In-Consumption Information Cues and Digital Content Demand: Evidence from a Live-Streaming Platform

2021 ◽  
Author(s):  
Jaeung Sim ◽  
Kyungmin Choi ◽  
Daegon Cho ◽  
Sang Pil Han
Keyword(s):  
Digital Content ◽  
Live Streaming ◽  
Information Cues

scholarly journals Empirical Results for High-definition Video and Augmented Reality Content Delivery in Hyper-connected Cars

2021 ◽  
Author(s):  
Ovidiu-Andrei Schipor ◽  
Radu-Daniel Vatavu
Keyword(s):  
Augmented Reality ◽  
Software Architecture ◽  
General Purpose ◽  
Digital Content ◽  
Live Streaming ◽  
High Definition ◽  
High Definition Video ◽  
Driving Assistance ◽  
Technical Challenges ◽  
Event Based

Abstract Software architecture and applications for the connected car can process and share a variety of digital content, among which high-definition video and augmented reality (AR) content, toward enhanced driving assistance, navigation and infotainment systems and services. However, several technical challenges need to be overcome to make such systems and services viable and efficient, including dealing effectively with a variety of types of systems, devices and platforms, either installed inside the vehicle or represented by the personal mobile and wearable devices of the drivers and passengers. In this paper, we outline these technical challenges and propose a software solution in the form of an event-based middleware layer by modeling the smart, connected car as a specific type of a smart environment. We employ an adapted version of Euphoria, a recently introduced software architecture for general-purpose smart environments, to implement asynchronous communications among heterogeneous input/output devices inside the vehicle. We also adapt Euphoria to fit into the four-layer infrastructure model of the connected car. We conduct a technical evaluation of the request-response time performance achieved with the Euphoria middleware for streaming digital content from 1 Mbps (360p@30fps) to 32 Mbps (4K@30fps) on various devices, either integrated in the vehicle, not integrated but used inside the vehicle and devices outside the vehicle (the control condition). Our results show effective live streaming achieved for 2K content at 30fps with the 600 Mbps network (i.e., the connected car) and for 4K content at 30fps with the 1.7 Gbps network envisioned for hyper-connected vehicles. These results open up opportunities for high-definition video and AR applications in the automotive industry.

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Content ◽  
Three Solutions ◽  
Conventional Process ◽  
Promotion System

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Digital content in graduate level in Turkey: A content analysis of twenty years

2020 ◽  
Vol 8 (2) ◽  
pp. 201-209
Author(s):  
Muhammet Özcan ◽  
◽  
Serdar Yavuz ◽  
Keyword(s):  
Content Analysis ◽  
Digital Content ◽  
Graduate Level

Live Streaming mit Hangout On Air

2014 ◽  
pp. I-XI
Author(s):  
Hannes Schleeh ◽  
Gunnar Sohn
Keyword(s):  
Live Streaming

AN EXPLORATION OF GENDER DIFFERENCES IN TEENAGERS’ USE, CONSUMPTION AND DIGITAL PRODUCTION

2020 ◽  
Author(s):  
Corina-Maricica Seserman ◽  
Daniela Cojocaru
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Data Collection ◽  
Gender Identity ◽  
Online Survey ◽  
Peer Group ◽  
Methodological Approach ◽  
Digital Content ◽  
Media Consumption ◽  
The Way

Today’s teenagers have a very close relationship with ICTs and the digital space related to them, as they have impacted the way the youth constructs their sense of self and the tools they use to perform their carefully constructed identity. One key element which influences the way one constructs their views by themselves is within the boundaries set by their biological sex and therefore through the behaviors associated with their asigned gender. Through the symbolic interactionist lense, or more specifically through Goffman's dramaturgical theory on the manner in which one presents him/herself in society, this paper looks at the manner in which teenagers use social media platforms and at the way they consume and create digital content in order to present their gender identity. The way teenagers consume and produce digital content differs and depends on how they interpret their ideals of femininity and masculinity, which are afterwards reproduced in the content they post on their social media pages. Therefore this research is an attempt to understand what are the factors teenagers take in account when consuming and producing content. What gender differences can be observed in regards to new media consumption? What difference can be observed in online activity behaviors between males and females? How do they feel about their gender identity concerning fitting in with their peer group? A mix-methodological approach was engaged in the data collection process. In the first stage of the research highschool students (n=324) from the city of Suceava (Romania) participated in taking an online survey. The initial intent was to meet with the young respondents in person, but due to the COVID-19 pandemic this was deemed impossible. For the second stage of data collection, six of the participants who took the online survey were invited to participate in a focus group designed to grasp a better understanding of the results from the previous stage. The discovered findings uncover engaging gender similarities and differences in social media consumption and the type, subject, matter and style in which they posted their content, but also in regards to the performance of the self between the online and offline space.

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