Factors Affecting E-Book Purchase Decisions of Customers in Thailand

2021 ◽  
Author(s):  
Nathakorn Trakarnsakdikul ◽  
Suriwipha Chaiyaphan ◽  
Benjawan Leecharoen
Keyword(s):  
Purchase Decisions ◽  
Factors Affecting

scholarly journals Öğrencilerin Gıda Güvenliğiyle İlgili Bilinç Düzeylerine Göre Tüketim Davranışlarının Belirlenmesi: Ordu Üniversitesi Örneği

2019 ◽  
Vol 7 (10) ◽  
pp. 1611
Author(s):  
Derya Öztürk ◽  
Gamze Aydın Eryılmaz ◽  
Osman Kılıç
Keyword(s):  
Food Safety ◽  
Safety Data ◽  
Survey Method ◽  
Purchase Decisions ◽  
Chi Square ◽  
Expiry Date ◽  
Factors Affecting ◽  
Food Purchasing ◽  
Food Purchase ◽  
Safe Food

The aim of this study was to determine students' consumption behavior based on their awareness of food safety. Data were collected using survey method. Study sample consisted of 400 students of Ünye Faculty of Economics and Administrative Sciences, Ordu University, Turkey. Chi-square test was used to determine whether participants’ levels of awareness of food safety differed by socio-economic characteristics. One-way analysis of variance (ANOVA) was used to determine differences in mean scores among awareness groups (low, medium and high) in terms of reading the nutrition information on food labels, food purchasing venues to be reliable and factors affecting food purchase decisions. Results showed that expiry date was the most important factor in food purchase decisions, followed by dates of production and packaging. Participants’ levels of awareness of food safety significantly differed by the proportion of monthly income allocated to food and their preference for cheap foods containing GMO. Supermarkets were ranked the most reliable venues for safe food purchasing, followed by groceries and greengrocers. Results also showed that food purchase decisions of the low and medium awareness groups were mostly affected by their families while those of the high awareness group were mostly affected by their doctors. Results indicate that firstly parents' awareness should be raised about food safety and safe food consumption so that future generations can be more conscious of these issues. In addition, courses on these matters should be included in curricula, and seminars or workshops should be held to raise students' awareness of food safety.

Factors affecting crop insurance purchase decisions by farmers in northern Illinois

2009 ◽  
Vol 69 (1) ◽  
pp. 113-125 ◽  
Author(s):  
Matthew Ginder ◽  
Aslihan D. Spaulding ◽  
Kerry W. Tudor ◽  
J. Randy Winter
Keyword(s):  
Crop Insurance ◽  
Purchase Decisions ◽  
Factors Affecting

scholarly journals IMPULSE PURCHASE BEHAVIOUR: A REVIEW

2015 ◽  
Vol 10 (7) ◽  
pp. 2333-2342
Author(s):  
Amit Mishra
Keyword(s):  
Content Analysis ◽  
Research Work ◽  
Detailed Account ◽  
Purchase Decisions ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Impulse Purchase

For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification of  literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to control their innate impulsive tendencies as they perceive impulse buying as normatively wrong. This paper will be useful for practitioners and researchers towards understanding of impulsive behavior of consumers and will provide a better insight in.

scholarly journals A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Khao Sok National Park, Thailand

2018 ◽  
Vol 4 (12) ◽  
pp. 1-11
Author(s):  
Sarath Simsiri ◽  
Ratananaphadol Smitinand ◽  
Mana Eiambua
Keyword(s):  
Publishing House ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Community Based ◽  
Design Guideline ◽  
Product Packaging ◽  
Factors Affecting ◽  
Packaging Design ◽  
Consumer Interest ◽  
International Publishing

A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Thailand aims to study con sumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline that Influence on Consumer Purchase Decision. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions. Thus, this could benefit to design and develop products to meet the needs of consumers. Keywords: Product Packaging; Purchasing decisions; Tourism; Ratchaprapa Dam; purchase decisions eISSN 2514-7528 © 2019. The Authors. Published for AMER ABRAcE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) andcE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. https://doi.org/10.21834/jabs.v4i12.325

Solar-Dried Traditional African Vegetables in Rural Tanzania: Awareness, Perceptions, and Factors Affecting Purchase Decisions

2018 ◽  
Vol 72 (4) ◽  
pp. 367-379 ◽  
Author(s):  
Radegunda F. Kessy ◽  
Justus Ochieng ◽  
Victor Afari-Sefa ◽  
Takemore Chagomoka ◽  
Ngoni Nenguwo
Keyword(s):  
Purchase Decisions ◽  
Factors Affecting ◽  
Rural Tanzania ◽  
African Vegetables

scholarly journals Using XGBoost and Skip-Gram Model to Predict Online Review Popularity

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402098331
Author(s):  
Lien Thi Kim Nguyen ◽  
Hao-Hsuan Chung ◽  
Kristine Velasquez Tuliao ◽  
Tom M. Y. Lin
Keyword(s):  
Prediction Accuracy ◽  
Online Reviews ◽  
Online Review ◽  
Gradient Boosting ◽  
Purchase Decisions ◽  
Factors Affecting ◽  
Information Accessibility ◽  
Extreme Gradient Boosting ◽  
Key Features ◽  
Main Factors

Review popularity is similar to awareness and information accessibility components: Both have a profound effect on customer purchase decisions. Therefore, this study proposes a new method for predicting online review popularity that combines the extreme gradient boosting tree algorithm (XGBoost), to extract key features on the bases of ranking scores and the skip-gram model, which can subsequently identify semantic words according to key textual terms. Findings revealed that written reviews had higher review popularity than non-textual reviews (reviewer and product factors). Moreover, the proposed method achieved higher prediction accuracy than the traditional ridge regression technique of Root Mean Squared Logarithmic Error (RMSLE). The main factors affecting review popularity and key reviewers for specific textual terms were also identified. Findings could help vendors identify key influencers for their product promotion and then support the design of word-suggestion systems for online reviews.

Sign in / Sign up

Export Citation Format

Share Document