scholarly journals Challenging the Incumbent: Entry in Markets with Captive Consumers and Taste Heterogeneity

2021 ◽  
Author(s):  
Christian Oertel ◽  
Armin Schmutzler
Keyword(s):  
Taste Heterogeneity

scholarly journals Customers’ Mode Choice Behaviors of Express Service Based on Latent Class Analysis and Logit Model

2015 ◽  
Vol 2015 ◽  
pp. 1-8 ◽  
Author(s):  
Lian Lian ◽  
Shuo Zhang ◽  
Zhong Wang ◽  
Kai Liu ◽  
Lihuan Cao
Keyword(s):  
Logit Model ◽  
Choice Behavior ◽  
Latent Class ◽  
Latent Class Model ◽  
Policy Research ◽  
Multinomial Logit Model ◽  
Class Model ◽  
Taste Heterogeneity ◽  
Using Data ◽  
Service Choice

As the parcel delivery service is booming in China, the competition among express companies intensifies. This paper employed multinomial logit model (MNL) and latent class model (LCM) to investigate customers’ express service choice behavior, using data from a SP survey. The attributes and attribute levels that matter most to express customers are identified. Meanwhile, the customers are divided into two segments (penny pincher segment and high-end segment) characterized by their taste heterogeneity. The results indicate that the LCM performs statistically better than MNL in our sample. Therefore, more attention should be paid to the taste heterogeneity, especially for further academic and policy research in freight choice behavior.

Categories shape preferences: A model of taste heterogeneity arising from categorization of alternatives

2014 ◽  
Vol 13 ◽  
pp. 3-23 ◽  
Author(s):  
Joffre Swait ◽  
Neil Brigden ◽  
Richard D. Johnson
Keyword(s):  
Taste Heterogeneity

Consumer preference for wine from hand-harvested grapes

2019 ◽  
Vol 122 (8) ◽  
pp. 2551-2567 ◽  
Author(s):  
Andrea Dominici ◽  
Fabio Boncinelli ◽  
Francesca Gerini ◽  
Enrico Marone
Keyword(s):  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Interactive Effect ◽  
Consumer Preference ◽  
Random Parameter ◽  
Content Type ◽  
Organic Certification ◽  
Taste Heterogeneity ◽  
The Impact

Purpose The purpose of this paper is to investigate preferences for wine made from hand-harvested grapes, and the interactive effect between this attribute and organic certification. Design/methodology/approach Data were collected via an online choice experiment involving a sample of 408 Italian wine consumers. A random parameter logit was performed to estimate consumer preferences for wine attributes: harvest type, organic and the interaction between these. The experiment also includes geographical indications and price. Furthermore, a latent class model (LCM) is performed to investigate taste heterogeneity for the included wine attributes. Findings On average, consumers prefer the wine produced with hand-harvested grapes. The hypothesis of an interaction between organic and hand-harvested attributes is rejected. Using the LCM, the authors identify three segments with significant taste heterogeneity in terms of the magnitude and the sign of the parameters. Moreover, consumer attitudes towards food naturalness differ according to their belonging to the segments. Originality/value The novelty of this article is twofold. First, this study investigates, for the first time, the impact of the hand-harvested method on consumer wine preferences. Second, hand-harvesting and organic have independent values.

scholarly journals Commodity taxes and taste heterogeneity

2018 ◽  
Vol 101 ◽  
pp. 284-296 ◽  
Author(s):  
Stéphane Gauthier ◽  
Fanny Henriet
Keyword(s):  
Taste Heterogeneity ◽  
Commodity Taxes
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