by improving the scale with data collected in Istanbul, Turkey.

Compliance with Worksite Nonsmoking Policies: Baseline Results from the COMMIT Study of Worksites

1992 ◽  
Vol 7 (2) ◽  
pp. 103-109 ◽  
Author(s):  
Glorian Sorensen ◽  
Russell E. Glasgow ◽  
Kitty Corbett ◽  
Marie Topor
Keyword(s):  
Response Rate ◽  
Community Intervention ◽  
Distribution Channels ◽  
Self Report ◽  
Intervention Trial ◽  
Labor Management ◽  
Policy Compliance ◽  
Vending Machines ◽  
Relationship Of ◽  
The Relationship

Purpose. Little is known about compliance with worksite nonsmoking policies. This study provides an examination of the relationship of policy compliance to characteristics of the organization and the manner in which the policy was implemented Design. Data came from two separate surveys of 1) representatives of worksites that reported having a nonsmoking policy and 2) employed residents from the same communities whose worksites had nonsmoking policies. Setting. This study was conducted as part of the Community Intervention Trial for Smoking Cessation (COMMIT), being conducted in 11 diverse intervention communities. Subjects. Data are presented from surveys of 710 worksites (response rate =90%) and 3,143 employed residents (response rate = 80%) of the same communities. Measures. Compliance with nonsmoking policies was measured by self-report in both surveys and is compared with worksite and respondent characteristics, type of policy, and methods of policy implementation. Results. Compliance with nonsmoking policies was high; 55% of worksites with a policy restricting smoking reported that employees always adhered to the policy. Compliance was highest in worksites with more restrictive policies and where labor-management relations were reported to be good. Compliance also was high where the policy was effectively communicated to workers, as through worksite distribution channels, the absence of cigarette vending machines, and the availability cessation assistance. Conclusions. These findings indicate that compliance with worksite nonsmoking policies is generally high, especially in the presence of more stringent policies.

scholarly journals Innovativeness in food small business: What is its relationship with marketing?

2011 ◽  
Vol 57 (No. 10) ◽  
pp. 474-483 ◽  
Author(s):  
A. Banterle ◽  
A. Cavaliere ◽  
L. Carraresi ◽  
S. Stranieri
Keyword(s):  
Small Businesses ◽  
Food Industry ◽  
Distribution Channels ◽  
Management Process ◽  
Marketing Capabilities ◽  
Firm Innovativeness ◽  
Marketing Activities ◽  
Market Needs ◽  
The Relationship ◽  
The Web

Small businesses often do not have a sufficient capacity to put the appropriate R&D activities into action. Nevertheless, they are able to be innovative towards their products, processes, distribution channels, and geographical markets. Therefore, even for small and medium-sized enterprises (SMEs), the level of innovativeness can be high. The literature shows that the firm marketing capabilities are very important for innovation in the food industry, to guarantee that innovation reflects the market needs. The purpose of this paper is to analyse the relationship between the level of firm innovativeness and different steps of the marketing management process, to understand if good marketing capabilities can affect the firm innovativeness. An interactive questionnaire available on the web was used for the data collection. The survey was conducted on 468 European SMEs. Linear Regression was run to assess the link between marketing activities and the level of firm innovativeness. Our empirical analysis reveals that the SME marketing capabilities show significant and positive relationships with firm innovativeness.  

The Use of Pledges to Build and Sustain Commitment in Distribution Channels

1992 ◽  
Vol 29 (1) ◽  
pp. 18-34 ◽  
Author(s):  
Erin Anderson ◽  
Barton Weitz
Keyword(s):  
Distribution Channels ◽  
Equation System ◽  
Simultaneous Equation ◽  
The Other ◽  
Channel Relationships ◽  
Simultaneous Equation System ◽  
Relationship History ◽  
The Relationship ◽  
Dyadic Model

Commitment in channel relationships is modeled as a function of (1) each party's perception of the other party's commitment, (2) self-reported and perceived pledges (idiosyncratic investments and contractual terms) made by each party, and (3) other factors such as communication level, reputation, and relationship history. A dyadic model represented by a simultaneous equation system is estimated with data from 378 pairs of manufacturers and industrial distributors. The results indicate that one type of pledge, idiosyncratic investments, has a strong effect on the commitment of both parties to the relationship. In addition, each party's commitment is affected by the perceived commitment of the other party. Finally, idiosyncratic investments signal commitment, affecting each party's perceptions of the other party's commitment.

An Examination of the Relationship between Online Travel Agents and Hotels

2012 ◽  
Vol 54 (1) ◽  
pp. 95-107 ◽  
Author(s):  
Hee “Andy” Lee ◽  
Basak Denizci Guillet ◽  
Rob Law
Keyword(s):  
Distribution Channels ◽  
Business Environment ◽  
Third Party ◽  
Business Practices ◽  
Travel Agents ◽  
Business Partners ◽  
Available Technology ◽  
Online Travel ◽  
The Relationship ◽  
Online Travel Agents

Although traditional travel agents have played an important role as proxies enabling travelers to make connections with hotels, the emergence of the internet has changed the traditional relationship between hotels and travel agents. Instead of a traditional agent–principal relationship, online travel agents (OTAs) seem to act as more than just intermediaries and more as business partners or vendors. Scholars have previously observed troubled, if not hostile, relationships between hotels and OTAs. This article reports a case study analyzing online comments on the 2009 feud between Choice Hotels International and Expedia.com . This analysis identified eight themes in three overall categories: the background to the feud (i.e., characteristics of the hotel industry, current business environment, Expedia’s business practices), the perspectives of hospitality industry professionals on the feud (i.e., wake-up call for hoteliers, Choice Hotels’ decision), and expectations concerning the nature of the relationship between hotels and OTAs (i.e., a symbiotic relationship between hotels and OTAs, experience of dealing with guests who book through OTAs and Expedia, and recommendations for hotels). Chief among the study’s conclusions is that hotels must find ways to make the most effective possible use of available technology and distribution channels, and perhaps even form consortia to share information about third-party distribution channels.

scholarly journals Participation of SME distributors in the gray market: An empirical analysis of Spanish firms

2021 ◽  
Vol 5 (2) ◽  
pp. e372
Author(s):  
Fernando Gimeno-Arias
Keyword(s):  
Empirical Analysis ◽  
Consumer Goods ◽  
Fast Moving ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Gray Market ◽  
Fast Moving Consumer Goods ◽  
The Relationship

Within the distribution channels of fast-moving consumer goods (FMCG), the negotiating of agreements with official suppliers is critical for the performance of small and medium-sized (SME) distributors. These distributors are limited by their size and negotiating power, which is significantly lower than that of their suppliers, leading them to seek alternative supply sources, such as that provided by the gray market. The participation of SME distributors in the gray market is not only conditioned by the negotiations with their official suppliers, but also by the role played by the size of the gray market and by the relationship with their suppliers. The literature shows very few studies into SMEs within this area of the distribution channel, so this article contributes an explanatory model of this phenomenon. Based on a sample of 181 Spanish distribution companies, our results confirm that negotiation is a favorable element, while granting limited importance to the role of the relationship. In addition, we find evidence of the key role of commitment between parties in a situation as peculiar as that of parallel marketing channels.

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