Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

2003 ◽  
Author(s):  
Jan-Benedict E.B.M. Steenkamp ◽  
Katrijn Gielens
Keyword(s):  
Packaged Goods ◽  
Consumer Packaged Goods ◽  
Trial Probability ◽  
New Consumer

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

2003 ◽  
Vol 30 (3) ◽  
pp. 368-384 ◽  
Author(s):  
Jan-Benedict E. M. Steenkamp ◽  
Katrijn Gielens
Keyword(s):  
Packaged Goods ◽  
Consumer Packaged Goods ◽  
Trial Probability ◽  
New Consumer

Income and Wealth Effects on Consumer Packaged Goods Purchases

2019 ◽  
Author(s):  
Shirsho Biswas ◽  
Pradeep K. Chintagunta ◽  
Sanjay K. Dhar
Keyword(s):  
Wealth Effects ◽  
Packaged Goods ◽  
Consumer Packaged Goods

scholarly journals Price Promotions and Popular Events

2018 ◽  
Vol 83 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Wiebke I.Y. Keller ◽  
Barbara Deleersnyder ◽  
Karen Gedenk
Keyword(s):  
The Netherlands ◽  
Price Promotion ◽  
Price Promotions ◽  
Packaged Goods ◽  
Consumer Packaged Goods ◽  
Timing Decisions ◽  
Sales Response ◽  
Event Times

Managers often use popular events, such as the Olympics, to advertise their brands more heavily. Can manufacturers and retailers capitalize on these events to enhance the response to their price promotions? This study empirically examines whether the sales response to price promotions is stronger or weaker around events than at nonevent times, and what factors drive this relative promotion response. Studying 242 brands from 30 consumer packaged goods categories in the Netherlands over more than four years, the authors find that a price promotion offered around a popular event often generates a stronger sales response than the same promotion at nonevent times, with a price promotion elasticity that is 9.3% larger, on average, during events. Still, the variance in relative promotion response across brands and events is high, and the authors identify several drivers that managers should consider before shifting promotions toward event times. Currently, managers often do not take these drivers into account. This study provides guidelines to improve promotional timing decisions in relation to popular events.

scholarly journals Estimating added sugars in US consumer packaged goods: An application to beverages in 2007–08

2015 ◽  
Vol 43 ◽  
pp. 7-17 ◽  
Author(s):  
Shu Wen Ng ◽  
Gregory Bricker ◽  
Kuo-ping Li ◽  
Emily Ford Yoon ◽  
Jiyoung Kang ◽  
...  
Keyword(s):  
Added Sugars ◽  
Packaged Goods ◽  
Consumer Packaged Goods

Industrial uses and applications of ionic liquids

2018 ◽  
Vol 3 (5) ◽  
Author(s):  
Keith E. Gutowski
Keyword(s):  
Ionic Liquid ◽  
Ionic Liquids ◽  
Low Temperatures ◽  
Industrial Applications ◽  
Chemical Processing ◽  
Vapor Pressures ◽  
Thermal Stabilities ◽  
Packaged Goods ◽  
Consumer Packaged Goods

Abstract Ionic liquids are salts that melt at low temperatures (usually defined as less than 100 °C) and have a number of interesting properties that make them useful for industrial applications. Typical ionic liquid properties include high thermal stabilities, negligible vapor pressures, wide liquidus ranges, broad electrochemical windows, and unique solvation properties. Furthermore, the potential combinations of cations and anions provide nearly unlimited chemical tunability. This article will describe the diverse industrial uses of ionic liquids and how their unique properties are leveraged, with examples ranging from chemical processing to consumer packaged goods.

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