Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries: Special Reference to Apparel Industry and Luxury Brands

In recent years there has been an upsurge of interest in social media (SM). SM has ushered a new era of communication between organizations and key stakeholders and has forced brands to change dramatically the way they interact with their target markets. Luxury brand marketers have recently turned their attention to customer-driven SM devoted to their brands recognizing the role SM plays in their marketing strategies. Key consumer behavior concepts such as motivation, interaction, and SM provide the theoretical foundation. The purpose of this chapter is to explore the relationship between SM and consumer behavior towards luxury brands. Empirical data was collected from 110 Cypriot SM users who look for information on SM about luxury brands. The aim was to explore whether SM influences consumer behavior of both male and female Cypriot consumers and whether there are any distinct behavioral differences between the two genders. This study provides recommendations to luxury brands to understand the nature of consumer behavior and brand-customer relationship in using SM.

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PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v1i2.17 ◽

2016 ◽

Vol 1 (2) ◽

pp. 133-144

Author(s):

Nadya Nadya

Keyword(s):

Social Media ◽

Consumer Behavior ◽

Marketing Strategy ◽

Marketing Strategies ◽

Digital Marketing ◽

Social Media Marketing ◽

Digital Era ◽

Marketing Social ◽

Technological Developments ◽

Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

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Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽

10.21273/hortsci.33.3.558c ◽

1998 ◽

Vol 33 (3) ◽

pp. 558c-558

Author(s):

Jennifer B. Neujahr ◽

Karen L.B. Gast

Keyword(s):

Consumer Behavior ◽

Marketing Strategies ◽

Easy Access ◽

Future Research ◽

Grocery Stores ◽

Cut Flowers ◽

Factors Affecting ◽

New Type ◽

The 1950S ◽

The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

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Visual merchandising and interior design environment impact on consumer apparel buying behaviour with special reference to the apparel stores in Mumbai and Pune

Proceedings of the Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India ◽

10.4108/eai.18-12-2018.2283808 ◽

2019 ◽

Author(s):

K Gopal ◽

Vaishali Mahajan ◽

Subhasis Sen ◽

Rahul Hiremath ◽

Richa Priya

Keyword(s):

Special Reference ◽

Interior Design ◽

Design Environment ◽

Environment Impact ◽

Visual Merchandising ◽

Buying Behaviour

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VISUAL MERCHANDISING, ETHNOCENTRISM AND PREMIUM PRICE MARKETING STRATEGIES ADOPTING BY VARIOUS INDUSTRIES FOR SRI LANKAN AND GLOBAL CONTEXT

SSRN Electronic Journal ◽

10.2139/ssrn.3958301 ◽

2021 ◽

Author(s):

E.A. Naveen Nethyuga

Keyword(s):

Marketing Strategies ◽

Sri Lankan ◽

Global Context ◽

Premium Price ◽

Visual Merchandising

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The Heart of the Marketing: A Literature Review on Trending Marketing Strategies towards Sustainable Marketing; Premium Price strategy, Customer Ethnocentrism and Visual Merchandising

SSRN Electronic Journal ◽

10.2139/ssrn.3955549 ◽

2021 ◽

Author(s):

Thamali Karunarathne

Keyword(s):

Literature Review ◽

Marketing Strategies ◽

Price Strategy ◽

Premium Price ◽

Sustainable Marketing ◽

Visual Merchandising

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Understanding Culture, Motivation, and Ethnic Consumer Behavior

Handbook of Research on Effective Marketing in Contemporary Globalism - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-6220-9.ch003 ◽

2014 ◽

pp. 47-65

Author(s):

Fung Kuen Koo ◽

Huong Le

Keyword(s):

Consumer Behavior ◽

Ethnic Groups ◽

Good Practice ◽

Marketing Strategies ◽

Theoretical Frameworks ◽

Non Profit ◽

Culture Motivation ◽

Depth Interviews ◽

Practical Implications

Understanding ethnic consumer behaviors through a case study of good practice and their innovative marketing strategies to ethnic consumers is important. Surprisingly, little has been done to discuss which practices and strategies may work best when marketing to ethnic consumers. This chapter presents a case study of the Immigration Museum (Melbourne, Australia) and how the organization uses strategies to promote their products and programs to ethnic consumers. The case study and in-depth interviews are the methods used. In this chapter, the authors argue that a combination of Alferder's and Schwartz's theoretical frameworks help museum marketers understand behaviors of ethnic groups, thereby using appropriate marketing strategies in encouraging their consumption. This chapter extends current marketing literature on consumers' motivation, drive, and needs, and non-profit marketing, and validates selected motivational theories. It also provides practical implications for marketers of non-profit organizations.

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