Form and Substance in a Theory of Human Association: Vincent Ostrom’s Democratic Theorizing

Modern developments in communication media are creating new networks of information diffusion which are profoundly altering the way in which people can construct shared ‘realities'. Internet along with its prototypical subsets, notably social media, is enabling the emergence of new mechanism of human association which are shaped by – yet also shape – the development of this new medium of communication. This chapter integrates social media theory and luxury fashion brand theory arguments to examine the knowledge benefits that this cultural transformation provides to the development of a marketing communications programme. The authors argue that the key to providing an effective marketing communication programme is understanding and responding to customer expectations through the integration of social media platforms and traditional marketing communications media.

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Citizenship Through Birth

Citizenship ◽

10.1093/wentk/9780190917302.003.0001 ◽

2020 ◽

Author(s):

Peter J. Spiro

Keyword(s):

Human Association

Why do states give anyone citizenship at birth? As in all forms of human association, states are composed of individual members. In theory, states could delay the conferral of citizenship until individuals reach adulthood and the fully formed identity that comes with it. In...

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Heaney Offshore

Ireland, Literature, and the Coast ◽

10.1093/oso/9780198857877.003.0007 ◽

2020 ◽

pp. 127-148

Author(s):

Nicholas Allen

Keyword(s):

Seamus Heaney ◽

Lough Neagh ◽

Human Association

This chapter reads Seamus Heaney’s engagement with water, liquidity, and shore and coastlines throughout his poetry. Seamus Heaney is so familiar as the laureate of Mossbawn and its extended enclosures that his poetry seems impossible to uproot from its locality. The northern countryside that nourished, and often troubled, his imagination is a dominant metaphor for the poet’s ideas of family, community and, by extension, nationality. Under-observed in all this is another element in Heaney’s writing, which is the use of water as a medium to imagine other kinds of human association. Water is a key image throughout Heaney’s work in the form of rivers, streams, bogs, lakes, and oceans; it is there at the beginning as a drip from the farmyard pump, and there again at the end in the eel fishery at Lough Neagh, as this chapter discusses in close readings of his poems.

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