Social Media Utilization of Mothers and Their Children and Its Effect to their Communication Relationship

The 21st century is the era of new media. We-media, social media, short videos have emerged one after another. Not only have they changed the form of media, but also they have brought tremendous changes in terms of media functions, communication methods and communication relationship etc. Focused on the development of short video platforms in China in the last decade, this essay analyzes the impact of short videos on society, economy, and humanities. Also, it aims to propose a solution to the problem "how to make good use of the scarce resource of attention and truly realize the attention economy".

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AN ANALYSIS OF VIEWERS’ RECEPTION ON THE VIDEO MESSAGE “ SAYA MUALAF BILA” ON DEDDY CORBUZIER YOUTUBE CHANNEL

SENGKUNI Journal (Social Science and Humanities Studies) ◽

10.37638/sengkuni.1.2.131-142 ◽

2020 ◽

Vol 1 (2) ◽

pp. 131-142

Author(s):

Diana Wahyuni ◽

Yanto Yanto ◽

Sri Narti

Keyword(s):

Social Media ◽

Social Networking ◽

Research Method ◽

Daily Life ◽

Reception Theory ◽

Religious Leader ◽

Purposive Sampling ◽

Religious Issues ◽

Close Interaction ◽

Communication Relationship

Youtube is one part of social networking that can create a very close interaction and communication relationship between its users. Inside the YouTube social media account, the account is created by people who basically want to be a part of YouTube content creators. Many people out there who like to play Youtube but do not have the channel account. YouTube channel accounts are made with a variety of content, there are accounts that specialize in making videos of one's daily life, specialist accounts for opinion videos related to issues that are currently hot, specialist accounts for motivational videos, specialist accounts for culinary videos, specialist accounts for videos prank videos and more. What will be the focus of the researcher in this study is the video titled "Saya Mualaf Bila" with views of 3.2 million to this day, views mean that is the frequency of a video is seen. This research method uses purposive sampling supported by Stuart Hall's reception theory. The video is 15 minutes 21 seconds length, in the video Deddy Corbuzer is talking to a religious leader known as Gus Miftah. Deddy Corbuzer talks about religious issues that are rife in Indonesia, causing divisions. The results of this study are the analysis of audience or viewers’ reception of the video message "Saya Mualaf Bila" on Deddy Courbuzier’s YouTube Channel account and the most dominant reception is the interpretation of opposition.

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